UP® otherwise known as Unified Payment Services Limited is Nigeria’s premier Payments & Financial Technology company founded in 1997 by a consortium of leading Nigerian banks. UP® operates as a shared infrastructure for the banking community in Nigeria and Payments Service Provider within and outside Nigeria, with a vision to be the most preferred e-payment service provider in Africa.
Job Description
- Articulate group brand strategy in line with organizational objectives, develop and execute a comprehensive marketing communications plan that supports the achievement of the organization’s financial and non-financial goals.
- Manage advertising function for the business across board, champion the definition of processes, policies and procedures for the brand. Support the development of the annual Marketing and Communications activities for the Group and for specific assignments.
- Create and ensure adherence to brand CI.
- Handle group media buy and optimization for advertising. Keep abreast of local and global best practices and make recommendations on how they impact the brand.
Responsibilities
- Develops creative marketing communication strategies, plans and approaches to market products, services, and initiatives
- Position corporate brand to have optimal outlook and reach in its targeted marketplace; and to generate high probability sales leads.
- Continuously plan and execute brand engagement activities across digital and physical media.
- Manage and ensure top-notch content development for both online and Offline channels.
- Serve as the custodian of the corporate brand, ensuring consistent projection of the company across all spheres of the business.
- Ensure all external communications are consistent with brand guidelines.
- Have oversights for all technical, creative and content production processes.
- Provide input to the budgeting process for strategic/tactical marketing planning.
- Support the implementation of strategic through the line marketing activities including all internal communications, branding, events and sponsorships, merchandise management.
- Support the development of brand strategies and marketing plans across subsidiaries.
- Liaise with Market Operations to ensure stakeholders’ requirements are clearly understood and delivered within stipulated SLAs.
- Undertake, on a periodic basis, competitive activity tracking a well as actionable intelligence reports and develop appropriate responses.
- Maintain the security of all information entrusted to you, and ensure full compliance with all principles and policies in the IS Handbook.
- Supervise all assigned marketing services executives to ensure that objectives are met.
- Any other related responsibilities would be assigned.
Requirements
- A Bachelor’s Degree in marketing, Communications, Media or any other related field.
- Master’s degree and relevant professional qualifications.
- Minimum 10-15years of quality experience in a similar role.
- A very good understanding of different channels of communication media.
- An excellent understanding of how to use marketing tools and techniques across different communications channels to increase the visibility, profile and reputation of an organization.
- Able to drive revenue through marketing.
- Have a strong creative and design sense to be able to produce exceptional and visually appealing designs.
- Good knowledge and understanding of strategic branding, marketing concepts, principles, and practices.
- Prior experience managing a team.
- Analytical skills with a problem-solving aptitude. Excellent oral and written communication skills.
- Excellent report writing.
Method of Application
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