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Digital Marketing Jobs in Lagos

View Digital Marketing jobs in Lagos below.

  • Nigerian Breweries ( NB Plc ) logo

    IT Services Manager

    Nigerian Breweries ( ..Lagos, Nigeria23 April

    Nigerian Breweries Plc, the pioneer and largest brewing company in Nigeria, was incorporated in 1946. In June 1949, the company recorded a landmark when the ...

    Onsite
  • E-mmerx World Limited logo

    Model & Brand Representative

    E-mmerx World LimitedLagos, Nigeria23 April

    At E-mmerX, we are Africa’s leading company in creating and crafting experiences that go beyond conventional boundaries, opening up new possibilities for ...

    Onsite
  • eRecruiter Nigeria logo

    Social Media Manager & CopyWriter

    eRecruiter NigeriaLagos, Nigeria23 April

    eRecruiter Nigeria has deep knowledge of Human resources and recruitment. Our business is in Talent acquisition, recruitment, outsourcing and everything that ...

    Onsite
  • Suacasa logo

    Senior Digital & Traditional Marketing Strategist

    SuacasaLagos, Nigeria23 April

    Suacasa is a property developer focused on building design-led properties. We build innovative and design-led schemes in a number of locations across Nigeria. ...

    Onsite
  • The People Practice logo

    Communications Manager

    The People PracticeLagos, Nigeria23 April

    The People Practice helps startups scale, and accelerate impact by providing bespoke people-centred solutions. The People Practice helps people access ...

    Onsite
  • Aspom Travel Agency logo

    Social Media Officer

    Aspom Travel AgencyLagos, Nigeria22 April

    Aspom Travel Agency is a great travel deal company incorporated on the 2nd of February 2012 to provide support to people who wants to travel to any country in ...

    Onsite
  • Agurate Online Limited logo

    Brand & Marketing Manager

    Agurate Online Limite..Lagos, Nigeria22 April

    Retail Apparel and Fashion Summary The Brand & Marketing Manager will lead Agu.ng’s marketing efforts across both physical retail stores and ...

    Onsite
  • Fembol Group logo

    Digital Marketing & Communications Officer

    Fembol GroupLagos, Nigeria22 April

    Fembol Group is a leading provider of comprehensive shipping, freight, and forwarding solutions. We specialize in delivering reliable and cost-effective ...

    Onsite
  • Fadac Resources logo

    Social Media Manager

    Fadac ResourcesLagos, Nigeria22 April

    Proven methodology, profound impact, and sustainable results. These are the component that makes our company unique. At Fadac Resources we provide businesses ...

    Onsite
  • Compovine Technologies logo

    Digital Marketer

    Compovine Technologie..Lagos, Nigeria22 April

    The Board of Directors consists of the Chairman, Managing Director/Chief Executive Officer, three Executive Directors, one Non-Executive Director, Heads of ...

    Onsite
  • Rovedana logo

    Digital Operations Specialist - Zoho

    RovedanaLagos, Nigeria22 April

    With a mission to provide a first-class experience for employees from their first job to their last breath. Rovedana is simplifying staffing, staff management, ...

    Onsite
  • Elvaridah logo

    Customer Service / Social Media Officer

    ElvaridahLagos, Nigeria22 April

    Elvaridah is a Business Development Company with the primary objective of working with businesses and business owners to start up their businesses, improve, ...

    Onsite
  • Detail and Avedia Consulting logo

    Brand Strategist

    Detail and Avedia Con..Lagos, Nigeria22 April

    Detail and Avedia is an Integrated Solution Consulting agency on a mission to develop incremental value for our clients through our unrestricted view of the ...

    Onsite
  • Careers Verified logo

    Social Media Manager

    Careers VerifiedLagos, Nigeria22 April

    At Careers Verified, we go beyond narrowly defined client’s issues, we create opportunities for our clients, candidates, colleagues, collaborators, and the ...

    Onsite
  • Aku Organics logo

    Digital Marketing Specialist

    Aku OrganicsLagos, Nigeria22 April

    At Akü organics, we believe that health is wealth. This is why we formulate our products with fine, high-quality natural ingredients, crafting every product ...

    Hybrid
  • Brit Property Nigeria logo

    Corporate Communication & Marketing Manager

    Brit Property NigeriaLagos, Nigeria22 April

    Brit Cleanway Property, a subsidiary of Brit Properties Nigeria Limited, is a full service real estate and property management company specializing in managing ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.