datatrota
Signup Login
Home Jobs Blog

Digital Marketing Jobs in Lagos

View Digital Marketing jobs in Lagos below.

  • Pulse NG logo

    Social Media Manager

    Pulse NGLagos, Nigeria28 August

    Pulse.ng is Nigeria's popular news platform online highlighting the entertainment, style, and news that are part of and the West African DNA.Responsibilities ...

    Onsite
  • AltSchool Africa logo

    Social Community and Media Executive

    AltSchool AfricaLagos, Nigeria28 August

    AltSchool Africa is an Edtech product, an alternative to school, launched with the sole motivation to increase employability and reduce unemployment by helping ...

    Onsite
  • Duale, Ovia & Alex-Adedipe - DOA logo

    Marketing and Communications Manager

    Duale, Ovia & Alex-Ad..Lagos, Nigeria28 August

    Understanding the convolutions that may be involved in doing business in Nigeria, we remain committed to proffering top-shelf and broad spectrum legal services ...

    Onsite
  • Crescita Solutions logo

    Design Trainer (Graphics, Branding, UI/UX)

    Crescita SolutionsLagos, Abuja, Ogun, Oyo, Nigeria28 August

    Founded in 2020 as FLIP Digital Technologies, we began by building simple websites and running grassroots campaigns for local businesses. In 2024, we evolved ...

    Hybrid
  • Crescita Solutions logo

    Digital Marketing Skills Trainer

    Crescita SolutionsLagos, Abuja, Ogun, Oyo, Nigeria28 August

    Founded in 2020 as FLIP Digital Technologies, we began by building simple websites and running grassroots campaigns for local businesses. In 2024, we evolved ...

    Hybrid
  • Cavista logo

    Video Marketing Specialist

    CavistaLagos, Nigeria28 August

    At Cavista, our mission is to empower organizations with the world’s best technology solutions. We ensure the highest level of client satisfaction ...

    Onsite
  • Crescita Solutions logo

    Brand Identity Designer

    Crescita SolutionsLagos, Abuja, Ogun, Oyo, Nigeria27 August

    Founded in 2020 as FLIP Digital Technologies, we began by building simple websites and running grassroots campaigns for local businesses. In 2024, we evolved ...

    Hybrid
  • Modern Lottery Nigeria logo

    Social Media Assistant

    Modern Lottery Nigeri..Lagos, Nigeria27 August

    Modern Lottery Nigeria is a lottery company which seeks to provide users and players of our games with fair and fun gambling games Vision: to create a better ...

    Hybrid
  • Fadac Resources logo

    Digital Marketing Executive

    Fadac ResourcesLagos, Nigeria27 August

    Proven methodology, profound impact, and sustainable results. These are the component that makes our company unique. At Fadac Resources we provide businesses ...

    Onsite
  • BrandEye Media logo

    Senior Executive - Digital Marketing

    BrandEye MediaLagos, Nigeria27 August

    BrandEye|MediaPlus is a Full Service Media Agency. We combine cutting-edge research tools, global expertise and our 20/20 vision on each brand, with an eye to ...

    Onsite
  • CSi Grocery logo

    Social Media Content Creator

    CSi GroceryLagos, Nigeria27 August

    At Csi Grocery, our mission is to provide families with a convenient and welcoming destination for all their baby product and grocery needs. We are dedicated ...

    Onsite
  • ZTE Devices logo

    Wireless Network Optimization Engineer

    ZTE DevicesLagos, Nigeria27 August

    ZTE Mobile Devices is a division of ZTE Corporation, a global telecommunications equipment, networks and mobile devices company headquartered in Shenzhen, ...

    Onsite
  • MasterCard logo

    Director Corporate Communications and Brand

    MasterCardLagos, Nigeria27 August

    MasterCard Incorporated (NYSE: MA) or MasterCard Worldwide is an American multinational financial services corporation headquartered in the MasterCard ...

    Onsite
  • Devien Consult logo

    Social Media & Website Manager

    Devien ConsultLagos, Nigeria27 August

    DEVIEN CONSULT is a Human Resources Consulting firm focused on helping SMEs & Start-up to solve people management problems, set up HR Structure and manage ...

    Onsite
  • First Excelsia logo

    Social Media Manager

    First ExcelsiaLagos, Nigeria26 August

    FirstExcelsia is a firm of highly versatile and renowned Human Resources, Organisational Development and Management consultants. We have an in-depth ...

    Onsite
  • Snapnet Limited logo

    Digital Marketing Executive

    Snapnet LimitedLagos, Nigeria26 August

    Snapnet is a fast growing firm focused in developing industry specific solutions, Business consulting and Systems Integration with offices in Lagos and Abuja, ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.