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Digital Marketing Jobs in Lagos

View Digital Marketing jobs in Lagos below.

  • Stanbic IBTC logo

    Officer, eCommerce, Digital Acquisition and Engagement

    Stanbic IBTCLagos, Nigeria06 June

    Stanbic IBTC Holdings PLC is a full service financial services group with a clear focus on three main business pillars - Corporate and Investment Banking, ...

    Onsite
  • Vi-M Professional Solutions logo

    Digital Marketer

    Vi-M Professional Sol..Lagos, Nigeria06 June

    We Have More Than 35+ Years Practical Experience Our team comprises of professionals from diverse fields of qualifications and experiences across various ...

    Remote
  • Club Concierge Africa logo

    Content & PR Associate

    Club Concierge AfricaLagos, Nigeria05 June

    Club Concierge Africa (CCA) is an African hospitality and travel group offering travel and tourism products. CCA offers its services through 4 brands, namely ...

    Onsite
  • Abodes Lagos logo

    Social Media Manager

    Abodes LagosLagos, Nigeria05 June

    Abodes Lagos is a leading property website in Nigeria with property listings for sale, rent and lease. Description In this role, you'll lead the planning ...

    Onsite
  • Gbenga Badejo & Co logo

    Digital Media Specialist

    Gbenga Badejo & C..Lagos, Nigeria05 June

    The firm was established in 1992 and has continued to provide qualitative value added services to its diverse, ever growing clientele in different sectors of ...

    Onsite
  • CashXpress Nigeria Limited logo

    Automation Manager

    CashXpress Nigeria Li..Lagos, Nigeria05 June

    We bridge the financial gap for individuals by providing fast loans with competitive interest rates and without discrimination.Job Summary Are you passionate ...

    Onsite
  • Baker Industries Limited logo

    Social Media Manager

    Baker Industries Limi..Lagos, Nigeria05 June

    Baker Industries Limited is a city of Industries providing solutions to the Nigerian market and looking to expand our reach to other countries across the ...

    Hybrid
  • TalentSquare logo

    Senior Creative Associate

    TalentSquareLagos, Nigeria05 June

    Talentsquare is on a mission to make human resource the number one priority for every business in Africa and the wider community. We partner with stakeholders ...

    Onsite
  • eRecruiter Nigeria logo

    Social Media Manager

    eRecruiter NigeriaLagos, Nigeria05 June

    eRecruiter Nigeria has deep knowledge of Human resources and recruitment. Our business is in Talent acquisition, recruitment, outsourcing and everything that ...

    Onsite
  • HabariPay logo

    PR & Branding Manager

    HabariPayLagos, Nigeria05 June

    HabariPay Ltd is a Fin-tech on the path to building a truly pan-African payments unicorn with it's unique product called SQUAD. At Squad, you will have access ...

    Onsite
  • Jameda Concepts logo

    Social Media / Content Creator

    Jameda ConceptsLagos, Nigeria05 June

    Requirements Interested candidates should possess relevant qualifications. ...

    Onsite
  • Powered By Health Initiative (PBHI) logo

    Social Media Manager – Assistant

    Powered By Health Ini..Lagos, Nigeria05 June

    Powered By Health Initiative (PBHI) is a global organization focused on advancing health equity and social justice by empowering vulnerable communities. We ...

    Remote
  • Powered By Health Initiative (PBHI) logo

    Digital Storytelling & Multimedia Content Creator

    Powered By Health Ini..Lagos, Nigeria05 June

    Powered By Health Initiative (PBHI) is a global organization focused on advancing health equity and social justice by empowering vulnerable communities. We ...

    Remote
  • Green Remedies International logo

    Social Media Manager

    Green Remedies Intern..Lagos, Nigeria05 June

    Green Remedies International is a Nigerian Natural Herbal Treatment company that specializes in tackling different health challenges through Natural, Organic, ...

    Onsite
  • Webcoupers logo

    Ads Operations Associate

    WebcoupersLagos, Nigeria04 June

    A FULL SERVICE DIGITAL AGENCY We are a team of young, experienced and vibrant individuals with a professional background in digital marketing. We come from ...

    Onsite
  • The Elevation Church logo

    Digital Content Creator (Video and Graphics)

    The Elevation ChurchLagos, Nigeria04 June

    The Elevation Church has been set up by God to develop its members as witnesses of Christ to the general public while empowering them to not only achieve the ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.