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Digital Marketing Mid-level Jobs Jobs in Nigeria (Page 2)

View digital marketing Mid-level jobs below.

  • Landmark Africa Group logo

    Adverts & Sponsorship Manager

    Landmark Africa GroupLagos, Nigeria24 June

    Since opening our doors in 1997, Landmark has provided serviced offices, real estate development, market research and event hosting services to over 5000 ...

    Onsite
  • Resourcery Plc logo

    Sales Executive (Manufacturing)

    Resourcery PlcLagos, Nigeria24 June

    Resourcery PLC is a system integrator company that provides innovative and reliable solutions for various sectors. Our offerings include structured Fiber and ...

    Onsite
  • PalmPay logo

    Social Media Manager - PalmPay Wealth

    PalmPayLagos, Nigeria24 June

    We are building an ecosystem to provide millions of customers with the best choice and value in digital and financial services. We are creating new and unique ...

    Onsite
  • Renmoney logo

    Content and Community Lead

    RenmoneyLagos, Nigeria24 June

    At Renmoney, we believe finance should be simple, useful and accessible to everyone. That’s what makes us really passionate about leveraging data driven ...

    Onsite
  • Resourcery Plc logo

    Sales Executive

    Resourcery PlcLagos, Nigeria24 June

    Resourcery PLC is a system integrator company that provides innovative and reliable solutions for various sectors. Our offerings include structured Fiber and ...

    Onsite
  • Ascentech Services Limited logo

    Experienced Digital Manager

    Ascentech Services Li..Lagos, Nigeria23 June

    Ascentech Services Ltd acts as a gateway to provide a wide range of recruitment and selection services to companies. We are a dedicated team of professional ...

    Onsite
  • Jaykay Group logo

    Digital Marketing Officer

    Jaykay GroupKano, Nigeria23 June

    We are into the production and manufacture of rugs and carpetsJob Summary We are looking for adigital marketing officer that can develop and implementdigital ...

    Onsite
  • Del-York Group logo

    Creative Director

    Del-York GroupLagos, Nigeria23 June

    Del-York Medi is a full-scale media,marketing and communications companyJob Summary The Creative Director will lead and manage the creative vision for both ...

    Onsite
  • Blume Nigeria Limited logo

    Digital Marketing Specialist

    Blume Nigeria LimitedLagos, Nigeria19 June

    Blume Nigeria Limited is a privately owned international trading and distribution company. Our management has many years experience in the fields of ...

    Onsite
  • Raphael Group logo

    Social Media Manager

    Raphael GroupLagos, Abuja, Nigeria19 June

    Raphael Group is a professional virtual assistant service that connects employers with skilled remote assistants. We offer a wide range of services to support ...

    Onsite
  • Maurice Xandra Solutions logo

    Senior Public Relations Manager

    Maurice Xandra Soluti..Lagos, Nigeria18 June

    Maurice Xandra Solutions is a management consulting company that renders quality services in Human Resource, Management and Process improvement. MXS Limited ...

    Hybrid
  • Coronation Insurance plc logo

    Brand Compliance Specialist

    Coronation Insurance ..Lagos, Nigeria18 June

    Coronation Insurance Plc has been in operations for over half a century, offering a comprehensive range of insurance coverage. Established in 1958, Wapic has ...

    Onsite
  • GVA Partners logo

    Senior Technical Lead for Digital Services and Emerging Technologies

    GVA PartnersLagos, Nigeria18 June

    Growth in Value Alliance (GV Alliance) Partners is a business advisory and market intelligence services firm. Our objectives are to assist organizations to ...

    Onsite
  • eRecruiter Nigeria logo

    Media/Communication Manager

    eRecruiter NigeriaLagos, Nigeria17 June

    eRecruiter Nigeria has deep knowledge of Human resources and recruitment. Our business is in Talent acquisition, recruitment, outsourcing and everything that ...

    Onsite
  • Daystar Power Energy Solution logo

    Data & Digital Engineer

    Daystar Power Energy ..Lagos, Nigeria16 June

    Daystar Power is committed to helping African businesses grow and develop by taking their power needs off their plate. In doing so, it aims to contribute to ...

    Onsite
  • Fadac Resources logo

    Content Manager

    Fadac ResourcesLagos, Nigeria16 June

    Proven methodology, profound impact, and sustainable results. These are the component that makes our company unique. At Fadac Resources we provide businesses ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.