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Digital Marketing Entry-level Jobs Jobs in Nigeria (Page 5)

View digital marketing Entry-level jobs below.

  • Elboogie Boutique logo

    Social Media Digital Marketer

    Elboogie BoutiqueAbuja, Nigeria14 April

    Your go-to destination for timeless and trendy fashion. We are a team of passionate individuals who believe everyone deserves access to high-quality products ...

    Onsite
  • Redex Technology logo

    Customer Care Representative / Social Media Manager

    Redex TechnologyLagos, Nigeria14 April

    Redex Technology specializes in high-quality, sustainable packaging solutions designed specifically for the quick service restaurant (QSR) industry. Driven by ...

    Onsite
  • Yomfield Nursery and Primary school logo

    Social Media Manager

    Yomfield Nursery and ..Ogun, Nigeria14 April

    Yomfield Nursery and Primary school is located at Tejumola Estate, opposite Police post, Obantoko, Abeokuta, Ogun State. It was founded in September 1996 with ...

    Onsite
  • Recare logo

    Digital Marketing Executive

    RecareLagos, Nigeria12 April

    Recare is a personal style company. Founded in 1997, our origin is plant-based chemistry. Recare has been using plant-based chemistry to help Africans ...

    Onsite
  • Kraks Media logo

    Social Media Manager

    Kraks MediaLagos, Nigeria12 April

    Kraks Media is a multifaceted media powerhouse, orchestrating connections between emerging and established brands. Anchored by a dynamic comedy channel and ...

    Onsite
  • HR-on-Wheels logo

    Social Media Manager

    HR-on-WheelsLagos, Nigeria12 April

    HR-on-Wheels is the premier one-stop shop for all HR needs of your startup and SMEs. We understand the importance of laying the right foundation for your ...

    Onsite
  • HR-on-Wheels logo

    Virtual Assistant / Social Media Manager

    HR-on-WheelsLagos, Nigeria12 April

    HR-on-Wheels is the premier one-stop shop for all HR needs of your startup and SMEs. We understand the importance of laying the right foundation for your ...

    Onsite
  • Busha Digital LTD logo

    Social Media Manager

    Busha Digital LTDLagos, Nigeria12 April

    Busha is one of Africa’s leading digital asset platforms. We are on a mission to onboard millions of Africans into the crypto economy, and we are building ...

    Remote
  • Techduce Africa logo

    IT Sales Manager

    Techduce AfricaLagos, Nigeria11 April

    Techduce Africa is a Software Development Leading Company in Africa. The organization focuses on web-based business tools and information technology, including ...

    Hybrid
  • Techduce Africa logo

    Digital Marketer

    Techduce AfricaLagos, Nigeria11 April

    Techduce Africa is a Software Development Leading Company in Africa. The organization focuses on web-based business tools and information technology, including ...

    Onsite
  • Intelligent Innovations Limited logo

    Social Media Manager

    Intelligent Innovatio..Lagos, Nigeria11 April

    Intelligent Campaign Hub (ICH) is a Consumer Technology company with its corporate head office in Lagos, Nigeria. As a consumer technology company, our ...

    Hybrid
  • Westfield Consulting logo

    Content / Social Media Manager

    Westfield ConsultingLagos, Nigeria11 April

    Westfield Consulting is a management consultancy firm, specialized in Increasing Your Business Performance. It is our mission to help our clients make the ...

    Onsite
  • Don Quester Consulting logo

    Social Media Officer

    Don Quester Consultin..Nigeria11 April

    Don Quester Consulting specializes in Human Capital Development Services, management Consulting Organization. We offer bespoke- interventions focused on ...

    Onsite
  • Digital Marketing Skill Institute logo

    Digital Marketer

    Digital Marketing Ski..Lagos, Nigeria11 April

    Digital Marketing Skill Institute was founded in 2012 by Tobi Asehinde during his master's final year at the Portsmouth University, United Kingdom in his ...

    Onsite
  • Atusbulk Ltd logo

    Professional Graphic Designer/Social Media Manager

    Atusbulk LtdAbuja, Nigeria11 April

    We Offers A Comprehensive Suite Of Digital Marketing Services That Cover All Aspects Of Our Online Presence.Job Overview: We are looking for a creative and ...

    Onsite
  • Fezotech Financial Services logo

    Brand Marketing Manager

    Fezotech Financial Se..Lagos, Nigeria10 April

    A financial company that gives flexible loans to people & we have office in Nigeria, Ghana, Kenya & Tanzania.Essential Duties and Responsibilities Brand ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.