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Digital Marketing Jobs in Lagos

View Digital Marketing jobs in Lagos below.

  • Cybertron ads logo

    Media Associate Intern NYSC

    Cybertron adsLagos, Nigeria28 April

    Cybertron ads is a hybrid advertising platform that has the experience and ability to serve in all key aspects of modern advertising today. We merge ...

    Hybrid
  • Sterling Health HMO logo

    Digital Marketing Officer

    Sterling Health HMOLagos, Nigeria28 April

    We are a National Health Insurance Agency (NHIA)-accredited Health Maintenance Organization (HMO) that has been providing 24/7/365 quality affordable ...

    Onsite
  • Apex Network Limited logo

    Executive Assistant and Social Media Manager

    Apex Network LimitedLagos, Nigeria28 April

    Apex network is a financial servicing firm, where anyone anywhere can easily and securely transact bitcoin , which is the future of Money and a catalyst for ...

    Onsite
  • HR Aid logo

    Digital Sales & Content Creator

    HR AidLagos, Nigeria28 April

    HR Aid Consults (HR Aid) provides professional Human Resource advisory and consulting services to small businesses. We allow small business owners focus on ...

    Onsite
  • Aureole Consulting Limited logo

    Brand Manager

    Aureole Consulting Li..Lagos, Nigeria28 April

    Aureole Consulting Limited is an HR consulting company which specialize in talent acquisition services, Outsourcing Services, Executive Search, Social Media ...

    Onsite
  • MyJobMag Limited logo

    Social Media Executive

    MyJobMag LimitedLagos, Nigeria26 April

    MyJobMag's goal is to solve the fundamental employment challenge in Africa which cuts across employer-employee quality and discovery. From internship ...

    Onsite
  • Neovarsity Africa logo

    Creative Executive (Graphic and Product Design)

    Neovarsity AfricaLagos, Nigeria26 April

    Neovarsity Africa is at the forefront of a transformative education revolution in Africa. Founded with a vision to bridge the gap between traditional education ...

    Onsite
  • Noemdek Limited logo

    Digital Marketing Associate

    Noemdek LimitedLagos, Nigeria26 April

    Noemdek's advisory practice was established to support international strategic advisory firms with relevant local expertise. We are able to deliver on our ...

    Onsite
  • Maxitech Global Investment Limited logo

    Social Media Personnel

    Maxitech Global Inves..Lagos, Nigeria25 April

    Maxitech Global is your one stop shop for all your IT needs, computers, laptops and gadgets at the very BEST prices. Stop by and make a purchase because you ...

    Onsite
  • Salpha Energy Limited logo

    Social Media Officer

    Salpha Energy LimitedLagos, Nigeria25 April

    we're passionate about off-grid energy. Salpha Energy is a for profit social business and manufactures honest, reliable solar products designed to help ...

    Onsite
  • Pruvia Integrated Limited logo

    Digital and Social Media Marketing Officer

    Pruvia Integrated Lim..Lagos, Nigeria25 April

    Pruvia integrated limited was conceived in 2006, as regards its incorporation, it is still a relatively young company. it originated in response to providing ...

    Onsite
  • Co-Creation Hub (CcHUB) Nigeria logo

    Branding and Marketing Specialist - Startup Support Advisor

    Co-Creation Hub (CcHU..Lagos, Nigeria25 April

    'CcHUB is Nigeria’s first open living lab and pre-incubation space designed to be a multi-functional, multi-purpose space where work to catalyze creative ...

    Remote
  • FairMoney logo

    Brand Manager

    FairMoneyLagos, Nigeria25 April

    FairMoney is a digital platform in Nigeria that allows you access instant loans in a few minutes through our android app.Job Description  As a Brand ...

    Onsite
  • HRLeverage Africa logo

    Digital Marketer

    HRLeverage AfricaLagos, Nigeria25 April

    HRLeverage Africa is an HR, Outsourcing and Recruitment Service Provider. As a company, we deliver excellent spectrum of HR Business Solutions through a ...

    Onsite
  • Revenstrat Integrated Services logo

    Digital Marketer

    Revenstrat Integrated..Lagos, Nigeria25 April

    RevenStrat is a business consultancy and advisory firm that specializes in helping both startups and large enterprises tackle their most complex strategic ...

    Onsite
  • Pulse NG logo

    Content Strategist - Pulse Picks

    Pulse NGLagos, Nigeria25 April

    Pulse.ng is Nigeria's popular news platform online highlighting the entertainment, style, and news that are part of and the West African DNA.Job Description ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.