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Digital Marketing Jobs in Oyo

View Digital Marketing jobs in Oyo below.

  • FCMB logo

    Digital Transformation Officer

    FCMBOyo, Nigeria28 May

    First City Monument Bank (FCMB) Plc is a full service banking group, headquartered in Lagos, Nigeria, with the vision 'to be the premier financial services ...

    Onsite
  • AHZ Associates Nigeria logo

    Digital Creative Designer

    AHZ Associates Nigeri..Oyo, Nigeria27 May

    AHZ Associates is one of the leading organizations specialized in international student recruitment and placement for UK Universities. AHZ has been operating ...

    Onsite
  • Make Her Smile Africa logo

    Volunteer - Media Team Members

    Make Her Smile AfricaOyo, Nigeria26 May

    Purpose: MHSA seeks to create an equitable society by addressing the unique challenges faced by girls and women in Nigeria. Through education, ...

    Onsite
  • Foodco Limited logo

    Social Media Official

    Foodco LimitedOyo, Nigeria23 May

    We are a diversified consumer goods company with interests in retail, fast food restaurants, entertainment and manufacturing. From our humble beginning as a ...

    Onsite
  • The Quest Schools logo

    Media Personnel

    The Quest SchoolsOyo, Nigeria22 May

    Quest Schools is an organization that intends to lighten up communities by training brilliant and talented minds who will be future investment to their society ...

    Onsite
  • Amaiden Energy Nigeria logo

    Digital Marketing Manager

    Amaiden Energy Nigeri..Oyo, Nigeria07 May

    Amaiden Energy Nigeria Limited(formerly Moody International Nigeria Limited) was established in 1996 as a partnership between Moody International Group and ...

    Onsite
  • Skylight Towers Homes and Properties Limited logo

    Social Media Manager & PR

    Skylight Towers Homes..Oyo, Nigeria05 May

    Skylight homes and properties limited is a recognized real estate investment company involved in the acquisition of various lands and developing them into ...

    Onsite
  • IITA - International Institute of Tropical Agriculture logo

    Media & Communication Officer

    IITA - International ..Oyo, Nigeria25 April

    The International Institute of Tropical Agriculture (IITA) is one of the world's leading research partners in finding solutions for hunger, malnutrition, and ...

    Onsite
  • Skylight Towers Homes and Properties Limited logo

    Digital Marketer

    Skylight Towers Homes..Oyo, Nigeria24 April

    Skylight homes and properties limited is a recognized real estate investment company involved in the acquisition of various lands and developing them into ...

    Onsite
  • Survival Agricultural Hub Limited logo

    PR / Social Media Manager

    Survival Agricultural..Oyo, Nigeria24 April

    Survival Agricultural Hub Limited is a dynamic and growing company where we deal with Layers Poultry Farm, Egg production and Fish Farming. We are looking for ...

    Onsite
  • CSi Grocery logo

    Social Media & Content Creator Manager

    CSi GroceryOyo, Nigeria24 April

    At Csi Grocery, our mission is to provide families with a convenient and welcoming destination for all their baby product and grocery needs. We are dedicated ...

    Onsite
  • eHealth4everyone logo

    Digital Engagement Intern (Pre-NYSC & NYSC)

    eHealth4everyoneAbuja, Oyo, Nigeria23 April

    eHealth4everyone is a leading digital health social enterprise dedicated to making the world healthier. We are a new kind of mission-driven organization with ...

    Onsite
  • Rolan Foundation logo

    Social Media Officer

    Rolan FoundationOyo, Nigeria23 April

    Rolan Foundation is a not-for-profit organization established with a mandate to create a realistic and effective difference in the lives of vulnerable and less ...

    Onsite
  • Transatlantic School of Management logo

    Social Media Marketing Intern

    Transatlantic School ..Oyo, Nigeria15 April

    Transatlantic School of Management is a leading educational institution that bridge the learning and capacity gaps in individuals and organizations across the ...

    Onsite
  • Common Person Relief Inc logo

    Volunteer - Social Media/Content Creator

    Common Person Relief ..Oyo, Nigeria14 April

    Empowering Lives, Transforming Communities Fighting hunger, providing education, creating opportunities for all & building a brighter future.Eligibility ...

    Onsite
  • Wiseki Technologies logo

    Experienced Social Media Manager

    Wiseki TechnologiesOyo, Nigeria08 April

    We're an all-inclusive digital services company 10Years’ Experience in IT More About Our Success Stories Nobody else has the breadth of products and services ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.