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Brand Manager at Creations Republic

Creations RepublicLagos, Nigeria Digital Marketing
Full Time
We are a full service marketing and communications company partnering with established and emerging brands to help them achieve their strategic marketing and communication goals. We prioritise telling your brand story in a way that is compelling, engaging, well rounded, and connects with your target audience using the appropriate media. ?

Key Responsibilities:

  • Develop comprehensive marketing and communication strategies aligned with organizational goals and objectives.
  • Conduct market research to identify trends, competitor activities, and opportunities for innovation.
  • Maintain and strengthen the organization's brand identity through consistent messaging and visual elements.
  • Ensure brand guidelines are adhered to in all marketing and communication materials.
  • Plan, implement, and evaluate marketing campaigns across various channels.
  • Collaborate with creative teams to develop engaging content and visuals for campaigns.
  • Oversee the organization's online presence, including website content and social media platforms.
  • Utilize digital analytics to measure the success of campaigns and optimize strategies accordingly.
  • Build and maintain relationships with media outlets and influencers.
  • Develop and distribute press releases and manage media inquiries
  • Ensure effective internal communication strategies to keep employees informed and engaged.
  • Plan and execute promotional events, product launches, and trade shows.
  • Coordinate logistics, manage vendor relationships, and oversee event budgets.
  • Develop and manage the marketing and communication budget, ensuring cost-effective strategies are implemented.
  • Establish key performance indicators (KPIs) for marketing and communication efforts.
  • Regularly analyze and report on the effectiveness of campaigns, making data-driven recommendations.

Qualifications

  • 3 years of experience in brand management.
  • Track record of creative development for new and unique products
  • Excellent written, verbal, and client-facing presentation skills.
  • Demonstrated ability to execute results against strategy and meet critical deadlines.
  • Existing relationships with mass, specialty, e-commerce, senior merchants, buyers, distributors, and marketing teams.
  • Strong knowledge of advertising fundamentals, including brand development, strategy, and management.
  • Experience implementing brand and license guidelines.
  • Ability and willingness to travel where and when necessary.
  • Fluent in Microsoft Office Suite - Word, Excel, and PowerPoint.

Method of Application

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