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Digital Marketing Jobs in Lagos

View Digital Marketing jobs in Lagos below.

  • SPIE Oil & Gas Services logo

    Campaign Preparation Supervisor

    SPIE Oil & Gas Se..Lagos, Nigeria08 August

    Representing upstream in exploration, offshore and onshore production, as well as downstream in refining and petrochemicals, SPIE Oil & Gas Services is ...

    Onsite
  • Montaigne Place logo

    Brand Manager

    Montaigne PlaceLagos, Abuja, Nigeria07 August

    Montaigne Place Is the leading luxury cosmetics, wellbeing and fragrance company in Nigeria. We are the hallmark of sophistication, luxury makeup, skincare ...

    Onsite
  • Montaigne Place logo

    Brand Ambassador

    Montaigne PlaceLagos, Abuja, Nigeria07 August

    Montaigne Place Is the leading luxury cosmetics, wellbeing and fragrance company in Nigeria. We are the hallmark of sophistication, luxury makeup, skincare ...

    Onsite
  • Pragmatic Technologies logo

    Digital Marketing Manager

    Pragmatic Technologie..Lagos, Nigeria07 August

    Our products categories span Banking Technology, Inverters, Stabilizers/AVR, Energy Saving LED and EFL Lights, Personal Electronics, and Consumer Health ...

    Onsite
  • SayWheels Auto logo

    Digital Marketing Specialist

    SayWheels AutoLagos, Nigeria07 August

    SayWheels Auto is a dynamic electric vehicle (EV) dealership based in Lagos, Nigeria, dedicated to driving the future of clean, sustainable transportation ...

    Onsite
  • Motomedia Reflomax Limited logo

    Digital Marketer

    Motomedia Reflomax Li..Lagos, Nigeria07 August

    Motomedia is an Innovative Outdoor Advertising Company with a proven track record of developing and delivering successful OOH campaigns, with Mobile ...

    Onsite
  • Detail and Avedia Consulting logo

    Brand Associate

    Detail and Avedia Con..Lagos, Nigeria07 August

    Detail and Avedia is an Integrated Solution Consulting agency on a mission to develop incremental value for our clients through our unrestricted view of the ...

    Onsite
  • Salve Consulting Limited logo

    Digital Communications Associate

    Salve Consulting Limi..Lagos, Nigeria07 August

    Salve Consulting Limited is a holistic Human Resources firmThe Digital Communications Associate will support digital storytelling and content development ...

    Onsite
  • Slum2School Africa logo

    Creative Media and Content Coordinator

    Slum2School AfricaLagos, Nigeria07 August

    Slum2school Africa is a volunteer-driven developmental organization with a vision to transform the society by empowering disadvantaged children to realize ...

    Onsite
  • Slum2School Africa logo

    Corporate Communications Manager

    Slum2School AfricaLagos, Nigeria07 August

    Slum2school Africa is a volunteer-driven developmental organization with a vision to transform the society by empowering disadvantaged children to realize ...

    Onsite
  • Pulse NG logo

    Social Media Content Creator

    Pulse NGLagos, Nigeria07 August

    Pulse.ng is Nigeria's popular news platform online highlighting the entertainment, style, and news that are part of and the West African DNA.Job Summary The ...

    Onsite
  • Cowrywise logo

    Growth Marketer - Organic Social

    CowrywiseLagos, Nigeria07 August

    Cowrywise is a fintech company democratizing access to premium financial services by making these services available to the mass market cheaply.As such, we are ...

    Hybrid
  • Fadac Resources logo

    Social Media Manager

    Fadac ResourcesLagos, Nigeria07 August

    Proven methodology, profound impact, and sustainable results. These are the component that makes our company unique. At Fadac Resources we provide businesses ...

    Onsite
  • Wow Effect Communications logo

    Brand Manager - Health-Tech Startup

    Wow Effect Communicat..Lagos, Nigeria07 August

    Wow Effects Communications is a bottom-line focused Nigerian digital marketing agency that helps organizations understand, develop and implement integrated ...

    Onsite
  • Megaplux Global Access logo

    Digital Content Creator

    Megaplux Global Acces..Lagos, Nigeria07 August

    Megaplux global is a leading engineering company at the forefront of point of sales material fabrication. We create rich POSMs that add value to your brand and ...

    Onsite
  • Arnergy Solar Limited logo

    Digital Performance Marketing Specialist

    Arnergy Solar LimitedLagos, Nigeria07 August

    ARNERGY is a distributed utility technology company that leverage Internet of Things (IoT) to deploy affordable, reliable distributed solar energy solutions to ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.