Mobile Concepts Ltd. was incorporated on August 1, 2008. is a brand for mobile phone charger. We offer not just phone chargers, but a brand that is known with innovation, consistency, panache; adopting modern and world-class technology that fits the users' fashion and convenience. For several years, we have been Nigeria’s foremost dealer in Mobile Phone Chargers. is a highly customer-centric company, obsessed with finding innovative ways to improve every customer's experience. This is built upon our easy-to-use products, skilled Customer Service Personnel and Sales Ambassadors. Thank you for taking time to know us better. If you have any questions, please email us at
[email protected] OUR MISSION To provide clients with innovative and striking phone accessories, of top quality, fostered by brilliant minds at the right prices. OUR VISION To build a world class brand with its product in every home as we ensure customer satisfaction through innovation, quality, superior customer care service and rapid delivery.
Budget: ?750,000 Net
Job Description:
The Digital & Brand Marketing Manager will lead brand positioning and digital marketing strategies to increase awareness, engagement, and conversion across all customer touchpoints. This role requires a creative and data-driven professional who can manage campaigns from concept to execution, ensuring consistency in brand voice while driving measurable business growth.
Key Responsibilities:
- Develop and execute an integrated brand and digital marketing strategy across online and offline channels.
- Lead brand positioning, messaging, and storytelling to differentiate the company in the mobile accessories market.
- Manage social media presence and content strategy to grow engagement and followers.
- Plan and oversee digital advertising campaigns (Google Ads, Facebook, Instagram, TikTok, YouTube, etc.) with clear ROI targets.
- Collaborate with design teams to produce compelling creatives for ads, product launches, and brand campaigns.
- Monitor brand health metrics, customer sentiment, and market trends to refine strategy.
- Oversee e-commerce marketing initiatives, including SEO, SEM, email marketing, and retargeting campaigns.
- Develop influencer partnerships and affiliate marketing programs to expand reach.
- Ensure consistent brand identity across packaging, website, promotional materials, and retail displays.
- Track and report on campaign performance, optimizing for cost efficiency and conversion.
- Coordinate product launch campaigns from pre-launch buzz to post-launch follow-ups.
- Manage marketing budgets and ensure effective allocation of spend.
- Work closely with sales, product, and trade teams to align marketing efforts with commercial goals.
- Drive customer engagement initiatives, loyalty programs, and community-building activities.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5+ years of experience in brand and digital marketing (preferably in consumer electronics, FMCG, or lifestyle brands).
- Proven track record in developing and executing successful marketing campaigns.
- Strong understanding of SEO, SEM, social media advertising, influencer marketing, and e-commerce marketing.
- Excellent storytelling, copywriting, and visual communication skills.
- Strong analytical mindset with the ability to interpret campaign data and consumer insights.
- Experience managing external agencies, vendors, and creative partners.
- Innovative thinker with a passion for tech and emerging marketing trends.
Method of Application
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