Olam Agri is a market-leading, differentiated food, feed, and fiber agri-business with a global origination footprint, processing capabilities, and deep understanding of market needs built over 33 years. With a strong presence in high-growth emerging markets and products across grains & oilseeds, animal feed & protein, rice, edible oils, specialty grains & seeds, cotton, wood products, rubber and commodity financial services.
Job Description
- Develop deep, actionable consumer insights on brand, competition, usage and attitudes, and leisure pursuits.
- Based on sound consumer insight and strategy defined by the business, prepare 360 degree plans for market to generate demand for the brands assigned and achieve market share targets.
- Help develop consumer validated winning communication for the brands assigned.
- Ensure consistency of communication and adherence to the Brand Pyramids in various touchpoints by all.
- Ensure execution of brand plans on time and budget.
- Management of external agencies to deliver the best creative output and on-time execution.
- Understand how consumers assimilate media & Implement efficient media planning & buying.
- Ensure effective management of internal and external research projects using the right tools and techniques.
- Manage the development of pack design (new/ changes).
- Drive innovations in existing and new areas following the stage-gate methodology. Ensure an 18 month rolling Rhythm Chart.
- Help with Trade Marketing Requirements.
- From the product ‘point of view’ ensure that targeted GCs are maintained & higher GC products develop consumer franchise.
Key Deliverables
- Drive: MKT SHARE, NET CONTRIBUTION, TOMA
- Develop & Implement brand plans on time and budget
- Help develop Brand Architecture & Pyramids
- Develop a repository of consumer understanding & insights : Conversion to concepts
- Develop the innovation pipeline
Requirements
- MBA or other relevant certification is a plus
- Job experience: 5 years minimum experience in Brand Management
- Strong oral and written communication skills as well as presentation skills
- Goal-oriented and results-driven with a creative mindset
Method of Application
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