LABORIA was incorporated by CAC in August 2024 through the merger of two leading companies in the IVD industry, Ikons Biomed and LabEngines. Each company brought a wealth of experience and expertise to the table, and together, we have created a powerhouse in the IVD sectors in Nigeria.
Job Summary
- The Digital Marketing Specialist will be responsible for executing and optimizing digital marketing initiatives to support brand awareness, customer engagement, and lead generation.
- The role focuses on managing digital channels, improving conversion performance, and supporting overall marketing objectives through data-driven strategies.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Google Ads, social media advertising, SEO, and content marketing channels.
- Drive online lead generation and support sales funnel optimization to improve conversion rates.
- Manage and grow the company’s digital presence across relevant social media platforms.
- Monitor, analyze, and report on campaign performance using analytics tools, providing insights and recommendations for improvement.
- Optimize website content, landing pages, and digital assets for SEO and user experience.
- Collaborate closely with the Content Creator, Graphic Designer, and Marketing
- Manager to ensure consistent brand messaging across all digital platforms.
- Conduct keyword research, audience targeting, and competitor analysis to enhance campaign effectiveness.
- Stay up to date with digital marketing trends, tools, and best practices.
- Support the management of digital marketing budgets to ensure cost-effective campaign execution.
Key Performance Indicators (KPIs)
- Lead generation volume and quality
- Conversion rates and cost per lead
- Website traffic growth and engagement
- Social media reach and engagement
- Timely execution of digital campaigns and reports.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Professional digital marketing certifications (Google Ads, Meta Blueprint, HubSpot, etc.) are an added advantage.
- 2–3 years’ experience in digital marketing or a related role.
- Proven experience managing paid digital campaigns and SEO initiatives.
Skills & Competencies:
- Strong understanding of digital marketing platforms and performance analytics.
- Ability to interpret data and translate insights into actionable improvements.
- Excellent written and verbal communication skills.
- Strong attention to detail with a creative and analytical mindset.
- Ability to work independently while collaborating effectively within a team.
Method of Application
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