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Digital Marketing Jobs in Nigeria (Page 3)

View Digital Marketing jobs below.

  • Woodgate Structure Limited logo

    Social Media Manager

    Woodgate Structure Li..Abuja, Nigeria22 July

    Woodgate Structure Limited is a Human Resource Management and Business Structuring Company, with a mindset Structured towards Sincerity of Purpose, ...

    Onsite
  • Woodgate Structure Limited logo

    Social Media Ads Advertising Professional

    Woodgate Structure Li..Abuja, Nigeria22 July

    Woodgate Structure Limited is a Human Resource Management and Business Structuring Company, with a mindset Structured towards Sincerity of Purpose, ...

    Onsite
  • Woodgate Structure Limited logo

    Content Creator & Social Media Handler

    Woodgate Structure Li..Abuja, Nigeria22 July

    Woodgate Structure Limited is a Human Resource Management and Business Structuring Company, with a mindset Structured towards Sincerity of Purpose, ...

    Onsite
  • Woodgate Structure Limited logo

    Digital Salesperson

    Woodgate Structure Li..Abuja, Nigeria22 July

    Woodgate Structure Limited is a Human Resource Management and Business Structuring Company, with a mindset Structured towards Sincerity of Purpose, ...

    Onsite
  • Juremi Group logo

    Social Media Marketer

    Juremi GroupAbuja, Nigeria22 July

    Juremi Group was established 6 years ago as a transport company with 2 rickety cars which gradually grew to a company with 80 new model cars and recently ...

    Onsite
  • Amy Consulting logo

    Brand Marketing & Communications Manager

    Amy ConsultingLagos, Nigeria22 July

    At Amy Consulting, we believe that your people are the best assets in your business, regardless of business size, industry and market share. Our primary role ...

    Onsite
  • LAPO Microfinance Bank Limited logo

    Social Media Manager

    LAPO Microfinance Ban..Lagos, Nigeria22 July

    LAPO Microfinance Bank is a pro-poor financial institution committed to the social and economic empowerment of low-income households through provision of ...

    Onsite
  • LD&D Consulting logo

    Social Media Manager

    LD&D ConsultingLagos, Nigeria22 July

    LD&D Consulting is a specialist management and recruitment consulting firm that specializes in turning key projects into success by working collaboratively ...

    Onsite
  • Tamak Logistics logo

    Social Media & Content Officer

    Tamak LogisticsLagos, Nigeria22 July

    We are an indigenously owned delivery company, with a network of delivery partners, aimed at solving last mile deliveries while considering price & time.Job ...

    Onsite
  • Bonzee Consulting logo

    Digital Marketing Executive

    Bonzee ConsultingLagos, Nigeria22 July

    Bonzee Consulting is a people-first business consulting firm. We help businesses set up and improve people operations to scale faster in Nigeria and across ...

    Onsite
  • PayInvert Limited logo

    Social Media Associate

    PayInvert LimitedAbuja, Nigeria22 July

    PayInvert was founded by innovators who want a better payment system that is fast, easy, convenient and with no hidden charges. The aim has always been to ...

    Onsite
  • Sterling Health HMO logo

    IT Digital Process Manager

    Sterling Health HMOLagos, Nigeria22 July

    We are a National Health Insurance Agency (NHIA)-accredited Health Maintenance Organization (HMO) that has been providing 24/7/365 quality affordable ...

    Onsite
  • Ascentech Services Limited logo

    Production Manager (Printing Press)

    Ascentech Services Li..Lagos, Nigeria21 July

    Ascentech Services Ltd acts as a gateway to provide a wide range of recruitment and selection services to companies. We are a dedicated team of professional ...

    Onsite
  • Castville Solutions logo

    Digital Marketer

    Castville SolutionsRivers, Nigeria21 July

    At Castville Concept, we believe in reshaping perceptions around healthcare professionals and enhancing their contribution to healthcare delivery. Our mission ...

    Onsite
  • Dorman Long Engineering logo

    Community Liaison Officer

    Dorman Long Engineeri..Rivers, Nigeria21 July

    Dorman Long Engineering Limited (DLE) is a leading infrastructure and supply chain services company, providing high-quality solutions to the oil and gas, ...

    Onsite
  • Fadac Resources logo

    Social Media Manager

    Fadac ResourcesLagos, Nigeria21 July

    Proven methodology, profound impact, and sustainable results. These are the component that makes our company unique. At Fadac Resources we provide businesses ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.