We are a leading business management consulting practice serving clients across Africa. We work in all major sectors of the economy and levels of government engaging highly trained and sector-experienced consultants. VEMSL is a wholly owned Nigerian firm with offices in Lagos and Abuja. Established in 2010, we offer an array of business and management consulting services to government and corporate organizations. Our focus is on creating and managing change in organizations by formulating and implementing customer focused strategies. Over the years, we have been engaged on a wide range of assignments principally to help clients realize projects, to improve efficiency and to build human capacity. We draw our competitive strength from collaborations with global partnership firms in Europe, North America and Africa.
Job overview
You will play a critical role in growing the company\'s brand and defining the future of the company\'s brand, by supporting the launch of new products, whilst nurturing our core business across west Africa markets.
The ability to work confidently with multiple cross functional teams, including Local teams as well as Regional teams is fundamental to the success of the individual.
Key Responsibilities:
- Development of a share and penetration growth-oriented marketing and category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
- Represent consumer (insights), brand strategy and product quality requirements on the cross-functional teams.
- Develop and lead implementation of activation platforms and ideas based on the brand vision plan working
- Translate marketing & category plan into a business framework and optimise commercial opportunities. Feed into monthly and annual planning processes.
- Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension, ensuring incremental gains across the company\'s Savoury brands.
- Pro-actively feed market, category and customer requirements into platform innovation projects
- Champion optimal launch of innovation platforms
- Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
- Monitor and review effectiveness of innovation and renovation programme to inform future plans.
- Ensure continued focus on and support of innovation platforms once launched.
- Management of marketing budgets within agreed targets and align with customer advertising activities.
Essential Experience, Skills and Qualifications:
Education / Certifications:
- BSc/BA in Marketing, Business Administration, or a related field.
- MSc/MA in Marketing or Business Administration is preferred.
Job specific requirements:
Minimum of 10+ years in brand management, with at least 5 year at Senior brand management level, previous experience in sales or trade marketing/activations is a plus
- Proven track record of success in developing and executing marketing strategies and communication campaigns
- Significant experience in the consumer goods sector, particularly in food products, is highly desirable.
- Proficiency in marketing software and digital marketing platforms.
- Advanced skills in data analysis and market research.
- Strong understanding of branding, promotional strategies, and content creation.
- Exceptional communication (oral and written) and presentation skills.
- Strategic thinker with strong problem-solving abilities.
- Excellent organizational skills and attention to detail.
Required Leadership Behaviors
- Consumer & Customer Focus
- Bias For Action
- Accountability & Responsibility
- Growth Mindset.
Method of Application
Signup to view application details.
Signup Now
