Gatimo Apparel is your leading garment manufacturing company known for its production quality, efficiency and dependability. We have created a customer focused and technology driven garment manufacturing facility that not only meets the needs of its sub brand Ruff’n’Tumble, but serves other brands as well for contract manufacturing of fashion items
Main Objective of the Job
- To assist the Brands & Marketing Head in the execution of long term, implementing a comprehensive brand strategy that aligns with the company's overall objectives.
- To assist drive the achievement of sales awareness targets by implementing campaigns and strategies that will lead to the increase of business growth in Gatimo Apparel
Responsibilities / Deliverables / Outcome
- Implementing a comprehensive brand strategy that aligns with the company's overall objectives
- Conducting market research to understand consumer preferences, market trends, and competitors' strategies to inform branding and marketing efforts.
- Overseeing the creation of compelling content that engages the target audience and communicates the brand's message effectively.
- Develop and monitor marketing campaigns as it relates to Gatimo apparel, and developing ways to improve those campaigns
- Submit ideas for experiential marketing programs designed to enhance and grow the brand and help meet business target.
- Work closely with Head brands and marketing to deliver on marketing strategies.
- Monitor the delivery and execution of marketing promotional items across all stores
- Assist the Team Lead to organize promotional events for products and encourage brand uniformity across marketing initiatives
- Any other duties/tasks as may be assigned by the Team Lead
Management Report:
- Brands & Marketing Store Visit Report.
- Start, middle and end of the campaign report for in store activities.
Key Performance Indicators
- Customer satisfaction
- Brand satisfaction
- Productivity
- Lead generation
- Creativity.
Qualifications and Experience
- First Degree in Marketing, Communications or a related
- Minimum of 2 years experience in the same or similar role
- Experience in Manufacturing or B2B Business will be an added advantage.
Required Skills and Competencies:
- Ability to understand buyers’ needs
- Proficiency in power point and other Microsoft tools.
- Knowledgeable about sales process
- Critical thinking and problem-solving skills
- Creativity and writing skills
- Good teamwork skills
- Communication skills and networking
- Good organization and planning skill.
Method of Application
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