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Digital Marketing Entry-level Jobs Jobs in Nigeria (Page 6)

View digital marketing Entry-level jobs below.

  • Museum of West African Art logo

    Digital Communications Officer

    Museum of West Africa..Lagos, Nigeria10 April

    The MOWAA Trust is an independent, charitable organization that supports initiatives in heritage, the arts and archaeology. Our ambitions span the delivery of ...

    Onsite
  • Museum of West African Art logo

    Video & Digital Media Associate

    Museum of West Africa..Lagos, Nigeria10 April

    The MOWAA Trust is an independent, charitable organization that supports initiatives in heritage, the arts and archaeology. Our ambitions span the delivery of ...

    Onsite
  • iRecruiters Africa Limited logo

    Content Writer and Social Media Manager

    iRecruiters Africa Li..Lagos, Nigeria10 April

    iRecruiters Africa is a fast-growing recruitment firm, offering world-class virtual recruitment & job posting services. Mission To be Africa’s ...

    Onsite
  • AshLuxury logo

    CRM & Email Marketing Specialist

    AshLuxuryLagos, Nigeria10 April

    AshLuxury is the premiere-commerce destination where style meets luxury, renowned for providing its customers with specially curated high-fashion and ...

    Onsite
  • Ikore International Development Limited logo

    Communications Manager

    Ikore International D..Abuja, Nigeria10 April

    Ikore, meaning "harvest” in Yoruba language, is an international development organization, proffering innovative solutions to drive sustainable social ...

    Onsite
  • UpperMark Solutions Limited logo

    Project Manager, Marketing (Online & Offline)

    UpperMark Solutions L..Lagos, Nigeria10 April

    We are a Digital Marketing Agency based in surulele, Lagos Nigeria. We are a team of digital marketing experts that help businesses of all sizes implement ...

    Onsite
  • Fadac Resources logo

    Social Media Manager

    Fadac ResourcesLagos, Nigeria10 April

    Proven methodology, profound impact, and sustainable results. These are the component that makes our company unique. At Fadac Resources we provide businesses ...

    Onsite
  • Excel and Grace Consulting logo

    Social Media Manager

    Excel and Grace Consu..Lagos, Nigeria10 April

    EXCEL AND GRACE CONSULTING is a key player in financial & business consulting; providing financial advisory services to people and organizations in ...

    Onsite
  • Ak Swift Logistics logo

    Digital Marketer

    Ak Swift LogisticsLagos, Nigeria09 April

    AK SWIFT LOGISTICS LIMITED, trading as a licensee of Nigerian Customs, carries on business as a customs agent. We are fast and reliable, and we deliver your ...

    Onsite
  • Kaplo Africa logo

    Digital Marketer

    Kaplo AfricaLagos, Nigeria09 April

    Kaplo is Africa's most innovative Human Resource & Business Support Solutions provider, serving clients with cutting-edge business advisory and human ...

    Hybrid
  • Kaplo Africa logo

    Community Manager

    Kaplo AfricaLagos, Nigeria09 April

    Kaplo is Africa's most innovative Human Resource & Business Support Solutions provider, serving clients with cutting-edge business advisory and human ...

    Onsite
  • Swift Consulting logo

    Digital Marketer

    Swift ConsultingLagos, Nigeria09 April

    We are a unique business support organisation rendering support services to our esteemed clients across different sectors of the economy. Our services range ...

    Onsite
  • Syx Labs logo

    Social Media Manager / Tech Content Writer

    Syx LabsLagos, Nigeria09 April

    Syxlabs is your all-in-one technology partner, providing value driven AI & Blockchain solutions that stimulate growthResponsibilities What You'll Do: ...

    Onsite
  • Kloverharris Limited logo

    Salon Administrator / Social Media Manager

    Kloverharris LimitedLagos, Nigeria09 April

    KLOVERHARRIS Limited is a Human resource/IT Consulting company that provides high quality services to businesses across Africa. We pride ourselves in how well ...

    Onsite
  • International Breweries logo

    Assistant Brand Manager - Innovation Brand

    International Breweri..Nigeria09 April

    International Breweries Plc was incorporated in December 1971 by its founder and first Chairman, Dr. Lawrence Omole under the name International Breweries ...

    Onsite
  • Roqqu Nigeria Limited logo

    Web3 Content Strategist

    Roqqu Nigeria LimitedLagos, Nigeria09 April

    Roqqu is the fastest and easiest way to buy, sell and securely store your Bitcoin and other cryptocurrencies.Responsibilities  Develop a content roadmap ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.