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Digital Marketing Jobs in Lagos (Page 2)

View Digital Marketing jobs in Lagos below.

  • Amani Advisory logo

    Digital Marketer

    Amani AdvisoryLagos, Nigeria25 June

    Amani Advisory Limited is committed to assisting organizationsin achieving success by maximizing their most valuable resource—their employees. We offer ...

    Onsite
  • Pulse NG logo

    Senior Digital Sales Strategist

    Pulse NGLagos, Nigeria25 June

    Pulse.ng is Nigeria's popular news platform online highlighting the entertainment, style, and news that are part of and the West African DNA.Job Description ...

    Onsite
  • The Wellbeing Foundation Africa (WBFA) logo

    Advocacy, Communications and Policy Manager

    The Wellbeing Foundat..Lagos, Nigeria25 June

    The Wellbeing Foundation Africa - Founded in 2004, The Wellbeing Foundation Africa (WBFA) was created with the aim of improving health outcomes for women, ...

    Onsite
  • Oracle logo

    Cloud & AI Infrastructure Sales Executive (Public Sector & FSI)

    OracleLagos, Abuja, Nigeria25 June

    Oracle Corporation is an American multinational computer technology corporation headquartered in Redwood City, California, United States. The company ...

    Onsite
  • WildFire B.S Ltd logo

    Digital Marketer Intern

    WildFire B.S LtdLagos, Nigeria25 June

    We are a Business Solutions Agency passionate about building Indigenous global brandsAbout the Role We’re on the hunt for an ambitious and proactive ...

    Onsite
  • Brands Optimal Limited logo

    Creative Manager

    Brands Optimal Limite..Lagos, Nigeria25 June

    Brands Optimal Limited is one of Africa’s leading Experiential Marketing Agency which optimizes value for client through the use of strategic, reliable and ...

    Onsite
  • Pharmarun logo

    Content Marketer

    PharmarunLagos, Nigeria24 June

    We are a team of passionate pharmacists, engineers and problem solvers, dedicated to getting you authentic medication in a fast, reliable and efficient manner. ...

    Onsite
  • Elizabeth Maddeux logo

    Content & Marketing Manager

    Elizabeth MaddeuxLagos, Nigeria24 June

    Elizabeth Maddeux Limited was established to address the human resource challenges faced by small and medium-scale enterprises. Our goal is to facilitate ...

    Onsite
  • Elizabeth Maddeux logo

    Social Media Manager

    Elizabeth MaddeuxLagos, Nigeria24 June

    Elizabeth Maddeux Limited was established to address the human resource challenges faced by small and medium-scale enterprises. Our goal is to facilitate ...

    Remote
  • Landmark Africa Group logo

    Adverts & Sponsorship Manager

    Landmark Africa GroupLagos, Nigeria24 June

    Since opening our doors in 1997, Landmark has provided serviced offices, real estate development, market research and event hosting services to over 5000 ...

    Onsite
  • CredPal logo

    Marketing & Communications Officer

    CredPalLagos, Nigeria24 June

    CredPal is an innovative solution that seeks to combat the ever complex loan approval process that has deterred millions from achieving specific gaols over the ...

    Hybrid
  • Resourcery Plc logo

    Sales Executive (Manufacturing)

    Resourcery PlcLagos, Nigeria24 June

    Resourcery PLC is a system integrator company that provides innovative and reliable solutions for various sectors. Our offerings include structured Fiber and ...

    Onsite
  • PalmPay logo

    Social Media Manager - PalmPay Wealth

    PalmPayLagos, Nigeria24 June

    We are building an ecosystem to provide millions of customers with the best choice and value in digital and financial services. We are creating new and unique ...

    Onsite
  • Renmoney logo

    Content and Community Lead

    RenmoneyLagos, Nigeria24 June

    At Renmoney, we believe finance should be simple, useful and accessible to everyone. That’s what makes us really passionate about leveraging data driven ...

    Onsite
  • Kredi Bank logo

    Content / Social Media Strategist

    Kredi BankLagos, Nigeria24 June

    Kredi bank is a full service digital bank building a one-stop shop for digital financial services in Africa. Kredi is focused on making financial service ...

    Onsite
  • Resourcery Plc logo

    Sales Executive

    Resourcery PlcLagos, Nigeria24 June

    Resourcery PLC is a system integrator company that provides innovative and reliable solutions for various sectors. Our offerings include structured Fiber and ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.