Vines Realty is a leading real estate company, providing professional property marketing, consulting and development services for our diverse clients in the residential and commercial property markets. At Vines Realty, we are committed to high standards of excellence and integrity. We bring our expertise to every project handled by our experienced team, providing a thorough, qualitative service in alignment with our clients’ Real estate needs.
Job Description
- The Brand & Marketing Manager will oversee the company’s marketing strategies, build brand equity, and drive campaigns that enhance visibility, engagement, and customer loyalty.
- This role involves leading a team to ensure consistency in brand messaging and achieving marketing objectives.
Responsibilities
- Develop and implement the company’s brand strategy to ensure consistent messaging and positioning across all platforms.
- Plan, execute, and evaluate marketing campaigns to drive awareness, engagement, and sales.
- Manage the company’s social media presence, website content, and online reputation.
- Collaborate with product, sales, and creative teams to align marketing strategies with business goals.
- Monitor market trends and competitor activities to identify opportunities for growth.
- Create and manage the marketing budget, ensuring optimal ROI.
- Develop high-quality content for marketing materials, including ads, brochures, presentations, and digital media.
- Establish and maintain relationships with media outlets, influencers, and other external partners.
- Measure and analyze campaign performance, providing actionable insights to improve future efforts.
- Oversee the creation of compelling visuals and messaging that resonate with target audiences.
- Ensure that the brand tone, style, and guidelines are consistently applied.
Requirements
- Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree is an advantage.
- Experience: Minimum of 5 years in a similar role, with proven experience in brand building and marketing strategy.
- Strong knowledge of digital marketing tools, SEO/SEM, social media platforms, and analytics.
- Exceptional project management and organizational skills.
- Proficiency in design tools (e.g., Adobe Suite) and marketing platforms (e.g., Google Ads, HubSpot).
- Excellent verbal and written communication skills, with the ability to create compelling narratives.
- Leadership skills with experience managing teams and external agencies.
- Creative thinker with strong problem-solving skills.
- Knowledge of current trends and technologies in marketing and branding.
Method of Application
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