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Remote Digital Marketing Jobs in Nigeria

View Remote digital marketing jobs below.

  • LagosMums logo

    Content Manager

    LagosMumsLagos, Nigeria26 May

    LagosMums is a dynamic parenting and family resources company based in Nigeria. We serve as an E-Village for parents and caregivers, providing valuable ...

    Remote
  • Genherb Wellness Limited logo

    Social Media Manager

    Genherb Wellness Limi..Lagos, Nigeria26 May

    Genherb Wellness Limited is a fast-growing herbal wellness brand committed to providing safe, effective, and nature-inspired remedies that support overall ...

    Remote
  • Elevated HR Limited logo

    Content Creator / Social Media Officer

    Elevated HR LimitedLagos, Nigeria19 May

    Elevated HR Limited is a rapidly expanding recruitment and staffing company. A one-stop place for employers looking to recruit top talents across different ...

    Remote
  • Afconrecruit Limited logo

    Social Media Officer

    Afconrecruit LimitedLagos, Nigeria16 May

    Afconrecruit Limited is a company that provides solutions to improve the quality and output of the work transaction for both Employers and Employees. Position ...

    Remote
  • Women Reform Organization logo

    Volunteer Media & Public Relations Officer

    Women Reform Organiza..Lagos, Nigeria15 May

    We are a Pan-African, Humanitarian Organization with the social corporate responsibility of creating awareness, enlightenment, and regenerating the giant ...

    Remote
  • Trust Wallet logo

    Social Media Specialist

    Trust WalletNigeria15 May

    Trust Wallet is the world’s most inclusive, chain-agnostic, self-custody wallet, serving over 100 million users globally. It offers a secure, seamless, and ...

    Remote
  • Moniepoint Inc. (Formerly TeamApt Inc.) logo

    Creative Strategist

    Moniepoint Inc. (Form..Nigeria13 May

    Moniepoint is a financial technology company digitising Africa’s real economy by building a financial ecosystem for businesses, providing them with all ...

    Remote
  • Media Health and Rights Initiative of Nigeria (MHR) logo

    Content Officer

    Media Health and Righ..Abuja, Nigeria13 May

    Media Health and Rights Initiative of Nigeria (MHR) is dedicated to empowering the youth in Nigeria, especially girls and women, by providing comprehensive ...

    Remote
  • Elizabeth Divine logo

    Social Media and Brand Assistant

    Elizabeth DivineOther, Nigeria09 May

    Elizabeth Divine is a growing fashion brand specializing in timeless and on-trend women's wear crafted from natural fabrics like linen and handwoven aso-oke. ...

    Remote
  • Skeepy Pet Solutions Ltd logo

    Digital Marketing Specialist

    Skeepy Pet Solutions ..Lagos, Abuja, Nigeria06 May

    Skeepy pioneered the first Pet HMO in Nigeria. We are a pet care and lifestyle brand designed for the modern pet parent. From healthcare to lifestyle, we are ...

    Remote
  • M-KOPA logo

    Digital Campaign Manager - Collections

    M-KOPALagos, Nigeria02 May

    M-KOPA is a fast-growing FinTech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From our ...

    Remote
  • Co-Creation Hub (CcHUB) Nigeria logo

    Branding and Marketing Specialist - Startup Support Advisor

    Co-Creation Hub (CcHU..Lagos, Nigeria25 April

    'CcHUB is Nigeria’s first open living lab and pre-incubation space designed to be a multi-functional, multi-purpose space where work to catalyze creative ...

    Remote
  • Inspire Her Afrika logo

    Communications Manager (Volunteer)

    Inspire Her AfrikaNigeria21 April

    Inspire Her Afrika is a dynamic women�s mentorship program dedicated to empowering young women through education, support, and guidance. We focus on ...

    Remote
  • SnappyCX logo

    Google Ads Grants Specialist

    SnappyCXNigeria16 April

    We are a leading company specializing in omnichannel customer support, committed to delivering top-quality customer experiences at affordable prices. With a ...

    Remote
  • Moniepoint Inc. (Formerly TeamApt Inc.) logo

    Creative Strategist

    Moniepoint Inc. (Form..Lagos, Nigeria16 April

    Moniepoint is a financial technology company digitising Africa’s real economy by building a financial ecosystem for businesses, providing them with all ...

    Remote
  • Busha Digital LTD logo

    Social Media Manager

    Busha Digital LTDLagos, Nigeria15 April

    Busha is one of Africa’s leading digital asset platforms. We are on a mission to onboard millions of Africans into the crypto economy, and we are building ...

    Remote

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.