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Digital Marketing Jobs in Abuja (Page 3)

View Digital Marketing jobs in Abuja below.

  • Prixair logo

    Media Manager

    PrixairAbuja, Nigeria03 June

    Prixair comprises of Prixair Hotels, Prixair Catering, Prixair Properties, Prixair Studio and Flames Restaurant. We are the leading hospitality company, ...

    Onsite
  • Prixair logo

    Event Manager

    PrixairAbuja, Nigeria03 June

    Prixair comprises of Prixair Hotels, Prixair Catering, Prixair Properties, Prixair Studio and Flames Restaurant. We are the leading hospitality company, ...

    Onsite
  • The News Chronicle logo

    Editorial Manager

    The News ChronicleAbuja, Nigeria02 June

    The mission of The News Chronicle, a subsidiary of Adonis & Abbey Publishers Ltd (www.adonis-abbey.com), a London-based publisher of non-fiction books and ...

    Onsite
  • Apex Solar & Surveillance logo

    Digital & Social Media Manager

    Apex Solar & Surveill..Abuja, Adamawa, Taraba, Nigeria02 June

    We are a fast-growing company in the solar energy and security systems space, dedicated to delivering top-tier solutions to our customers. With a dynamic team ...

    Remote
  • Hempawa Consult logo

    Digital Marketing and Social Media Specialist

    Hempawa ConsultAbuja, Nigeria31 May

    HEMPAWA CONSULT is a global strategy consulting firm with offices across Nigeria. We counsel our clients on their key strategic issues, leveraging our deep ...

    Onsite
  • London Academy Business School (LABS) logo

    Social Media & Digital Marketing Specialist

    London Academy Busine..Abuja, Nigeria29 May

    The London Academy Business School (LABS) is an educational and consulting company that specializes in designing and delivering specialized seminars and other ...

    Onsite
  • Ericsson logo

    Domain Sales Manager WSA CNM

    EricssonAbuja, Nigeria27 May

    Ericsson (Telefonaktiebolaget L. M. Ericsson) is a Swedish multinational provider of communications technology and services. The offering comprises services, ...

    Onsite
  • PE Lifts Nigeria logo

    Digital Marketer

    PE Lifts NigeriaAbuja, Nigeria26 May

    PE LIFTS specializes in designing, installing, and maintaining elevators (lifts) for various types of buildings. PE LIFTS offers a range of solutions to meet ...

    Onsite
  • Zeeks Homes logo

    Digital Marketer

    Zeeks HomesAbuja, Nigeria22 May

    Zeeks Homes is dedicated to serving Nigerians with real estate excellence, transforming property dreams into reality through quality, innovation, and ...

    Onsite
  • ActionAid Nigeria logo

    Social Media Consultant

    ActionAid NigeriaAbuja, Nigeria22 May

    ActionAid works with poor people in over 40 countries across the world. Our goal? To end poverty. We believe in doing things differently. We know that with the ...

    Onsite
  • SavingsBox NG logo

    Digital Marketer

    SavingsBox NGAbuja, Nigeria20 May

    SavingsBox NG is an innovative and e-commerce (FINCOM) fintech platform set to revolutionize the financial landscape in Nigeria. Serving as a comprehensive ...

    Onsite
  • Spitze Construction Limited logo

    Digital Marketer/Content Creator

    Spitze Construction L..Abuja, Nigeria17 May

    Spitze Construction is a well-balanced architectural, engineering and construction company that believes in quality, integrity, safety and innovation. Our ...

    Onsite
  • Home Key Global Investment Limited logo

    Digital Marketer

    Home Key Global Inves..Abuja, Nigeria15 May

    Home key global investment limited was incorporated in 2016. The company was formed to develop and design standard homes of immeasurable worth in Nigeria and ...

    Onsite
  • Empirefly International logo

    Digital Content & Website Manager

    Empirefly Internation..Enugu, Anambra, Ebonyi, Abuja, Akwa Ibom, Bayelsa, Benue, Borno, Gombe, Imo, Jigawa, Kaduna, Kano, Katsina, Kebbi, Kogi, Plateau, Nigeria15 May

    We are company duly registered with the Nigerian Corporate Affairs Commission and Certified by the Canadian immigration service authorities. We have experts ...

    Onsite
  • Civil Society Scaling-Up Nutrition in Nigeria (CS-SUNN) logo

    Consultancy for the Engagement of a Media Agency for the Development and Implementation of a Comprehensive Anaemia Prevention Campaign Strategy in Nigeria

    Civil Society Scaling..Abuja, Nigeria15 May

    The Civil Society Scaling-Up Nutrition in Nigeria (CS-SUNN) is a non-governmental, non-profit making coalition, made up of organizations with a shared vision ...

    Onsite
  • Fhemfel Homes logo

    Digital Marketer

    Fhemfel HomesAbuja, Nigeria14 May

    Real estate |Hospitality| investment | project management |About the job We are seeking a talented and creative Digital Marketer to join our dynamic marketing ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.