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Digital Marketing Jobs in Nigeria

View Digital Marketing jobs below.

  • Mopheth Group logo

    Digital Marketer

    Mopheth GroupLagos, Nigeria02 July

    Mopheth Group. is a Nigerian organization unique in her divine foundation with a world class culture. At Mopheth, we do not believe in just providing the best ...

    Onsite
  • MacTay Consulting logo

    Senior Digital Marketing Executive

    MacTay ConsultingLagos, Nigeria02 July

    MacTay Consulting has been in existence for over 28 years in Nigeria. We are a member of TACK and TMI, international consulting companies operating in over 60 ...

    Onsite
  • BrainShare Technologies logo

    Digital Marketer

    BrainShare Technologi..Lagos, Nigeria02 July

    We are Brainshare! A company specialized in Network and IT Services, have taken this challenge by providing services which include High Availability, High ...

    Onsite
  • Recore Limited logo

    Digital Marketing Officer

    Recore LimitedLagos, Nigeria02 July

    Recore Limited is a wholly Nigerian company incorporated in December 2003. We are a full fledged human resources firm incorporated in Nigeria to provide second ...

    Onsite
  • Recore Limited logo

    Brand Communication Executive Supervisor

    Recore LimitedLagos, Nigeria02 July

    Recore Limited is a wholly Nigerian company incorporated in December 2003. We are a full fledged human resources firm incorporated in Nigeria to provide second ...

    Onsite
  • Acumen Digital logo

    Brand and Community Lead

    Acumen DigitalLagos, Nigeria02 July

    Acumen Digital is a user experience design agency based in Lagos, Nigeria. We create interactive experiences and products for brands around the globe. ...

    Onsite
  • African Naturalistas logo

    Digital Marketing Specialist

    African NaturalistasLagos, Nigeria02 July

    Nigeria's foremost natural hair brand; achieving your goal of healthy hair naturally through our blog, store and hair clinic. About the job We are looking ...

    Hybrid
  • Flying Doctors Nigeria logo

    Marketing & Communication Executive

    Flying Doctors Nigeri..Lagos, Nigeria02 July

    Flying Doctors Nigeria (FDN) is a Medical Emergency Service that specializes in air ambulance, medevac, remote site medical solutions, and infrastructural ...

    Onsite
  • Transatlantic School of Management logo

    Administrative and Social Media Engagement Officer

    Transatlantic School ..Lagos, Nigeria01 July

    Transatlantic School of Management is a leading educational institution that bridge the learning and capacity gaps in individuals and organizations across the ...

    Onsite
  • Co-Creation Hub (CcHUB) Nigeria logo

    Communications / Campaigns Manager

    Co-Creation Hub (CcHU..Lagos, Nigeria01 July

    'CcHUB is Nigeria’s first open living lab and pre-incubation space designed to be a multi-functional, multi-purpose space where work to catalyze creative ...

    Onsite
  • Malaria Consortium logo

    Digital Health Technical Assistant

    Malaria ConsortiumAbuja, Nigeria01 July

    Malaria Consortium Nigeria is committed to tackling the large number of malaria cases and deaths in the country. Working in partnership with the Ministry of ...

    Onsite
  • Co-Creation Hub (CcHUB) Nigeria logo

    Community Manager

    Co-Creation Hub (CcHU..Lagos, Nigeria01 July

    'CcHUB is Nigeria’s first open living lab and pre-incubation space designed to be a multi-functional, multi-purpose space where work to catalyze creative ...

    Onsite
  • Salve Consulting Limited logo

    Digital Communications Associate

    Salve Consulting Limi..Lagos, Nigeria01 July

    Salve Consulting Limited is a holistic Human Resources firmAReputable Company isrecruiting to fill the position below: Location: Ikoyi, Lagos Job Description ...

    Onsite
  • Premium Human Resource Solution Limited logo

    IT Sales Executive

    Premium Human Resourc..Abuja, Nigeria01 July

    Premium HR Solutions is a human resource consultancy company which offers strategic and effective HR solutions for small to medium sized businesses. Job ...

    Onsite
  • Woodgate Structure Limited logo

    Social Media Manager

    Woodgate Structure Li..Abuja, Nigeria01 July

    Woodgate Structure Limited is a Human Resource Management and Business Structuring Company, with a mindset Structured towards Sincerity of Purpose, ...

    Onsite
  • Awake to Power Communications logo

    Brand Manager

    Awake to Power Commun..Lagos, Nigeria01 July

    We empower Corps Members with digital skills and connect them with opportunities, enabling them monetize their skills and thriveRole Summary: We are looking ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.