View digital marketing Entry-level jobs below.
Our primary objective is to meet both the needs of our client and to exceed their expectations. We offer a broad range of services, tailored to our client ...
Quality Foods Africa is building quality fast and nutritious food businesses, with a pan African ambition. Our mission is to provide global standards of dining ...
We aim to create a British-style international school reflecting the heritage and culture of the great UK independent schools. We are in search of courageous ...
StreSERT is a professional services organisation that offers quality stress-free solutions to corporate organisations. We offer business support and integrated ...
Mshel Homes Limited is an independent Real Estate Company located in Abuja, Nigeria. Simply put; we partner with You to get your dream home. Make all the right ...
Elevated HR Limited is a rapidly expanding recruitment and staffing company. A one-stop place for employers looking to recruit top talents across different ...
Starke Fitness is a Fit-tech startup dedicated to helping Nigerians achieve peak physical and mental fitness. We offer innovative fitness solutions including ...
PATJEDA GROUP is a growing business group in Nigeria with its corporate headquarters in Nigeria business hub - Lagos. The history of the Group spans through a ...
FHON Consulting Limited is here to solve industry challenges in: business strategy, branding, marketing, public relations, organizational operations, Human ...
FHON Consulting Limited is here to solve industry challenges in: business strategy, branding, marketing, public relations, organizational operations, Human ...
TERAWORK.COM is a virtual meeting point for getting work done. TERAWORK is a bridge between service providers and the individuals and businesses that need ...
TradeDepot delivers an innovative route-to-market for the leading consumer goods producers in AfricaJob Summary: We are looking for a creative and ...
We at I-Senseville Consult understand this, and since our establishment in 2019, we have been relentlessly focused on delivering exceptional talent, as well as ...
The genesis of The Concept Group was initially borne from a functional and structural approach, simply delivering better effectiveness through shared services ...
FirstExcelsia is a firm of highly versatile and renowned Human Resources, Organisational Development and Management consultants. We have an in-depth ...
GIVO is a circular economy company, leveraging the use of technology to collect, process and upcycle plastic waste into valuable goods. We are a network of ...
Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising.
Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space.
Digital marketing allows you to give your business a global reach and opens you up to a new market.
A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
It allows you to have a personalized plan and interaction with your customers through websites, emails, etc.
With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website.
Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral.
Search Engine Optimization/Marketing (SEO/SEM)
The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.
Social Media Marketing
Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.
Content Marketing
Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more.
Email Marketing
Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.
Chatbox Marketing
This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.
Mobile Marketing
This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.
Other forms of digital marketing include:
Audio marketing
Pay-per-click advertising
Video Marketing
Affiliate marketing
There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are:
SEO/SEM
Email marketing skills
Content marketing
A/B Testing
Marketing Analytics
Copywriting
Data visualization
Research skills
Design skills
Video creation and editing
Conversion Rate Optimization
Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.
Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.
Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos.
Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.