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Digital Marketing Entry-level Jobs Jobs in Nigeria

View digital marketing Entry-level jobs below.

  • PG Consulting limited logo

    Digital Content Writer (Intern)

    PG Consulting limitedLagos, Nigeria27 January

    PG Consulting limited is a business optimization consulting firm that leverages the techniques of business research, cutting edge innovation and scientific ...

    Hybrid
  • Kayode Obembe Properties Limited logo

    Digital Marketer and Content Creator

    Kayode Obembe Propert..Lagos, Nigeria27 January

    Kayode Obembe & Co. Limited is a real estate firm incorporated and registered in Nigeria as a limited liability company.Key Responsibilities Develop and ...

    Onsite
  • LinkOrg Networks logo

    Brand Communication Officer

    LinkOrg NetworksLagos, Nigeria27 January

    LinkOrg Networks is an engineering solution company established to provide satellite communications services and support for Fixed/VSAT remote internet ...

    Onsite
  • Rovedana logo

    Communication Account Manager (French Speaker)

    RovedanaLagos, Nigeria27 January

    With a mission to provide a first-class experience for employees from their first job to their last breath. Rovedana is simplifying staffing, staff management, ...

    Hybrid
  • Fadac Resources logo

    Head, Marketing Operations

    Fadac ResourcesLagos, Nigeria27 January

    Proven methodology, profound impact, and sustainable results. These are the component that makes our company unique. At Fadac Resources we provide businesses ...

    Onsite
  • Duoiba Technologies Limited logo

    E-commerce Website Manager / Digital Marketer

    Duoiba Technologies L..Lagos, Nigeria27 January

    Duoiba.com is a leading e-commerce marketplace in Africa for manufacturers, merchants and suppliers in Africa to get their own online store and do business ...

    Onsite
  • Duoiba Technologies Limited logo

    Social Media Manager

    Duoiba Technologies L..Lagos, Nigeria27 January

    Duoiba.com is a leading e-commerce marketplace in Africa for manufacturers, merchants and suppliers in Africa to get their own online store and do business ...

    Onsite
  • The Concept Group logo

    Digital Transformation Officer

    The Concept GroupLagos, Nigeria27 January

    The genesis of The Concept Group was initially borne from a functional and structural approach, simply delivering better effectiveness through shared services ...

    Onsite
  • Smart Partners logo

    Digital Sales Team Lead

    Smart PartnersLagos, Nigeria27 January

    Smart Partners was founded by Tijani Iyemifokhae , a graduate of Industrial Chemistry, University of Benin with MBA (Human Resources) Lagos State University ...

    Onsite
  • Tati Consults logo

    Digital Marketer/ Business Support Officer

    Tati ConsultsLagos, Nigeria27 January

    Tati Consults specializes in providing bespoke HR consultancy services and solutions to SMEs across Nigeria. Our team has been carefully chosen to ensure we ...

    Onsite
  • Bridgemead Consulting logo

    Stage Manager

    Bridgemead ConsultingLagos, Nigeria24 January

    Bridgemead Consulting is a holistic and innovative business consultancy that believes in connecting businesses with the right individuals.Job Summary The ...

    Onsite
  • eRecruiter Nigeria logo

    Digital Marketer

    eRecruiter NigeriaLagos, Nigeria24 January

    eRecruiter Nigeria has deep knowledge of Human resources and recruitment. Our business is in Talent acquisition, recruitment, outsourcing and everything that ...

    Onsite
  • Domeo Resources International (DRI) logo

    Social Media Manager and Content Creator

    Domeo Resources Inter..Abuja, Nigeria24 January

    Domeo Resources International (DRI) is a prolific organization that proffers HR and Management Consultancy solutions premised on excellence and innovation.Main ...

    Onsite
  • Fort Knox Group logo

    Social Media Manager

    Fort Knox GroupEdo, Nigeria23 January

    Fort Knox Group is one of the most diversified security and financial outfits in West Africa with fixed based operation in Nigeria servicing security contracts ...

    Onsite
  • Corporate World Wear logo

    Digital Marketer / Community Manager

    Corporate World WearLagos, Nigeria23 January

    We are Nigeria's no 1 online marketplace for corporate wears. Corporate World Wear offers a wide range of unique and top quality products for the corporate ...

    Onsite
  • 54 Collective logo

    Content Creative

    54 CollectiveLagos, Nigeria23 January

    54 Collective is a leading venture capital firm revolutionising investment and scaling idea to early-stage ventures throughout Africa. We are a ...

    Hybrid

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.