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Digital Marketing Jobs in Nigeria (Page 2)

View Digital Marketing jobs below.

  • Trusoft Limited logo

    Head of Digital Media and Communication

    Trusoft LimitedLagos, Nigeria21 December

    Trusoft Limited is an indigenous software company, specialising in the design and development of software solutions. Trusoft has built its brand around ...

    Onsite
  • Engie Africa logo

    Service Delivery Manager

    Engie AfricaNigeria21 December

    ENGIE is a leading global energy company that builds its businesses around a model based on responsible growth to take on energy transition challenges. We ...

    Onsite
  • Resource Intermediaries Limited logo

    Digital Marketer

    Resource Intermediari..Oyo, Nigeria20 December

    Resource Intermediaries Limited (RIL) is a company registered in Nigeria to engage in outsourcing services. We focus on three key areas; Human Resource ...

    Hybrid
  • Reliance HMO logo

    Direct Marketing Specialist

    Reliance HMOLagos, Nigeria20 December

    We’re a health insurance company that acts like a technology company. We’re using software, data science and telemedicine to make health insurance ...

    Remote
  • Diageo logo

    Content Manager Reserve

    DiageoLagos, Nigeria20 December

    Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our ...

    Onsite
  • Workforce Group logo

    Chief Digital Officer

    Workforce GroupLagos, Nigeria19 December

    Workforce Management Centre Limited is a Management Consulting and Outsourcing Professional Services Firm. Following its inception in July 2004, Workforce ...

    Onsite
  • PG Consulting limited logo

    Digital Marketing Intern

    PG Consulting limitedLagos, Nigeria19 December

    PG Consulting limited is a business optimization consulting firm that leverages the techniques of business research, cutting edge innovation and scientific ...

    Onsite
  • SOSO CARE logo

    Digital Marketing and Communication Intern

    SOSO CARENigeria19 December

    SOSO CARE is a low-cost health insurance that aims to enable millions of Nigerians to access care across over 1000 hospitals nationwide. People can pay cash or ...

    Onsite
  • SalesPlat logo

    Content and Social Associate

    SalesPlatOndo, Nigeria19 December

    SalesPlat provides Platform and Pool to get all the highly skilled Talents you need for exponential growth. We provide you with top professionals to help you ...

    Onsite
  • eHealth4everyone logo

    Digital Marketer

    eHealth4everyoneAbuja, Oyo, Nigeria19 December

    eHealth4everyone is a leading digital health social enterprise dedicated to making the world healthier. We are a new kind of mission-driven organization with ...

    Onsite
  • eHealth4everyone logo

    General Manager (Tech & Innovation)

    eHealth4everyoneLagos, Abuja, Oyo, Nigeria19 December

    eHealth4everyone is a leading digital health social enterprise dedicated to making the world healthier. We are a new kind of mission-driven organization with ...

    Onsite
  • Sun King (Formerly Greenlight Planet) logo

    Digital Sales & Operations Manager, West and Central Africa

    Sun King (Formerly Gr..Lagos, Nigeria19 December

    Sun King designs, distributes, and finances solar home energy for the 1.8 billion people without reliable electricity. We are the largest solar provider for ...

    Onsite
  • Lisse Africa logo

    Front Desk / Social Media Manager

    Lisse AfricaLagos, Nigeria19 December

    LISSE AFRICA is a dynamic human resource consulting firm with key interest in recruitment with the aim of providing employees that are professional, verified ...

    Onsite
  • Moniepoint Inc. (Formerly TeamApt Inc.) logo

    Events and Sponsorship Manager

    Moniepoint Inc. (Form..Lagos, Nigeria18 December

    Moniepoint is a financial technology company digitising Africa’s real economy by building a financial ecosystem for businesses, providing them with all ...

    Onsite
  • Givanas Group of Companies logo

    Brand Development Manager

    Givanas Group of Comp..Nigeria18 December

    Givanas Group of Companies is specialized in manufacturing and distributing Fast Moving Consumer Goods such as Milk, tea, canned sea food, bath soap and a lot ...

    Onsite
  • Aldelano Organic Foods Ltd logo

    Sales and Digital Marketing Assistant

    Aldelano Organic Food..Ogun, Nigeria18 December

    Aldelano Organic Foods is the Newest Innovation in Clean Green Farming. We offer Hydroponically Grown, Organic Greenhouse Produce that has better quality and ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.