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Digital Marketing Entry-level Jobs Jobs in Nigeria (Page 4)

View digital marketing Entry-level jobs below.

  • Gemini Engineering logo

    Digital Marketer

    Gemini EngineeringAbuja, Nigeria17 April

    Gemini is a reputable value added service (VAS) aggregator in Nigeria. We are a leading provider of VAS and Bulk SMS routing services.The Role Optimize ...

    Onsite
  • Pomovina Fresh logo

    Social Media Manager

    Pomovina FreshAbuja, Nigeria17 April

    Pomovina Fresh is a healthy food brand that focuses on delivering healthy food options very fast. We are committed to delivering on our promise of making ...

    Onsite
  • Tasty Corridors logo

    Social Media Manager

    Tasty CorridorsLagos, Nigeria17 April

    Tasty Corridors is a pioneering Indigenous food brand that packages traditional Nigerian dishes into ready-to-cook and ready-to-eat products. Founded in 2017, ...

    Onsite
  • Fadac Resources logo

    Digital Marketing Strategist

    Fadac ResourcesLagos, Nigeria17 April

    Proven methodology, profound impact, and sustainable results. These are the component that makes our company unique. At Fadac Resources we provide businesses ...

    Onsite
  • NewGlobe logo

    Digital Journalist

    NewGlobeJigawa, Nigeria16 April

    NewGlobe supports visionary governments to transform public education systems, the cornerstone of a prosperous, equitable, and peaceful society. With a ...

    Onsite
  • Nirvana Synergy logo

    Media & Communications Manager (Social Media)

    Nirvana SynergyLagos, Nigeria16 April

    Founded in 2019, The Nirvana Synergy Company is a company that has a Vision to provide top quality products that solves everyday challenges of our customers in ...

    Onsite
  • Yaphi Tech Nigeria Limited logo

    Digital Marketing Intern

    Yaphi Tech Nigeria Li..Lagos, Nigeria16 April

    Yaphi Tech Nigeria Limited is a Leading Lifestyle brand, essentially created to provide great quality products, from luxury wristwatches, bags, make-up, ...

    Onsite
  • Kenechukwu Microfinance Bank Nigeria Plc logo

    Branding Officer

    Kenechukwu Microfinan..Enugu, Nigeria16 April

    Kenechukwu Microfinance Bank (Nig.) Ltd came into be as an actualized dream of our Bishop Emeritus, Most Rev. F.E.O. Okobo whose barton of leadership to ...

    Onsite
  • Skynet Worldwide Express logo

    Digital Marketing Specialist

    Skynet Worldwide Expr..Lagos, Nigeria16 April

    In the United Kingdom SkyNet Worldwide Express is headquartered close to Heathrow airport with established branch offices in the key cities of Birmingham, ...

    Onsite
  • Busha Digital LTD logo

    Social Media Manager

    Busha Digital LTDLagos, Nigeria15 April

    Busha is one of Africa’s leading digital asset platforms. We are on a mission to onboard millions of Africans into the crypto economy, and we are building ...

    Remote
  • Survival Agricultural Hub Limited logo

    PR / Social Media Manager

    Survival Agricultural..Lagos, Nigeria15 April

    Survival Agricultural Hub Limited is a dynamic and growing company where we deal with Layers Poultry Farm, Egg production and Fish Farming. We are looking for ...

    Onsite
  • Shirewood Technologies Limited logo

    Digital Marketer

    Shirewood Technologie..Lagos, Nigeria15 April

    Shirewood Technologies Limited (RC7297121) is a full fledged Information Technology services company with the technology, capability and skills to deliver ...

    Hybrid
  • Careers Verified logo

    Digital Marketing Executive

    Careers VerifiedLagos, Nigeria15 April

    At Careers Verified, we go beyond narrowly defined client’s issues, we create opportunities for our clients, candidates, colleagues, collaborators, and the ...

    Onsite
  • X Factor Productions Ltd logo

    Digital Marketer / Social Media Manager

    X Factor Productions ..Lagos, Nigeria14 April

    X Factor Productions is a boutique entertainment company specializing in talent development, artistes management, event planning, advertising and media ...

    Onsite
  • Eat'N'Go Limited logo

    Senior Digital Marketing Executive

    Eat'N'Go LimitedLagos, Nigeria14 April

    Eat'N'Go is a restaurant group on a mission to become the premier food operator in Africa. We bring Africans the best brands of: QSR (Quick Service Restaurant) ...

    Onsite
  • The Concept Group logo

    Digital Transformation Officer

    The Concept GroupLagos, Nigeria14 April

    The genesis of The Concept Group was initially borne from a functional and structural approach, simply delivering better effectiveness through shared services ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.