International Breweries Plc was incorporated in December 1971 by its founder and first Chairman, Dr. Lawrence Omole under the name International Breweries Limited. The Company commenced production of its flagship product Trophy Lager in December 1978 with an installed capacity of 200,000 hectoliters per annum. Following the increasing demand for its products, in December 1982 the Company embarked on an expansion programme to increase its capacity to 500,000 hectoliters annually. The company was listed on the floor of the Nigerian Stock Exchange in April 1995.
The key purpose of the job is to provide Leadership to ensure flawless execution of brand strategies and plans to deliver brand KPIs including brand equity and share, Digital & events KPIs. Earned Media, Influencers ROI, Digital excellence dashboard and Events ROI.
Key Roles and Responsibilities:
- Directly lead all Brand led events.
- Co create brand plans for all year-round campaigns.
- Directly lead Development of creatives all through the year for Digital across all the campaigns and always on content.
- Analyse data for insights & articulates opportunities for the brand.
- Lead and manage influencers/celebrities all through the year to deliver Earned media.
- Always ON radio assets- ensure our radio assets are maximized. Develop content for radio sponsorship.
- Establish and maintain social systems between regions and across relevant functions to ensure collaboration and ongoing feedback loops.
- Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar activations. Working with trade marketing team. Develop creatives for in-bar as needed by the Trade Marketing team.
- ZBB Budget management –to ensure ZBB delivery in line with budget.
Minimum Requirements:
- Bachelor's Degree in a relevant field.
- 2 years relevant brand management/marketing experience
Key Attributes and Competencies:
- Good Communication skills.
- Self -driven, takes initiative and manages time/priorities well.
- Influencing and collaboration skills.
- Ability to handle complex situations under pressure.
- Passionate, self-starter.
- Action and results oriented.
- Stakeholder/ Relationship management.
- Consumer focused.
Method of Application
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