Coronation Insurance Plc has been in operations for over half a century, offering a comprehensive range of insurance coverage. Established in 1958, Wapic has built a strong franchise in the largest economies in Sub-Saharan Africa and operates two subsidiaries; Coronation Life Assurance Limited and Coronation Insurance (Ghana) Limited. The Company has a history of delivering efficient and transparent insurance solutions to discerning clients; a culture reflective of the strength and leadership which underpins the company’s foundation.
Key Duties and Responsibilities
- Leading the development and placement (to both external and internal audiences) of a coherent story for the Coronation group and its subsidiaries and more broadly as required.
- Setting brand policy, including brand architecture and positioning for the company.
- Providing brand naming, product naming, trademarks, and domain name standards.
- Governing brand trademarks and brand intellectual property aligned to agreements and regulatory requirements with support from legal advisors.
- Setting a brand strategy aligned to the organizational strategy and purpose.
- Developing and implementing the brand personality for the company.
- Defining the visual language for the company (including what we look like and sound like).
- Defining the Corporate identity for the company including the logo, symbol, name, and other brand assets.
- Designing and implementing world-class brand campaigns and brand experiences.
- Conceptualizing and executing brand campaigns including activations where required.
- Executing above-the-line over-arching brand campaigns.
- Setting the Marketing & Communications minimum standards for client and customer event experience based on the client segment and its associated value proposition.
- Setting the minimum standards to drive a consistent brand experience across touchpoints across the organization.
- Monitoring brand health and client engagement performance for the group as well as providing suggestions and remedial action where brand health is sub-optimal.
- Benchmarking and implementing naming conventions to align with the brand.
- Contributing to the branding and naming decisions of innovations.
- Reviewing and evaluating marketing and communications projects for brand consistency and compliance with established guidelines, ensuring all elements adhere to the organization's standards.
- Verifying and processing invoices for Marketing campaigns, ensuring accuracy and adherence to budgetary requirements.
- Ensuring consistent brand representation, protecting brand integrity, and maintaining a positive brand image across all touchpoints and materials.
- Collaborating with the marketing and communications team to resolve any discrepancies or issues related to brand compliance.
- Providing timely and effective communication reports on all media data.
Key Requirements
Education and Work Experience
- A bachelor’s degree in marketing, communications, Business Administration, or a related field.
- At least 5-7 years’ working experience in brand management and brand compliance in a reputable organization.
Skills and Competencies
Technical Competencies
- Expertise in Brand Compliance in the financial services and technology industries.
- Understanding of Content Management System (CMS) and basic web development skills which enables correct implementation of brand elements.
- Ability to develop training materials and guidelines for internal stakeholders to ensure that they understand and adhere to brand standards.
- Familiarity with design software such as Adobe Creative Suite or other graphic design tools to ensure compliance with Coronation’s brand standards.
- Understanding of digital assets management systems to effectively manage digital assets such as logos, images, and videos.
- Strong attention to detail and ability to perform quality control checks on various brand assets, including printed materials, digital media, websites, and social media profiles.
- Familiarity with brand monitoring tools and techniques to track brand compliance across different channels, including social media, online advertisement, and third-party platforms.
- Ability to generate reports, analyze data, and provide insights to improve brand compliance strategies.
- Stay up to date with industry trends, emerging technologies, and best practices in brand compliance.
Key Requirements
- Knowledge of Microsoft tools such as PowerPoint and Excel to organize, analyze, and report on all media data.
Behavioural Competencies
- Effective organizational and time management skills to handle multiple projects and deadlines simultaneously.
- Demonstrated ability to thrive in a fast-paced, dynamic work environment.
- Excellent communication skills.
- Collaboration and teamwork skills.
- Exceptional analytical, evaluative, and problem-solving skills.
- Excellent stakeholder engagement and stakeholder management skills.
- Proactive and resilient in dealing with challenges.
Method of Application
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