Brand Manager at JMG

For over 15 years, JMG has been asserting its excellence as a leader in the power generation industry. Our strong partnership with FG Wilson, a trademark under the recognized Caterpillar Inc. brand portfolio and the world’s front-runner manufacturer of Perkins generators has given us the foundation to steer the industry in the direction of quality, support and innovation to become today the world’s largest FG Wilson dealer. Following our success in the retail market and to support the privatization of the Power Sector in Nigeria, JMG has been appointed by Mitsubishi Heavy Industries as a partner for Sales and Services. This partnership enhances JMG’s capabilities to offer premium solutions in power plants, cogeneration, independent power projects and gas turbines technologies. In 2014, we have partnered with Legrand, a global specialists in analogue and digital electrical fixtures and fittings enabling us to distribute high quality low-voltage products and deliver end-to-end power solutions to all our customers. JMG’s facilities span over a combined area of 35,000 m2 and host a staff force exceeding 1700 highly skilled and experienced individuals. We are deeply committed to offer our clients exceptional quality products and services. This is why we only represent superior global brands that offer unsurpassed performance. We are the only company in the country that has resident FG Wilson engineers and quality managers as part of its workforce. Their presence not only assures our customers with premier performance, but also provides our staff with the universal training needed for professional sales and after-sales support. Quality cannot be guaranteed unless users are comforted with remarkable technical support. JMG’s continuous investments in facilities, equipment, training programs and skilled personnel promise its clients with world-class services and prompt cooperation. We have set up over 20 technical service centers that operate round the clock. With our dedicated 24/7 help desk and over 100 fully equipped engineering teams spread out across Nigeria, we rapidly reach out to all our clients’ requests.

• We are seeking to hire a Brand Manager who will ensure that company products, services, and product lines resonate with current and potential customers to continuously raise brand awareness.
• Monitor marketing trends as well as keep an eye on competitive companies in the marketplace to ensure good competitive advantage.

Role

• Shape and communicate our vision and mission.
• Analyze brand positioning and consumer insights.
• Translate brand elements into plans and go-to-market strategies.
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns and assess ROI and KPIs.
• Monitor market trends, research consumer markets and competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.
• Devise innovative growth strategies.

Requirements

• Bachelor’s degree in marketing or any related field.
• Proven working experience as Brand Manager or specialist.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Excellent understanding of the full marketing mix (Electronics & Home appliances).

Method of Application