MacTay Consulting has been in existence for over 28 years in Nigeria. We are a member of TACK and TMI, international consulting companies operating in over 60 countries and with a combined experience of over 80years. Our global network of partners and experience means that our clients enjoy all the benefits of a local office, while drawing upon our multi-cultural knowledge and global delivery resource - whenever required. MacTay’s approach is to work together in partnership with our clients, we aim to be in it for the long term but firmly believe that partnerships are created by ensuring that our clients are able to develop the capability to sustain and drive solutions we co create with them. We always have an 'exit strategy’ - ways to provide our clients with the opportunity to pick up the solution and run with it themselves, while making ourselves available anytime we are invited for advice. It is precisely this approach which has led to some clients choosing to work with us for many years, knowing that we are there to support them in their chosen journey.
Job Summary
Broad objectives of the role are:
- To assure the long term growth of the organisation through the continuous development of its brands in line with the Company’s brand strategies.
- To contribute to the achievement of Net Sales, Market Shares and Brand Equity objectives through the implementation of the annual marketing plan across specific brand responsibilities.
- To develop strong competencies in Brand Management and Shopper Marketing the Beiersdorf way.
Responsibilities
Annual Marketing Plan:
- Provide input for the development of the annual Marketing Plan as per PMP and ABP requirements (including category developments, product performance, pricing analysis, and competitor analysis)
- Propose brand activity and measurable objectives in line with the organisation Brand investment strategy and available budgets
- Support Brand Managers and teams in the development of detailed category and competitor reviews, communication and promotional plans, brand activations, as well as launch execution of NPDs
- Monitor brand performance and implement approved changes to the activity plans throughout the year
Consumer Understanding & Insights:
- Critically observe consumers and shoppers. Develop an understanding of them through regular direct contact and research, understanding their environment, habits, attitudes
- Work with Brand Team and agencies to implement approved consumer research based on business knowledge gaps and requirements
- Master the in-touch process and its application in innovation and communication development.
New Product Development:
- Work with Brand managers and Sales team in order to develop and present all launch/re-launch campaigns at monthly S&OP meetings to ensure buy-in
- Follow the Launch/Re-launch SOP in order to achieve fast, efficient launches to market.
Brand Performance:
- Monitor the development of Net Sales and Market Shares in line with the Annual Marketing Plan via monthly performance analysis & reporting
- Work with Supply/demand in order to achieve forecast accuracy targets for assigned categories.
Requirements
- Good degree in Marketing or any Business related Course.
- Minimum of 3 years' experience in an FMCG company or agency industry.
- Good organizational & analytical skills.
- Excellent influencing and communication skills.
- Takes responsibility, self-motivated and uses initiative.
- Strong team player and willing to support.
Salary
- N650,000 Net Monthly and other benefits.
Method of Application
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