Analyst - Campaign Management, Digital Services at MTN Nigeria

MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.

Job Identification: 5269

Mission

• Execute Digital Services’ campaign strategy by identifying, developing, and managing campaigns, channels, partnerships, and platforms to help MTNN acquire customers and grow revenues in alignment with the overall business strategy and market requirements.

Description

• Implement and monitor Digital Services’ advertising and campaign strategy
• Adhere to, review, and update consistent, efficient, relevant, and standard policies, processes, and procedures for managing Digital Services’ campaigns, channels, and platforms
• Collaborate with cross-functional teams to develop and conduct effective and efficient campaigns, channels, and platforms
• Ensure campaigns, channels, and platforms adhere to all MTNN and regulatory policies relating to digital products and services 
• Identify and fulfil the expectations, needs, and priorities of key internal stakeholders, e.g., CEX, CRX, CSS, EB, Finance, Foundation, HR, IT, Marketing, Networks, Risk & Compliance, and S&D from a campaign, channel, and platform perspective
• Implement an intra-divisional Internal Stakeholder Engagement Strategy which includes but is not limited to the rationale for regular engagements (cross-functional meetings, sessions, and workshops), engagement format, communication plan, implementation plan, monitoring and review plan, performance metrics
• Monitor the documentation, development, testing, and launch of campaigns, channels, and platforms according to the relevant Policies, Procedures, & Processes Document to exceed targets as specified in the business plan
• Provide accurate, current, data-driven, relevant and understandable analysis, FAQs, information, and reports – including but not limited to competitive intelligence, impacting trends, and weekly performance reports – as may be required to guide management decisions and support the business planning process
• Use effective and efficient campaigns, channels, and platforms to grow digital revenues and subscriptions to exceed targets as specified in the business plan
• Monitor digital revenues and subscriptions to confirm the validity of the associated business case as specified in the business plan, if necessary 
• Monitor the design, documentation, development, implementation, testing, and launch of campaigns, channels, and platforms
• Using campaign results, identify new opportunities such as features, growth areas, markets, and trends.

Requirements
Education:

• First Degree in Marketing, Mass Communication or any related discipline
• Certification or training in (Agile) Project Management will be an advantage
• Fluent in English.

Experience:
3 - 7 years’ experience which includes

• A minimum of three (3) years in a small- or medium-sized organisation
• Experience in digital marketing, growth marketing, campaign analytics and performance evaluation
• Excellent communication, interpersonal, and writing skills; Advanced ability to build strong working relationships across the organisation, influence stakeholders, and work as part of a cross-functional team
• Experience in Information Technology, OTT, or telecommunications will be an advantage
• Ability to analyse and identify critical business/customer/product metrics and negotiate with vendors and suppliers on technical and commercial matters will also be an advantage
• Proficiency in Microsoft Office (Excel, PowerPoint, and Word).

Method of Application