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Digital Marketing Jobs in Nigeria (Page 2)

View Digital Marketing jobs below.

  • Malaria Consortium logo

    Digital Health Technical Assistant

    Malaria ConsortiumAbuja, Nigeria01 July

    Malaria Consortium Nigeria is committed to tackling the large number of malaria cases and deaths in the country. Working in partnership with the Ministry of ...

    Onsite
  • Co-Creation Hub (CcHUB) Nigeria logo

    Community Manager

    Co-Creation Hub (CcHU..Lagos, Nigeria01 July

    'CcHUB is Nigeria’s first open living lab and pre-incubation space designed to be a multi-functional, multi-purpose space where work to catalyze creative ...

    Onsite
  • Salve Consulting Limited logo

    Digital Communications Associate

    Salve Consulting Limi..Lagos, Nigeria01 July

    Salve Consulting Limited is a holistic Human Resources firmAReputable Company isrecruiting to fill the position below: Location: Ikoyi, Lagos Job Description ...

    Onsite
  • Premium Human Resource Solution Limited logo

    IT Sales Executive

    Premium Human Resourc..Abuja, Nigeria01 July

    Premium HR Solutions is a human resource consultancy company which offers strategic and effective HR solutions for small to medium sized businesses. Job ...

    Onsite
  • Woodgate Structure Limited logo

    Social Media Manager

    Woodgate Structure Li..Abuja, Nigeria01 July

    Woodgate Structure Limited is a Human Resource Management and Business Structuring Company, with a mindset Structured towards Sincerity of Purpose, ...

    Onsite
  • Awake to Power Communications logo

    Brand Manager

    Awake to Power Commun..Lagos, Nigeria01 July

    We empower Corps Members with digital skills and connect them with opportunities, enabling them monetize their skills and thriveRole Summary: We are looking ...

    Onsite
  • Health Connect 24x7 logo

    Content Marketer

    Health Connect 24x7Lagos, Nigeria01 July

    Health Connect 24x7, the first Nigerian 24x7 Population Health Management provider combines next-generation telemedicine, telemonitoring and home health to ...

    Onsite
  • Maurice Xandra Solutions logo

    Social Media / Community Manager

    Maurice Xandra Soluti..Lagos, Nigeria01 July

    Maurice Xandra Solutions is a management consulting company that renders quality services in Human Resource, Management and Process improvement. MXS Limited ...

    Onsite
  • Alaba Shonibare & Co logo

    Social Media Officer

    Alaba Shonibare & CoLagos, Nigeria01 July

    Alaba Shonibare & Co�s long association with real estate began with the establishment of the first private housing estate in Nigeria, Shonibare ...

    Onsite
  • LD&D Consulting logo

    Strategy & Intelligence Executive

    LD&D ConsultingAbuja, Nigeria01 July

    LD&D Consulting is a specialist management and recruitment consulting firm that specializes in turning key projects into success by working collaboratively ...

    Onsite
  • FMR AGENCY logo

    Digital Marketing Executive

    FMR AGENCYLagos, Nigeria30 June

    At FMR Agency we have unique and creative solutions that meet the clients expectations not only by realizing the clients business objectives, but particularly ...

    Onsite
  • Urban Crescent Furniture Ltd logo

    Social Media Manager

    Urban Crescent Furnit..Lagos, Nigeria30 June

    Urban Crescent is a Nigerian furniture manufacturing company that prides itself on crafting high-quality furniture that is both stylish and functional. The ...

    Onsite
  • Divine AG Solutions Limited logo

    Digital Marketer

    Divine AG Solutions L..Lagos, Nigeria30 June

    Divine AG Solutions Limited (RC 1243335) was incorporated in 2015 to provide recruitment and outsourcing services in accordance with the terms agreed between ...

    Remote
  • ACE Realtors and Facility Managers Limited logo

    Brand and Communications Manager

    ACE Realtors and Faci..Lagos, Nigeria30 June

    Ace Real Estate is an award-winning and value-driven real estate development company with a tripartite value system that cut across service delivery, and ...

    Onsite
  • Nextier Capital Limited logo

    Creative Analyst

    Nextier Capital Limit..Abuja, Nigeria30 June

    Nextier Capital Limited is an investment and multi-competency advisory firm with a primary focus on agriculture, power and petroleum. With offices in Abuja, ...

    Onsite
  • Compovine Technologies logo

    Digital Marketer

    Compovine Technologie..Lagos, Nigeria30 June

    The Board of Directors consists of the Chairman, Managing Director/Chief Executive Officer, three Executive Directors, one Non-Executive Director, Heads of ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.