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Digital Marketing Jobs in Lagos

View Digital Marketing jobs in Lagos below.

  • eRecruiter Nigeria logo

    Brand Ambassador

    eRecruiter NigeriaLagos, Nigeria28 June

    eRecruiter Nigeria has deep knowledge of Human resources and recruitment. Our business is in Talent acquisition, recruitment, outsourcing and everything that ...

    Onsite
  • Dreams Placement Hub logo

    Social Media Manager

    Dreams Placement HubLagos, Nigeria27 June

    Dreams Placement Hub is a recruitment and placement agency that finds the best suited skilled, semi-skilled and unskilled candidates for temporary or and ...

    Onsite
  • M365Connect logo

    Brand Officer

    M365ConnectLagos, Nigeria27 June

    Your Quest: Should You Dare to Embark Brand Storytelling: Craft and refine our brand narrative, ensuring it connects deeply with both our freelancer network ...

    Remote
  • Co-Creation Hub (CcHUB) Nigeria logo

    Community Associate-Edtech

    Co-Creation Hub (CcHU..Lagos, Nigeria27 June

    'CcHUB is Nigeria’s first open living lab and pre-incubation space designed to be a multi-functional, multi-purpose space where work to catalyze creative ...

    Onsite
  • CHF Heron Nigeria Limited logo

    Brand Manager (Medical Skin Care)

    CHF Heron Nigeria Lim..Lagos, Nigeria27 June

    C.H.F. Heron Nig. Ltd. owes its success to a comprehensive and innovative approach deployed and constantly revitalized to maintain its lead over the ...

    Onsite
  • Elvaridah logo

    Social Media Manager / Content Creator

    ElvaridahLagos, Nigeria26 June

    Elvaridah is a Business Development Company with the primary objective of working with businesses and business owners to start up their businesses, improve, ...

    Onsite
  • Club Concierge Africa logo

    Content & PR Associate

    Club Concierge AfricaLagos, Nigeria26 June

    Club Concierge Africa (CCA) is an African hospitality and travel group offering travel and tourism products. CCA offers its services through 4 brands, namely ...

    Onsite
  • Kaplo Africa logo

    Digital Marketer

    Kaplo AfricaLagos, Nigeria26 June

    Kaplo is Africa's most innovative Human Resource & Business Support Solutions provider, serving clients with cutting-edge business advisory and human ...

    Onsite
  • Kayode Obembe Properties Limited logo

    Digital Marketer and Content Creator

    Kayode Obembe Propert..Lagos, Nigeria26 June

    Kayode Obembe & Co. Limited is a real estate firm incorporated and registered in Nigeria as a limited liability company.Job Role Generate leads Follow up on ...

    Onsite
  • Resource Intermediaries Limited logo

    Social Media Content Manager

    Resource Intermediari..Lagos, Nigeria26 June

    Resource Intermediaries Limited (RIL) is a company registered in Nigeria to engage in outsourcing services. We focus on three key areas; Human Resource ...

    Hybrid
  • Speedaf Nigeria Limited logo

    Social Media Manager

    Speedaf Nigeria Limit..Lagos, Nigeria26 June

    Speedaf Express is a joint-venture company formed from the YIWILL HOLDINGS and ZTO.We commit to reduce the end-to-end logistics costs while providing a stable ...

    Onsite
  • Elvaridah logo

    Content Creator - Beauty Brand

    ElvaridahLagos, Nigeria26 June

    Elvaridah is a Business Development Company with the primary objective of working with businesses and business owners to start up their businesses, improve, ...

    Onsite
  • Newedge Finance Limited logo

    Social Media Marketing Manager

    Newedge Finance Limit..Lagos, Nigeria26 June

    Newedge is a financial institution established in 2019 and licensed by the Central Bank of Nigeria (CBN) to operate as a Finance Company in Nigeria. Newedge ...

    Onsite
  • Trithel International Company Limited logo

    Branding and Marketing Lead

    Trithel International..Lagos, Nigeria26 June

    Trithel International Company Limited(TICL), a member of the British Quality Foundation and The Nigerian Instittue for Training and development. Trithel a ...

    Hybrid
  • Prixair logo

    Media Manager

    PrixairLagos, Nigeria25 June

    Prixair comprises of Prixair Hotels, Prixair Catering, Prixair Properties, Prixair Studio and Flames Restaurant. We are the leading hospitality company, ...

    Onsite
  • T.O.N Corporate Services logo

    Digital Marketer

    T.O.N Corporate Servi..Lagos, Nigeria25 June

    We are a business management firm with a primary focus on helping Start-ups thrive and achieve their business goals. We offer a wide range of corporate ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.