We are a team of highly motivated individuals brought together by common interests. Our team of social media experts are experienced and can use a variety of social media platforms, such as Instagram, YouTube, Facebook, TikTok, and Twitter, to promote your online business and help your brand image get recognition.
Position Summary
- The Brand Manager is responsible for serving as the primary point of contact for assigned client accounts, managing day-to-day client relationships, and ensuring seamless delivery of all brand and marketing activities.
- This role requires a strategic thinker who can balance client expectations with internal team capabilities while driving results that support client business objectives.
- You'll work closely with the Creative Strategist to develop and execute integrated brand strategies, coordinate cross-functional teams (creative, content, social media), and ensure all deliverables meet quality standards and deadlines.
- This is a client-facing role that values strong communication, strategic thinking, and the ability to manage multiple accounts simultaneously.
What You'll Do
Client Relationship Management:
- Serve as the primary point of contact for assigned client accounts, building and maintaining strong, trusted relationships.
- Conduct regular client meetings (virtual and in-person) to review performance, present strategies, and gather feedback.
- Understand each client's business objectives, challenges, target audiences, and competitive landscape
- Anticipate client needs and proactively recommend solutions that drive business results.
- Manage client expectations while advocating for realistic timelines and strategic approaches.
- Handle client communications via WhatsApp, email, video calls, and in-person meetings with professionalism and responsiveness.
Brand Strategy & Execution:
- Collaborate with the Creative Strategist to develop comprehensive brand strategies and campaign plans for client accounts.
- Translate business objectives into actionable marketing and content strategies.
- Develop and maintain brand positioning, messaging frameworks, and communication guidelines for clients.
- Ensure brand consistency across all touchpoints including social media, website, print, and marketing materials.
- Monitor market trends, competitor activities, and industry developments to inform strategic recommendations.
- Create strategic briefs for creative team, ensuring clear communication of objectives and requirements.
Project & Campaign Management:
- Manage end-to-end execution of marketing campaigns and brand initiatives across multiple clients.
- Coordinate cross-functional teams including Creative Designer, Content Creator, Creative Writer, and Social Media Manager.
- Develop project timelines, manage workflows, and ensure on-time delivery of all client deliverables.
- Review and approve all client-facing work (social media content, designs, copy, videos) before delivery.
- Track campaign performance and report results to clients with actionable insights and recommendations.
- Manage campaign budgets and ensure projects stay within scope and financial parameters.
Account Growth & Development:
- Identify opportunities for account growth through additional services, expanded scope, or new initiatives.
- Prepare proposals and presentations for new services or campaign ideas to existing clients.
- Monitor client satisfaction and proactively address concerns before they escalate.
- Conduct quarterly business reviews showcasing results, insights, and strategic recommendations.
- Collaborate with leadership on pricing discussions, contract renewals, and scope expansions.
Internal Collaboration & Operations:
- Work closely with the Creative Strategist to align on strategic direction and creative approaches.
- Provide clear, detailed briefs to internal teams with context, objectives, and success criteria.
- Facilitate feedback loops between clients and creative teams, translating feedback into actionable revisions.
- Participate in team meetings, contributing insights from client perspectives and market observations.
- Maintain organized documentation of client communications, strategies, and project histories.
- Use Zoho Workplace and internal systems to manage projects, communications, and documentation.
Essential Requirements
- 4-5 years of experience in brand management, account management, marketing, or client services (agency experience strongly preferred).
- Proven track record managing multiple client accounts simultaneously and delivering results.
- Strong understanding of brand strategy, marketing principles, and integrated campaign development.
- Excellent client-facing skills with ability to build relationships, manage expectations, and navigate difficult conversations.
- Strategic thinking ability - can connect business objectives to marketing tactics and measure success appropriately.
- Strong project management skills with experience coordinating cross-functional teams and managing timelines.
- Exceptional written and verbal communication skills for client presentations, reports, and internal briefs.
- Analytical mindset with ability to interpret campaign data and translate insights into strategic recommendations.
- Proficiency with project management methodologies and keeping multiple workstreams organized.
- Understanding of Nigerian business landscape and how local brands operate.
- Comfortable using WhatsApp as a primary client communication channel alongside email and video calls.
- Professional demeanor and polished presentation skills for client meetings.
What Will Set You Apart:
- Experience managing accounts in specific industries (hospitality, fashion, professional services).
- Background in both brand strategy and digital marketing.
- Experience with client budget management and financial forecasting.
- Track record of growing client accounts through upselling or scope expansion.
- Familiarity with social media analytics, campaign metrics, and performance reporting.
- Experience developing brand guidelines, positioning statements, and messaging frameworks.
- Knowledge of content marketing, social media strategy, and digital campaign best practices.
- Previous experience working with cross-functional creative teams.
- Experience with team collaboration platforms (Zoho Workplace, Slack, or similar).
- Strong presentation design skills (PowerPoint, Keynote, Google Slides).
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field.
- MBA or professional marketing certifications (CIM, Digital Marketing Institute, etc.).
What Makes You Successful Here:
- You're a relationship builder. You genuinely care about client success and invest time in understanding their business, building trust, and becoming a valued strategic partner.
- You're strategically minded. You see the big picture, connect dots between business objectives and marketing tactics, and make recommendations grounded in strategic thinking.
- You're an excellent communicator. You explain complex ideas clearly, present confidently, write persuasively, and adapt your communication style to different audiences.
- You're highly organized. You manage multiple clients, deadlines, and workstreams without dropping balls, maintaining quality across everything you touch.
- You're proactive. You anticipate problems before they arise, identify opportunities without being asked, and take initiative to move things forward.
- You're a problem solver. When challenges arise (and they will), you stay calm, think creatively, and find solutions that work for both clients and the team.
- You're collaborative. You work effectively across teams, value different perspectives, and know how to get the best work from creative professionals.
- You're resilient. You handle client feedback constructively, navigate difficult conversations with grace, and maintain professionalism under pressure.
- You're accountable. You take ownership of client success, deliver on commitments, and communicate transparently when adjustments are needed.
Why Join Fernhill:
- Strategic influence. Shape brand strategies and marketing approaches for diverse clients, directly impacting their business growth and market position.
- Diverse experience. Manage accounts across multiple industries - restaurants, fashion brands, professional services - building comprehensive brand management expertise.
- Real impact. Join during a growth phase where your client management directly influences our agency's reputation, client retention, and revenue growth.
- Leadership opportunities. As the company scales, strong performers can advance into senior account management, team leadership, or specialized roles.
- Skill development. Build expertise in brand strategy, client relationship management, and integrated campaign execution. We'll train you on our internal systems including Zoho Workplace.
- Hybrid flexibility. Balance focused remote work with collaborative in-office days (Tuesday-Thursday) at our Yaba location.
- Professional growth. Work alongside experienced leadership and contribute to building scalable agency operations and processes.
What We Offer
- Competitive salary based on experience.
- Hybrid work arrangement with structured office days.
- Opportunity to work with diverse clients and build strategic expertise.
- Collaborative and supportive team environment.
- Professional development opportunities as the company grows.
- Training on internal systems and workflows.
- Clear path for career advancement as the agency scales.
Method of Application
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