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Digital Marketing Entry-level Jobs Jobs in Nigeria

View digital marketing Entry-level jobs below.

  • TeamAce Limited logo

    Digital Marketing Executive

    TeamAce LimitedLagos, Nigeria20 August

    At TeamAce, we help businesses across different industries thrive. We work with businesses to create their desired change by getting the right people, ...

    Onsite
  • Promasidor logo

    Digital Marketing Specialist

    PromasidorLagos, Nigeria19 August

    Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. As Chairman of Allied Lyons Africa ...

    Onsite
  • Excel and Grace Consulting logo

    Social Media Marketer

    Excel and Grace Consu..Lagos, Nigeria19 August

    EXCEL AND GRACE CONSULTING is a key player in financial & business consulting; providing financial advisory services to people and organizations in ...

    Onsite
  • Lisse Africa logo

    Personal Assistant / Social Media Manager

    Lisse AfricaLagos, Nigeria19 August

    LISSE AFRICA is a dynamic human resource consulting firm with key interest in recruitment with the aim of providing employees that are professional, verified ...

    Hybrid
  • Stresert Services Limited logo

    Digital & Below the Line Executive (FMCG)

    Stresert Services Lim..Lagos, Nigeria19 August

    StreSERT is a professional services organisation that offers quality stress-free solutions to corporate organisations. We offer business support and integrated ...

    Onsite
  • Stresert Services Limited logo

    Digital & Above the Line ATL Executive

    Stresert Services Lim..Lagos, Nigeria19 August

    StreSERT is a professional services organisation that offers quality stress-free solutions to corporate organisations. We offer business support and integrated ...

    Onsite
  • Stresert Services Limited logo

    Brand Communications Executive(FMCG, Abuja)

    Stresert Services Lim..Abuja, Nigeria19 August

    StreSERT is a professional services organisation that offers quality stress-free solutions to corporate organisations. We offer business support and integrated ...

    Onsite
  • ECLAT HR Consulting logo

    Social Media Manager/Content Creator

    ECLAT HR ConsultingAbuja, Nigeria18 August

    Éclat HR is a progressive Human Resource Management Firm with its Headquarters in Abuja, Nigeria. We are a team of professionals from various ...

    Onsite
  • Owens and Xley logo

    Media Relations Lead

    Owens and XleyLagos, Nigeria18 August

    Owens and Xley Consults is a Lagos based company that offers business advisory and consulting services to help Small and Medium-sized Enterprises (SMEs). Our ...

    Onsite
  • Trade Lenda logo

    Digital Marketer & Growth Personnel

    Trade LendaLagos, Nigeria18 August

    Trade Lenda is building a digital bank for the Underserved starting with MSMEs across emerging markets today with timely access to credit within 6 hours (4x ...

    Onsite
  • Tilden Development Limited logo

    Digital Marketer

    Tilden Development Li..Lagos, Nigeria18 August

    Tilden Development Limited is a development company that specializes in innovative residential hospitality and commercial developments in Lagos. Our aim is to ...

    Onsite
  • Hazon Holdings logo

    Social Media Manager

    Hazon HoldingsAbuja, Nigeria18 August

    Hazon Holdings is a continually growing and leading conglomerate domiciled in Africa. We specialize in raising standards through our synergy of diverse ...

    Onsite
  • Globalclique logo

    Content Creator & Digital Marketer

    GlobalcliqueLagos, Nigeria18 August

    Globalclique is a Real Estate + Technology Company, working with a clear goal and definition of purpose to transform the Nigerian Real Estate and Construction ...

    Onsite
  • Food Concepts Plc logo

    Customer Service Social Media Officer

    Food Concepts PlcNigeria18 August

    Food Concepts commenced operations in 2001. From inception, our aim has been clear-cut and focused: to revolutionise the food sector in West Africa and to ...

    Onsite
  • Crescita Solutions logo

    Meta Ads Expert

    Crescita SolutionsLagos, Abuja, Nigeria18 August

    Founded in 2020 as FLIP Digital Technologies, we began by building simple websites and running grassroots campaigns for local businesses. In 2024, we evolved ...

    Hybrid
  • Crescita Solutions logo

    Google Ads Expert

    Crescita SolutionsLagos, Abuja, Nigeria18 August

    Founded in 2020 as FLIP Digital Technologies, we began by building simple websites and running grassroots campaigns for local businesses. In 2024, we evolved ...

    Hybrid

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.