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Digital Marketing Entry-level Jobs Jobs in Nigeria

View digital marketing Entry-level jobs below.

  • Axon Analytics Limited logo

    Digital Marketing Specialist

    Axon Analytics Limite..Lagos, Nigeria30 July

    Axon Analytics Limited is a digital marketing company with a strong international presence. Our Digital Marketing Consultants use their knowledge and expertise ...

    Onsite
  • Anabel Apartment and Suites logo

    Digital Marketer / Social Media Handler

    Anabel Apartment and ..Lagos, Nigeria30 July

    Anabel Apartment and suites is conceived to address a special niche in the dynamic hospitality environment of the Federal Capital City, Abuja. The overriding ...

    Onsite
  • Aegle logo

    Digital Media Buyer (SEO, Meta, Google, TikTok Ads)?

    AegleLagos, Enugu, Anambra, Ebonyi, Abuja, Abia, Adamawa, Akwa Ibom, Bauchi, Bayelsa, Benue, Borno, Cross River, Delta, Edo, Ekiti, Gombe, Imo, Jigawa, Kaduna, Kano, Katsina, Kebbi, Kogi, Kwara, Niger, Ogun, Ondo, Osun, Oyo, Nasarawa, Plateau, Sokoto, Rivers, Taraba, Yobe, Zamfara, Other, Nigeria30 July

    We are Aegle, Africa�s leading health technology company, and we engineer the flow of standard healthcare solutions by integrating artificial intelligence ...

    Onsite
  • Terminal Africa Inc logo

    Social Media Copywriter

    Terminal Africa IncLagos, Nigeria30 July

    Terminal is a software company that makes it easier for Africans to ship and receive products globally.About the Role You’ll be responsible for crafting ...

    Onsite
  • Terminal Africa Inc logo

    Community Manager

    Terminal Africa IncLagos, Nigeria30 July

    Terminal is a software company that makes it easier for Africans to ship and receive products globally.About the Role As our Community Manager, you’ll ...

    Onsite
  • SIMS Nigeria Limited logo

    Brand Manager

    SIMS Nigeria LimitedLagos, Nigeria30 July

    COMPANY OVERVIEW At SIMS Nigeria Limited, we specialize in the distribution and sales of electronic products from major brands such as SAMSUNG, ROYAL, PARSUN ...

    Onsite
  • Stivlon Consulting logo

    Social Media Manager

    Stivlon ConsultingLagos, Nigeria29 July

    Stivlon Consulting is your strategic partner in building high-performance teams and unlocking individual potential. We are passionate about finding the perfect ...

    Onsite
  • Terawork logo

    Associate Brand Manager

    TeraworkLagos, Nigeria29 July

    TERAWORK.COM is a virtual meeting point for getting work done. TERAWORK is a bridge between service providers and the individuals and businesses that need ...

    Onsite
  • Huawei Technologies Co. Ltd. logo

    Content Marketing Specialist

    Huawei Technologies C..Lagos, Nigeria29 July

    Huawei Technologies Co. Ltd. /ˈwɑːˌweɪ/ is a Chinese multinational networking and ...

    Onsite
  • Welcome2Africa logo

    Brand Specialist (Digital Design)

    Welcome2AfricaAbuja, Nigeria29 July

    Welcome2Africa International is a trade and investment facilitation company with a special focus on Nigeria’s Agricultural and Maritime Sector. We ...

    Onsite
  • eDokita Health logo

    Social Media Manager

    eDokita HealthOyo, Nigeria29 July

    A health tech organization that provides medical information and consultation. Helping people make informed health choices & live a life full of vitality. We ...

    Onsite
  • Elizabeth Maddeux logo

    Social Media Manager

    Elizabeth MaddeuxLagos, Nigeria29 July

    Elizabeth Maddeux Limited was established to address the human resource challenges faced by small and medium-scale enterprises. Our goal is to facilitate ...

    Remote
  • Beta Computers logo

    Customer Service/Digital Marketing Executive

    Beta ComputersLagos, Nigeria29 July

    ETA COMPUTERS Limited, incorporated in February, 1989, is an Information Technology Solutions Company that is very active, strong and reputable in the ...

    Onsite
  • Peridot Forte Solutions Consulting logo

    Brand Owner

    Peridot Forte Solutio..Lagos, Nigeria29 July

    Peridot Forte Solutions Consulting was birthed out of the passion to assist and help organization to create a structure and frame work for their businesses ...

    Onsite
  • Kayode Obembe Properties Limited logo

    Digital Marketer and Content Creator

    Kayode Obembe Propert..Lagos, Ogun, Nigeria28 July

    Kayode Obembe & Co. Limited is a real estate firm incorporated and registered in Nigeria as a limited liability company.Job Role Generate leads Follow up on ...

    Onsite
  • Access Bank logo

    Release Manager

    Access BankLagos, Nigeria28 July

    Access Bank Plc is a full service commercial Bank operating through a network of about 366 branches and service outlets located in major centres across ...

    Hybrid

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.