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Advertising Executive at Business Day Newspaper

Business Day NewspaperLagos, Nigeria Digital Marketing
Full Time
BUSINESSDAY is Nigeria’s leading and most influential business and financial daily newspaper written by some of the country’s best journalists. It is the favourite newspaper among Nigeria’s investor community. Published every week-day plus a weekend edition on Sundays, the newspaper is based in Lagos, Nigeria’s commercial capital BUSINESSDAY and has syndication rights to contents from the Financial Times, The Economist, Reuters and Harvard Business Review. BUSINESSDAY was launched in July 2001 and covers all major national and international news, with a specific focus on Nigeria’s economy including its business sector, companies and financial markets. The newspaper also publishes daily an influential opinion segment with several popular columnists, along with coverage of leisure, travel and entertainment. Its website showcases some of the best content inside the newspaper daily and incorporates content produced by some content partners as well. BUSINESSDAY is currently working on a partial pay-wall which will be launched for its website in the near term but at the moment access to the site and the content remains free of charge, but when readers register on the site, for free, they gain access to a range of services including newsletter subscriptions, personalised news and article clippings.

Position Overview

  • As an Advertising Executive, your primary responsibility is to generate revenue by selling advertising space or time across various media platforms, such as print, radio, television, and digital.
  • You will work closely with clients and internal teams to understand their advertising needs and develop effective advertising strategies.
  • This role requires strong sales skills, excellent communication abilities, and a deep understanding of the media industry.

Roles and Responsibilities

  • Sales and Revenue Generation
  • Client Relationship Management
  • Campaign Coordination and Execution
  • Market Research and Industry Knowledge
  • Administrative Tasks.

Qualifications and Skills

  • Bachelor's Degree in Marketing, Business Administration, Advertising, or a related field.
  • Proven experience in advertising sales, preferably in a media house or advertising agency
  • Strong sales and negotiation skills, with a track record of achieving sales targets and building successful client relationships.
  • Excellent communication and presentation abilities, with the capacity to articulate advertising strategies effectively.
  • In-depth knowledge of the media industry, advertising principles, and various advertising platforms.
  • Familiarity with market research and analytics tools to gather insights and measure campaign effectiveness.

Salary
Negotiable.

Method of Application

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