UP® otherwise known as Unified Payment Services Limited is Nigeria’s premier Payments & Financial Technology company founded in 1997 by a consortium of leading Nigerian banks. UP® operates as a shared infrastructure for the banking community in Nigeria and Payments Service Provider within and outside Nigeria, with a vision to be the most preferred e-payment service provider in Africa.
Job Summary
- The Head, Digital Marketing will lead and execute the fintech company’s digital marketing strategy across all online platforms.
- The ideal candidate will drive customer acquisition, engagement, retention, and brand awareness through performance-driven campaigns, content marketing, SEO/SEM, social media, email marketing, and paid advertising.
- This role requires both strategic thinking and hands-on execution to grow the brand and user base in a competitive financial technology space.
Key Responsibilities
- Develop and execute a comprehensive digital marketing strategy to support brand visibility, lead generation, and user growth.
- Manage performance marketing campaigns (Google Ads, Meta, LinkedIn, etc.) with a focus on ROI and CAC optimization.
- Oversee content strategy including blogs, product pages, video content, newsletters, and website UX.
- Optimize SEO/SEM strategy to drive organic traffic and improve search engine rankings.
- Lead the company’s social media strategy and ensure consistent brand messaging across platforms.
- Leverage marketing automation tools for customer onboarding, segmentation, and retention campaigns.
- Stay up-to-date with the latest trends, technologies, and algorithm changes in the digital landscape.
- Oversee the digital marketing budget and ensure efficient allocation across channels.
Qualifications and Requirements
- Bachelor’s Degree in Marketing, Communications, Business, or a related field. Master’s Degree is a plus.
- 7 - 10 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
- Proven experience managing digital campaigns in a B2C or B2B fintech or tech-driven environment.
- Strong expertise in tools such as Google Ads, Facebook Ads Manager, Google Analytics, SEO tools (SEMRush, Ahrefs), and CRM systems.
Method of Application
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