We are a full service marketing and communications company partnering with established and emerging brands to help them achieve their strategic marketing and communication goals. We prioritise telling your brand story in a way that is compelling, engaging, well rounded, and connects with your target audience using the appropriate media. ?
Key Responsibilities:
- Develop comprehensive marketing and communication strategies aligned with organizational goals and objectives.
- Conduct market research to identify trends, competitor activities, and opportunities for innovation.
- Maintain and strengthen the organization's brand identity through consistent messaging and visual elements.
- Ensure brand guidelines are adhered to in all marketing and communication materials.
- Plan, implement, and evaluate marketing campaigns across various channels.
- Collaborate with creative teams to develop engaging content and visuals for campaigns.
- Oversee the organization's online presence, including website content and social media platforms.
- Utilize digital analytics to measure the success of campaigns and optimize strategies accordingly.
- Build and maintain relationships with media outlets and influencers.
- Develop and distribute press releases and manage media inquiries
- Ensure effective internal communication strategies to keep employees informed and engaged.
- Plan and execute promotional events, product launches, and trade shows.
- Coordinate logistics, manage vendor relationships, and oversee event budgets.
- Develop and manage the marketing and communication budget, ensuring cost-effective strategies are implemented.
- Establish key performance indicators (KPIs) for marketing and communication efforts.
- Regularly analyze and report on the effectiveness of campaigns, making data-driven recommendations.
Qualifications
- 3 years of experience in brand management.
- Track record of creative development for new and unique products
- Excellent written, verbal, and client-facing presentation skills.
- Demonstrated ability to execute results against strategy and meet critical deadlines.
- Existing relationships with mass, specialty, e-commerce, senior merchants, buyers, distributors, and marketing teams.
- Strong knowledge of advertising fundamentals, including brand development, strategy, and management.
- Experience implementing brand and license guidelines.
- Ability and willingness to travel where and when necessary.
- Fluent in Microsoft Office Suite - Word, Excel, and PowerPoint.
Method of Application
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