We are seeking a dynamic, creative, and results-driven Digital Marketing Specialist to join our growing team.
In this role, you will be instrumental in developing and executing marketing strategies that drive brand awareness, engagement, and measurable growth.
We are looking for a modern marketer who blends creativity with data-driven strategy. You will be at the forefront of our customer acquisition efforts, leveraging cutting-edge AI tools and paid advertising to scale our brand, while also utilizing strong copywriting skills to convert leads.
This position is initially remote, offering you the flexibility to work from home. However, candidates must be based in Lagos, Nigeria, as there may be a requirement to transition to a hybrid or on-site model in the future.
Key Responsibilities
Paid Advertising Strategy: Plan, execute, and optimize high-performance paid campaigns across Meta (Facebook/Instagram), Google, LinkedIn, and other relevant platforms. You will be responsible for managing ad budgets and ensuring a strong Return on Ad Spend (ROAS).
AI Integration: Leverage Artificial Intelligence tools (e.g., ChatGPT, Midjourney, Jasper, etc.) to streamline content creation, analyze consumer data, automate workflows, and generate creative assets.
Copywriting: Craft compelling, persuasive, and clear copy for ad creatives, landing pages, email marketing campaigns, and social media posts that drive action and conversions.
Campaign Management: Develop, implement, and track marketing campaigns across various digital channels to ensure ROI.
Social Media Management: Manage and grow the company’s social media presence by creating engaging content and interacting with the online community.
Market Research: Conduct research to identify trends, competitor activities, and customer insights specific to the Nigerian and international markets.
Performance Analysis: Monitor and report on key performance indicators (KPIs) and marketing metrics. Use data to A/B test creatives and refine strategies for better results.
Conversion Optimization: Work on optimizing landing pages and user funnels to ensure traffic converts into leads and sales.
Qualifications
Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
1 - 4 years of proven experience in a marketing role with a specific focus on running paid ads (Facebook Ads Manager, Google Ads).
AI Proficiency: Demonstrated experience using AI tools for marketing purposes (content generation, ad targeting, automation).
Copywriting Skills: Exceptional writing and editing skills with the ability to write copy that sells. A portfolio of high-converting ad copy or content is a plus.
Strong understanding of digital marketing concepts, SEO, and SEM.
Proficiency in using marketing software and tools (e.g., Google Analytics, Mailchimp, Canva, Buffer/Hootsuite).
Must be based in Lagos, Nigeria.
Must have access to a reliable internet connection and a functional laptop/PC suitable for remote work.
Skills & Competencies:
Analytical Mindset: Strong analytical skills with the ability to interpret data and make data-driven decisions.
Creativity: Creative thinking and problem-solving skills with an eye for design.
Autonomy: Ability to work independently and manage time effectively in a remote environment.
Tech-Savvy: Comfortable learning new tools and platforms quickly.
Communication: Excellent verbal and written communication skills.
Automation:Ability to automate processes.
Value-Add Skills (Bonus Points):
Experience with Marketing Automation platforms (e.g., Zapier, Make).
Basic graphic design or video editing skills for social media content.
Experience with e-commerce marketing or funnel building.
Benefits
Competitive salary.
Flexible remote working environment (initially).
Opportunities for professional development and career growth.
Health insurance coverage (subject to company policy).
