datatrota
Signup Login
Home Jobs Blog

Digital Marketing Jobs in Lagos (Page 4)

View Digital Marketing jobs in Lagos below.

  • Maurice Xandra Solutions logo

    Senior Public Relations Manager

    Maurice Xandra Soluti..Lagos, Nigeria05 August

    Maurice Xandra Solutions is a management consulting company that renders quality services in Human Resource, Management and Process improvement. MXS Limited ...

    Onsite
  • Grand Oak Limited logo

    Brand Manager

    Grand Oak LimitedLagos, Nigeria04 August

    VISION To be a well admired pan-African conglomerate MISSION To be a world class conglomerate Our Core Values Team Work and collaboration We are part of a team ...

    Onsite
  • Digital Marketing Skill Institute logo

    Digital Ads Specialist

    Digital Marketing Ski..Lagos, Nigeria04 August

    Digital Marketing Skill Institute was founded in 2012 by Tobi Asehinde during his master's final year at the Portsmouth University, United Kingdom in his ...

    Onsite
  • Guinness Nigeria Plc logo

    Media Manager, Reserve

    Guinness Nigeria PlcLagos, Nigeria04 August

    Guinness Nigeria is the story of a truly successful company with a rich heritage and a great track record of growth and strong performance. Guinness Nigeria is ...

    Onsite
  • Adroit Advisors logo

    Digital Marketing Apprentice (Lead Generation Focus)

    Adroit AdvisorsLagos, Nigeria04 August

    Adroit Advisors is a firm of Chartered Accountants in Nigeria, with niches in Audit, Tax, Business advisory, and other financial services.About You: You live ...

    Remote
  • the Stellar Workforce Solutions logo

    Social Media Manager

    the Stellar Workforce..Lagos, Nigeria04 August

    The Stellar Workforce Solutions, we specialize in connecting businesses with exceptional talent and tailored staffing solutions that drive success. With a ...

    Onsite
  • Noemdek Limited logo

    Digital Marketing Associate

    Noemdek LimitedLagos, Nigeria04 August

    Noemdek's advisory practice was established to support international strategic advisory firms with relevant local expertise. We are able to deliver on our ...

    Onsite
  • FMR AGENCY logo

    Social Media Manager

    FMR AGENCYLagos, Nigeria04 August

    At FMR Agency we have unique and creative solutions that meet the clients expectations not only by realizing the clients business objectives, but particularly ...

    Onsite
  • Vylux Watches and Accessories logo

    Digital Sales Representative

    Vylux Watches and Acc..Lagos, Edo, Nigeria04 August

    West Africa's Biggest #Wristwatch Supplier Warri Benin IkejaJob Summary We are hiring Digital sales representatives to manage our Social Media Sales Channels. ...

    Onsite
  • Dangote logo

    Brand Manager

    DangoteLagos, Nigeria04 August

    The Dangote Group is one of the most diversified business conglomerates in Africa with a hard-earned reputation for excellent business practices and products' ...

    Onsite
  • Univacity logo

    Social Media Content Creator (Intern)

    UnivacityLagos, Nigeria02 August

    Univacity is an EdTech startup with a primary goal of making education from schools worldwide easily attainable to students all over the world. Using cutting ...

    Onsite
  • Goonite Hygiene logo

    E-commerce & Social Media Associate

    Goonite HygieneLagos, Nigeria02 August

    Goonite Hygiene is a full-service manufacturing and distribution company managing and controlling the entire manufacturing and distribution value chain. Our ...

    Onsite
  • Urban Crescent Furniture Ltd logo

    Social Media Manager

    Urban Crescent Furnit..Lagos, Nigeria02 August

    Urban Crescent is a Nigerian furniture manufacturing company that prides itself on crafting high-quality furniture that is both stylish and functional. The ...

    Onsite
  • Pharmarun logo

    Brand Manager (Growth & Product-to-Market)

    PharmarunLagos, Nigeria02 August

    We are a team of passionate pharmacists, engineers and problem solvers, dedicated to getting you authentic medication in a fast, reliable and efficient manner. ...

    Hybrid
  • Dangote logo

    Brand Manager

    DangoteLagos, Nigeria02 August

    The Dangote Group is one of the most diversified business conglomerates in Africa with a hard-earned reputation for excellent business practices and products' ...

    Onsite
  • Diageo logo

    Media Manager Reserve

    DiageoLagos, Nigeria01 August

    Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.