Analyst - Digital Advertising Sales at MTN Nigeria

MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.

Reports To: Manager - Digital Advertising Sales

Division: Digital Services

Mission:

• Drive revenue growth for MTN Nigeria’s Mobile Advertising products by providing sales teams with strong analytical, commercial, and proposal driven support. 
• Create campaign solutions, discover new inventory opportunities, supports business development, manage advertiser onboarding, and helps retain and grow advertiser spend.

Description:

• Track the progress of sales support activities, campaign preparations, and advertiser deliverables, escalating blockers to the Manager, Mobile Advertising when intervention is required.
• Ensure strict adherence to internal Mobile Advertising processes and methodologies, including proposal standards, pricing guidelines, campaign planning frameworks, and reporting documentation.
• Oversee the quality of internal work output such as proposals, campaign plans, performance summaries, sales insights, and advertising documentation.
• Implement internal analysis procedures to identify performance gaps, revenue risks, or inventory inefficiencies, and relate them to sales objectives and campaign goals.
• Review internal workflows and data validation steps to ensure sales teams receive accurate, timely, and relevant insights for decision?making.
• Manage the preparation and review of sales support materials, ensuring proper documentation of insights, recommendations, and campaign assumptions.
• Develop recommendations to improve sales processes, campaign workflows, pricing efficiency, and commercial alignment across the Mobile Advertising unit.
• Communicate findings, insights, and recommendations through structured reports, dashboards, presentations, or verbal briefings to the Manager and broader Digital Services team.

Education:

• First Degree in Social Sciences, Business, Marketing, Mass Comm, Economics, or related fields

Experience:

3 -7 years work experience which includes:

• 3 years+ experience in digital advertising sales is preferred.
• Have an advertising network or book of business that can yield results to the company within a quarter.

Method of Application