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Brand Manager at GBC Consulting Ltd

GBC Consulting LtdLagos, Nigeria Digital Marketing
Full Time
The firm was established in 1992 and has continued to provide qualitative value added services to its diverse, ever growing clientele in different sectors of the economy. The firm is endowed with highly competent and experienced professionals with a wide exposure to all aspects of accounting, financial management and general business administration.

Code: BRM/2025/04A

Responsibilities

  • Define and communicate the brand’s mission, vision, values and positioning.
  • Analyze consumer behavior, market trends and competitors to identify opportunities for the brand.
  • Develop and implement strategies to strengthen the brand and align it with the company’s goals.
  • Develop comprehensive marketing campaigns to increase brand awareness and drive customer engagement.
  • Work with creative teams to design advertising, promotional materials and other marketing content.
  • Ensure consistency in tone, style and message across all communication channels (digital, print, and social media).
  • Collaborate with product teams to introduce new products or services that align with the brand identity.
  • Oversee the design of product packaging to reflect the brand’s image.
  • Track metrics like brand awareness, perception and loyalty to assess brand performance.
  • Work with sales, marketing, design, and other teams to align brand strategy across departments.

Educational Qualification and Requirements

  • Minimum of Bachelor’s Degree in Marketing, Advertising, Public Relations or related disciplines. Professional qualification would be an added advantage.
  • Proven experience in same or related position.
  • Ability to develop long-term brand strategies.
  • Proficiency in Digital Marketing and social media platforms.
  • Ability to craft compelling brand messages and present ideas effectively.
  • Proficiency in analyzing data and using insights to inform decisions.
  • Ability to think outside the box and come up with innovative brand campaigns.
  • Ability to lead cross-functional teams and external agencies.

Benefits

  • Competitive and performance related

Method of Application

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