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Analyst - CVM in Large Enterprise at MTN Nigeria

MTN NigeriaLagos, Nigeria Data and Artificial Intelligence
Full Time

MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.

Mission:

  • To drive and execute Enterprise Business customer value management strategy for MTNN
  • To mine, analyze, and present data in actionable format to give key insight to aid business decisions and drive value extraction and revenue for MTNN.

Description:

  • Develop and refine value management use cases covering all B2B customer needs and lifecycle stages.
  • Digitize the value management journey for enterprise users and customers.
  • Automate enterprise customer value management lifecycle journey within campaign management tools across all services.
  • Conceptualize and develop advanced analytics models in collaboration with BI and other relevant teams to enhance value management for enterprise customers.
  • Establish rigorous measurement systems to track the performance of campaigns and automate base and campaign performance reports.
  • Analyze and implement campaign needs and proactive problem-solving solutions.
  • Develop enterprise customer value management briefs by compiling research, insights, and competitive analysis. Work both independently and collaboratively across teams to brainstorm ideas and pitch concepts to execute successful value management campaigns.
  • Develop a value management strategy and operational plans through compelling presentations.
  • Identify the most appropriate services to meet Enterprise customers’ needs and constraints.
  • Interface with EB Sales to deliver business initiatives such as acquisition and retention, customer education, etc.
  • Serve the division’s internal customers and provide solutions to improve the customer experience.
  • Drive an increase in MTNN’s Net Promoter Score.

Education:

  • Bachelor’s degree in Engineering, Business, Marketing, Business Administration, or related fields.

Experience:

3-7 years’ experience, which includes

  • 3 years of relevant work experience in marketing, sales, and account management with a focus on enterprise customer value management
  • Self-starter, highly motivated to excel under minimal supervision. Must have proven track record of executing multiple tasks in a result driven organization.
  • Ability to project manage own workload.
  • Comfortable managing complex analytical models (e.g., propensity models, segmentation, recommendation engine)

Method of Application

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