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Digital Marketing Jobs in Lagos (Page 3)

View Digital Marketing jobs in Lagos below.

  • Kartel Energy logo

    Digital Marketing Executive

    Kartel EnergyLagos, Nasarawa, Nigeria24 June

    Kartel is a leading brand of backup power systems including Inverters, Solar Panels, UPS, Solar Charge Controllers, Deep Cycle batteries etc. Our products are ...

    Onsite
  • Signal Alliance logo

    Digital Marketing Specialist

    Signal AllianceLagos, Nigeria24 June

    Founded in 1996, Signal Alliance - an end-to-end IT Company which specializes in systems integration - has grown to be a most vibrant, forward moving ICT ...

    Onsite
  • Urehgab Limited logo

    Digital Marketing Specialist

    Urehgab LimitedLagos, Nigeria24 June

    At UrehGab, we connect operational talent with brands that value precision and performance. This role is ideal for printing professionals looking to make their ...

    Onsite
  • The Startup Place Limited logo

    Marketing Communications Coordinator

    The Startup Place Lim..Lagos, Nigeria24 June

    The Startup Place Ltd is a Busibess Consulting firm with key focus on Startup Development, Digital Marketing and Business Growth. We pull a team of passionate ...

    Onsite
  • Uleval Technology logo

    Social Media Manager

    Uleval TechnologyLagos, Nigeria24 June

    We are Uleval Technology—an award-winning company building tailor-made web applications, web tools, and premium websites aligned with business needs, ...

    Onsite
  • DMW LOVOL Engineering Limited logo

    Digital Marketer

    DMW LOVOL Engineering..Lagos, Nigeria24 June

    Digital Minilab World Nig. LTD. (DMW) is a large-scale industrial equipment and supplying enterprise specialized in Agricultural Equipment, Construction ...

    Onsite
  • TeamAce Limited logo

    Brand Promoter

    TeamAce LimitedLagos, Nigeria24 June

    At TeamAce, we help businesses across different industries thrive. We work with businesses to create their desired change by getting the right people, ...

    Onsite
  • Del-York Group logo

    Community Manager

    Del-York GroupLagos, Nigeria24 June

    Del-York Medi is a full-scale media,marketing and communications companyJob Summary The Community Manager plays a pivotal role in ensuring the successful ...

    Onsite
  • Efezi Southsea Nigeria Limited logo

    Social Media Manager

    Efezi Southsea Nigeri..Lagos, Nigeria24 June

    Efezi Southsea Nigeria Limited is a hospitality consultant company incorporated in 2009 primarily to provide hospitality services to small and medium hotels. ...

    Onsite
  • Ascentech Services Limited logo

    Digital Executive

    Ascentech Services Li..Lagos, Nigeria23 June

    Ascentech Services Ltd acts as a gateway to provide a wide range of recruitment and selection services to companies. We are a dedicated team of professional ...

    Onsite
  • Ascentech Services Limited logo

    Experienced Digital Manager

    Ascentech Services Li..Lagos, Nigeria23 June

    Ascentech Services Ltd acts as a gateway to provide a wide range of recruitment and selection services to companies. We are a dedicated team of professional ...

    Onsite
  • LOPTERRA logo

    Digital Marketing Intern

    LOPTERRALagos, Nigeria23 June

    Lopterra leaders empower the business by investing in experienced professionals skilled to provide the core of our services, with a leadership influence that ...

    Onsite
  • Friska Farms Limited logo

    Social Media Community Officer

    Friska Farms LimitedLagos, Nigeria23 June

    We are a nature centered Solutions, Health and Wellness Company. We believe that being healthy is a journey not a destination. We want to you to start that ...

    Onsite
  • Fadac Resources logo

    Social Media Manager

    Fadac ResourcesLagos, Nigeria23 June

    Proven methodology, profound impact, and sustainable results. These are the component that makes our company unique. At Fadac Resources we provide businesses ...

    Onsite
  • E-Terra Technologies Limited logo

    Digital / Social Media Executives

    E-Terra Technologies ..Lagos, Nigeria23 June

    E-Terra Technologies Limited is the first indigenous electronic waste recycling company in Nigeria. Our area of specialty is the eco-friendly management of ...

    Onsite
  • SBI Media Global logo

    Senior Media Planner

    SBI Media GlobalLagos, Nigeria23 June

    Africa's global media and communication company with a strategic presence across Nigeria, Ghana, Kenya, South Africa and the United Kingdom. We are a next-gen ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.