Evans Industries is a manufacturing company, established over 20 years ago our purpose is to develop high quality home and personal care products at an affordable price. We are an ISO 90001 - 2015 certified company therefore all our operations comply with international standards. In admiration of the high quality products, Evans Industries products have become a household name and can be found across the country.
Job Description:
- Brand Strategy Development: Develop comprehensive brand strategies aligned with the Evans Industries Limited overall marketing objectives and target audience.
- Brand Positioning: Define and refine the brand's positioning to differentiate it from competitors and resonate with target customers.
- Market Research: Conduct market research to understand consumer preferences, market trends, and competitor activities. Use insights to inform brand strategies and identify growth opportunities.
- Product Development Support: Collaborate with business development managers to ensure new products or product enhancements align with the brand's positioning and messaging.
- Brand Communication: Develop and oversee the implementation of integrated marketing communication plans, including advertising, digital marketing, public relations, and social media, to effectively communicate the brand message and value proposition.
- Brand Identity Management: Manage the brand's visual identity, including logos, packaging, and brand guidelines, to ensure consistency and alignment with brand positioning.
- Campaign Management: Plan, execute, and evaluate marketing campaigns to drive brand awareness, customer acquisition, and engagement across various channels.
- Cross-Functional Collaboration: Work closely with internal teams, including sales, product development, and creative services, to align brand strategies with overall business goals and ensure consistent brand messaging and execution.
- Performance Monitoring: Monitor and analyze key performance metrics, market trends, and competitive activities to track the effectiveness of brand initiatives and identify areas for improvement.
- Brand Health Monitoring: Conduct regular brand health assessments and consumer sentiment analysis to track brand perception and identify opportunities for strengthening brand equity.
Requirements:
- Bachelor's degree in marketing, business administration, or a related field. Master's degree or MBA is often preferred.
- Proven experience (5+ years) in brand management or marketing roles, preferably within the relevant industry or sector.
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable brand strategies.
- Excellent communication and presentation skills, with the ability to articulate and advocate for brand initiatives across stakeholders.
- Creative thinking and problem-solving abilities, with a track record of developing innovative marketing campaigns and brand experiences.
- Proficiency in market research, data analysis, and project management tools.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Method of Application
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