datatrota
Signup Login
Home Jobs Blog

Digital Marketing Jobs in Lagos (Page 2)

View Digital Marketing jobs in Lagos below.

  • Devien Consult logo

    Social Media & Website Manager

    Devien ConsultLagos, Nigeria27 August

    DEVIEN CONSULT is a Human Resources Consulting firm focused on helping SMEs & Start-up to solve people management problems, set up HR Structure and manage ...

    Onsite
  • First Excelsia logo

    Social Media Manager

    First ExcelsiaLagos, Nigeria26 August

    FirstExcelsia is a firm of highly versatile and renowned Human Resources, Organisational Development and Management consultants. We have an in-depth ...

    Onsite
  • Snapnet Limited logo

    Digital Marketing Executive

    Snapnet LimitedLagos, Nigeria26 August

    Snapnet is a fast growing firm focused in developing industry specific solutions, Business consulting and Systems Integration with offices in Lagos and Abuja, ...

    Onsite
  • Oxygen X logo

    Content Strategist

    Oxygen XLagos, Nigeria26 August

    Oxygen X Finance Company Limited Plc is a credit company backed by one of Africa’s largest Banking Groups, with a goal to build Africa’s largest consumer ...

    Hybrid
  • OnePyramid logo

    Social Media Manager

    OnePyramidLagos, Nigeria26 August

    One Pyramid is focused on offering training and development activities that aligns your skill sets with global best practices At the heart of our philosophy is ...

    Hybrid
  • MeCure Healthcare Limited (MHL) logo

    Social Media Manager

    MeCure Healthcare Lim..Lagos, Nigeria26 August

    Me Cure Services - Diagnostic & Healthcare Center Nigeria Me Cure Healthcare Limited (MHL) is a Leader in the Medical Diagnostic and Healthcare sector in ...

    Onsite
  • Verraki logo

    Transformation Manager BD2 & BD4

    VerrakiLagos, Nigeria26 August

    Verraki is a proudly African company partnering with enterprises and governments to accelerate the development and transformation of Africa by providing ...

    Onsite
  • Drinks.ng logo

    Brand Manager

    Drinks.ngLagos, Nigeria26 August

    Are you a strategic thinker with a passion for brand storytelling and market impact? We’re on the hunt for a Brand Manager to lead the development, ...

    Hybrid
  • Ramos Realty logo

    Digital Marketing and IT Specialist

    Ramos RealtyLagos, Nigeria26 August

    Founded in 2018, Ramos Realty is a luxury real estate firm that specializes in building, selling, and renting quality homes to clients.Job Description: We are ...

    Onsite
  • Crescita Solutions logo

    Email Marketing Specialist

    Crescita SolutionsLagos, Abuja, Ogun, Oyo, Nigeria26 August

    Founded in 2020 as FLIP Digital Technologies, we began by building simple websites and running grassroots campaigns for local businesses. In 2024, we evolved ...

    Hybrid
  • Crescita Solutions logo

    Television & Radio Media Partner/Agent

    Crescita SolutionsLagos, Abuja, Ogun, Oyo, Nigeria26 August

    Founded in 2020 as FLIP Digital Technologies, we began by building simple websites and running grassroots campaigns for local businesses. In 2024, we evolved ...

    Hybrid
  • Crescita Solutions logo

    Conversion Rate Optimization (CRO) Specialist

    Crescita SolutionsLagos, Abuja, Ogun, Oyo, Nigeria26 August

    Founded in 2020 as FLIP Digital Technologies, we began by building simple websites and running grassroots campaigns for local businesses. In 2024, we evolved ...

    Hybrid
  • Crescita Solutions logo

    Digital Marketing & PR Strategist

    Crescita SolutionsLagos, Abuja, Ogun, Oyo, Nigeria26 August

    Founded in 2020 as FLIP Digital Technologies, we began by building simple websites and running grassroots campaigns for local businesses. In 2024, we evolved ...

    Hybrid
  • Hive HR logo

    Creative Content Designer

    Hive HRLagos, Nigeria26 August

    Hey, we’re Hive! Hive is an employee feedback platform and strategic HR partnership. We give our customers the tech, the insight and the coaching to manage ...

    Onsite
  • Hive HR logo

    Creative Director (Mid - Senior Level)

    Hive HRLagos, Nigeria26 August

    Hey, we’re Hive! Hive is an employee feedback platform and strategic HR partnership. We give our customers the tech, the insight and the coaching to manage ...

    Onsite
  • Elsadave logo

    Social Media Manager

    ElsadaveLagos, Nigeria25 August

    Elsadave Consulting Limited is a Management consulting firm, saddled primarily with providing Talents to firms in different verticals.Job Summary Our client ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.