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Digital Marketing Entry-level Jobs Jobs in Nigeria (Page 2)

View digital marketing Entry-level jobs below.

  • Elevation Professionals logo

    Social Media Manager

    Elevation Professiona..Lagos, Nigeria27 March

    Elevation Professionals is a management consultancy and publishing firm registered with the Corporate Affairs Commission (BN2505228) several years ago to ...

    Onsite
  • Konga Online Shopping Limited logo

    Digital Marketing Specialist

    Konga Online Shopping..Lagos, Nigeria27 March

    Konga Online shopping in Nigeria for phones, clothes, home & kitchen, computers and more at best prices on Konga.com. Enjoy fast delivery service. Buy ...

    Onsite
  • Westfield Consulting logo

    Content / Social Media Manager

    Westfield ConsultingLagos, Nigeria27 March

    Westfield Consulting is a management consultancy firm, specialized in Increasing Your Business Performance. It is our mission to help our clients make the ...

    Onsite
  • Darey.io logo

    Growth Associate - Content Marketing

    Darey.ioLagos, Nigeria27 March

    Darey.io is a social learning platform where you can learn DevOps amongst peers and mentors, and gain practical experience across multiple real-world use ...

    Hybrid
  • Suacasa logo

    Digital and Traditional Marketer

    SuacasaLagos, Nigeria27 March

    Suacasa is a property developer focused on building design-led properties. We build innovative and design-led schemes in a number of locations across Nigeria. ...

    Onsite
  • Candlelight Foundation for Children with Special Needs logo

    Social Work Intern

    Candlelight Foundatio..Lagos, Nigeria27 March

    Candlelight Foundation for Children with Special Needs is a non-profit organization dedicated to empowering children with special needs, particularly those ...

    Onsite
  • The People Practice logo

    Social Media & Content Lead

    The People PracticeLagos, Nigeria27 March

    The People Practice helps startups scale, and accelerate impact by providing bespoke people-centred solutions. The People Practice helps people access ...

    Onsite
  • Excel and Grace Consulting logo

    Social Media Officer

    Excel and Grace Consu..Rivers, Nigeria26 March

    EXCEL AND GRACE CONSULTING is a key player in financial & business consulting; providing financial advisory services to people and organizations in ...

    Onsite
  • Limeswood Int'l Company logo

    Receptionist / Social Media Manager

    Limeswood Int'l Compa..Lagos, Nigeria26 March

    Limeswood International company Limited, a company with many years of industries experience in software development, Integrated Security Services and IT ...

    Onsite
  • Capital Corp Limited logo

    Social Media / Digital Marketer

    Capital Corp LimitedLagos, Nigeria26 March

    CapitalCorp Limited was incorporated on the 8th of September, 2004. The company commenced operations in July 2010 as a leasing company . It has since evolved ...

    Onsite
  • Total Data Limited logo

    Creative Assistant

    Total Data LimitedLagos, Nigeria26 March

    TDL is a well established full service Internet provider. We offer the best managed dedicated server solutions available combined with unbeatable support and ...

    Onsite
  • Global Profilers logo

    Digital Media Strategist

    Global ProfilersLagos, Nigeria26 March

    GlobalProfilers provide a wide range of recruitment and selection services to companies in Africa. We recruit across wide range of sectors and professions in ...

    Onsite
  • Global Profilers logo

    Social Media Handler

    Global ProfilersLagos, Nigeria26 March

    GlobalProfilers provide a wide range of recruitment and selection services to companies in Africa. We recruit across wide range of sectors and professions in ...

    Onsite
  • Cool Group of Companies logo

    Social Media Manager

    Cool Group of Compani..Lagos, Nigeria26 March

    Welcome to Cool Group of Companies, a diversified enterprise with a robust portfolio spanning multiple industries. With over five subsidiaries, we excel in ...

    Onsite
  • Elevation Craft logo

    Studio and Production Manager

    Elevation CraftLagos, Nigeria26 March

    Elevation Craft is a Solutions Provider with core competence in Human Resources and Business Consulting.Role Purpose: We are seeking a highly organized and ...

    Onsite
  • Quality Foods Africa logo

    Brand Executive

    Quality Foods AfricaLagos, Nigeria26 March

    Quality Foods Africa is building quality fast and nutritious food businesses, with a pan African ambition. Our mission is to provide global standards of dining ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.