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Digital Marketing Jobs in Nigeria

View Digital Marketing jobs below.

  • Avario Digitals logo

    Digital Marketing & E-commerce Assistant

    Avario DigitalsLagos, Nigeria02 April

    Your preferred full-service provider in technology, communications, and consulting in Nigeria specialized in helping brands (individuals and corporate bodies) ...

    Onsite
  • Dr. Seyi Absolute Wellness logo

    Strategic Brand Marketing Lead

    Dr. Seyi Absolute Wel..Lagos, Nigeria02 April

    At Dr. Seyi Absolute Wellness, we are transforming the lives of women and men through integrative, science-backed care. We blend African herbal traditions with ...

    Onsite
  • Airtel logo

    MPBN Planning Manager

    AirtelLagos, Nigeria02 April

    Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. With headquarters in New Delhi, ...

    Onsite
  • MTN Nigeria logo

    Senior Manager - Corporate Communications

    MTN NigeriaLagos, Nigeria02 April

    MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a ...

    Onsite
  • Compovine Technologies logo

    Digital Marketer

    Compovine Technologie..Lagos, Nigeria02 April

    The Board of Directors consists of the Chairman, Managing Director/Chief Executive Officer, three Executive Directors, one Non-Executive Director, Heads of ...

    Onsite
  • Dwight Patterson Consultants logo

    Digital Transformation Officer

    Dwight Patterson Cons..Oyo, Nigeria02 April

    Dwight Patterson Consultants - We are a leading workforce solutions company, offering flexible placement, permanent placement, outsourcing and managed services ...

    Onsite
  • Fact Base Consulting logo

    Chief Digital Officer

    Fact Base ConsultingLagos, Nigeria02 April

    We undertake head-hunting or mass recruitment activities like testing, shortlisting interview and recommendation of different cadres of staff from Management ...

    Onsite
  • Amy Consulting logo

    Ads Operation and Performance Manager

    Amy ConsultingLagos, Nigeria02 April

    At Amy Consulting, we believe that your people are the best assets in your business, regardless of business size, industry and market share. Our primary role ...

    Onsite
  • Surprise World NG logo

    Social Media Manager / Content Creator

    Surprise World NGLagos, Nigeria02 April

    Surprise world Ng is one of the leading surprise companies in Nigeria. We deliver breathtaking surprises and luxury gifts to your family, friends and loved ...

    Onsite
  • Stanbic IBTC logo

    Manager, Product Campaign & Promotions

    Stanbic IBTCLagos, Nigeria02 April

    Stanbic IBTC Holdings PLC is a full service financial services group with a clear focus on three main business pillars - Corporate and Investment Banking, ...

    Onsite
  • Co-Creation Hub (CcHUB) Nigeria logo

    Community Manager

    Co-Creation Hub (CcHU..Lagos, Nigeria02 April

    'CcHUB is Nigeria’s first open living lab and pre-incubation space designed to be a multi-functional, multi-purpose space where work to catalyze creative ...

    Onsite
  • Biz Afric Solutions logo

    Community Manager

    Biz Afric SolutionsLagos, Nigeria02 April

    Salary: 150,000 - 200,000 Naira Job Description: We are looking for a candidate passionate about community management. The ideal candidate will  focus on ...

    Remote
  • FairMoney logo

    Community Manager

    FairMoneyLagos, Nigeria02 April

    FairMoney is a digital platform in Nigeria that allows you access instant loans in a few minutes through our android app.Job Description: As a Community ...

    Hybrid
  • Roqqu Nigeria Limited logo

    Social Media / Community Manager

    Roqqu Nigeria LimitedLagos, Nigeria01 April

    Roqqu is the fastest and easiest way to buy, sell and securely store your Bitcoin and other cryptocurrencies.Job Description The Social Media / Community ...

    Onsite
  • Tempkers Limited logo

    Marketing Media and Communication Team Lead

    Tempkers LimitedAbuja, Nigeria01 April

    Tempkers is a tech-outsourcing and freelance community that takes a human centered design thinking approach to bring employers and skilled workers together ...

    Onsite
  • Medplus Ltd logo

    Brand and Marketing Specialist

    Medplus LtdLagos, Nigeria01 April

    Medplus is a wholesale, retail and dispensing pharmaceutical organization established for the distribution and retailing of locally manufactured and imported ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.