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Digital Marketing Entry-level Jobs Jobs in Nigeria

View digital marketing Entry-level jobs below.

  • Neovarsity Africa logo

    Creative Executive (Graphic and Product Design)

    Neovarsity AfricaLagos, Nigeria26 April

    Neovarsity Africa is at the forefront of a transformative education revolution in Africa. Founded with a vision to bridge the gap between traditional education ...

    Onsite
  • Noemdek Limited logo

    Digital Marketing Associate

    Noemdek LimitedLagos, Nigeria26 April

    Noemdek's advisory practice was established to support international strategic advisory firms with relevant local expertise. We are able to deliver on our ...

    Onsite
  • DAI logo

    Media Officer-PACE

    DAIAbuja, Nigeria25 April

    DAI works on the frontlines of international development. Transforming ideas into action-action into impact. We are committed to shaping a more livable ...

    Onsite
  • Salpha Energy Limited logo

    Social Media Officer

    Salpha Energy LimitedLagos, Nigeria25 April

    we're passionate about off-grid energy. Salpha Energy is a for profit social business and manufactures honest, reliable solar products designed to help ...

    Onsite
  • Reliance HMO logo

    Senior Email Marketing Associate

    Reliance HMONigeria25 April

    We’re a health insurance company that acts like a technology company. We’re using software, data science and telemedicine to make health insurance ...

    Onsite
  • FairMoney logo

    Brand Manager

    FairMoneyLagos, Nigeria25 April

    FairMoney is a digital platform in Nigeria that allows you access instant loans in a few minutes through our android app.Job Description  As a Brand ...

    Onsite
  • HRLeverage Africa logo

    Digital Marketer

    HRLeverage AfricaLagos, Nigeria25 April

    HRLeverage Africa is an HR, Outsourcing and Recruitment Service Provider. As a company, we deliver excellent spectrum of HR Business Solutions through a ...

    Onsite
  • Revenstrat Integrated Services logo

    Digital Marketer

    Revenstrat Integrated..Lagos, Nigeria25 April

    RevenStrat is a business consultancy and advisory firm that specializes in helping both startups and large enterprises tackle their most complex strategic ...

    Onsite
  • Pulse NG logo

    Content Strategist - Pulse Picks

    Pulse NGLagos, Nigeria25 April

    Pulse.ng is Nigeria's popular news platform online highlighting the entertainment, style, and news that are part of and the West African DNA.Job Description ...

    Onsite
  • Prestigious Consulting Group logo

    Digital Marketer / Social Media Officer

    Prestigious Consultin..Lagos, Nigeria24 April

    A Global staffing agency located in LagosResponsibilities Create and curate content. Manage social media accounts. Develop digital marketing campaigns. ...

    Onsite
  • La Campagne Tropicana Beach Resort logo

    Content Creator / Social Media Manager

    La Campagne Tropicana..Ondo, Nigeria24 April

    Welcome to La Campagne Tropicana Beach Resort, Our beach resort is entwined in the core freshness of nature amongst virgin trees and the lovely view of the ...

    Onsite
  • Roqqu Nigeria Limited logo

    Digital Marketing Manager

    Roqqu Nigeria LimitedLagos, Nigeria24 April

    Roqqu is the fastest and easiest way to buy, sell and securely store your Bitcoin and other cryptocurrencies.Job Description The Digital Marketing Manager ...

    Onsite
  • Skylight Towers Homes and Properties Limited logo

    Digital Marketer

    Skylight Towers Homes..Oyo, Nigeria24 April

    Skylight homes and properties limited is a recognized real estate investment company involved in the acquisition of various lands and developing them into ...

    Onsite
  • Survival Agricultural Hub Limited logo

    PR / Social Media Manager

    Survival Agricultural..Oyo, Nigeria24 April

    Survival Agricultural Hub Limited is a dynamic and growing company where we deal with Layers Poultry Farm, Egg production and Fish Farming. We are looking for ...

    Onsite
  • IpNX Nigeria Limited logo

    Corporate Social Responsibility Officer

    IpNX Nigeria LimitedLagos, Nigeria24 April

    ipNX Nigeria Limited is a leading provider of infrastructure-based Telecommunications and Information Technology services here in Nigeria. Leveraging more than ...

    Onsite
  • Elvaridah logo

    Customer Service / Social Media Manager

    ElvaridahLagos, Nigeria24 April

    Elvaridah is a Business Development Company with the primary objective of working with businesses and business owners to start up their businesses, improve, ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.