Brand & Marketing Manager at ReelFruit

ReelFruit’s had its humble beginnings in a small apartment in Surulere, Lagos. In 2012, our founder birthed the idea of a new snack company; A first-of-its-kind that would offer dried fruit snacks, made in Nigeria but sold to the world. With this dream in mind, we launched our first range of dried mango and pineapple in March 2013, our first lucky break came from Prince Ebeano Supermarket, Lekki, who stocked our products - and the rest is history. Today, we have a range of over 10 SKUs retailed in over 250 stores nationwide and have served our snacks on local and international airlines, schools, hotels and restaurants.

The Brand & Marketing Manager will play a crucial role in shaping and executing comprehensive marketing strategies, with a strong emphasis on trade marketing initiatives. This position involves overseeing various aspects of branding, marketing, and communications to enhance brand visibility and engagement.

Responsibilities:

Trade Marketing

• Establish strategic trade partnerships and events to elevate the brand and increase market awareness within the industry.
• Plan and execute trade marketing activities to support product launches and promotions.
• Build and maintain relationships with key trade partners to maximize brand visibility and sales opportunities.
• Analyze trade marketing performance metrics and adjust strategies accordingly.

Marketing & Communications

• Lead the development of creative content, advertising, and marketing collateral with a trade-oriented approach.
• Execute a clear content strategy tailored for trade marketing channels to drive engagement.
• Develop monthly calendars for both online and offline trade marketing content.
• Utilize unique customer insights and lifestyle trends to drive strategic business goals in the trade sector.
• Maintain an active vendor list, including content producers, media, and ad agencies with a focus on trade marketing needs.
• Develop quarterly marketing calendars specifically targeting trade shows and events. 
• Identify trade-specific media outlets for press releases and unique story pitches.

Branding 

• Drive the execution of the company's brand message and strategy, with a specific focus on trade marketing channels. 
• Amplify the ReelFruit brand to new and existing audiences, ensuring a strong presence in the market.
• Serve as the custodian of the brand identity, developing consistent visuals for trade-specific materials.

Administration & Reporting 

• Develop and manage marketing budgets, tracking activities and results, with a particular focus on trade marketing metrics.
• Handle all administrative tasks associated with the department, ensuring smooth operations. 
• Use data-driven decision-making to track and improve the performance of trade marketing and promotion efforts. 
• Act as the central point of contact to keep stakeholders informed of trade marketing initiatives.

Client Relationship Management 

• Build and manage a clientele base through constant engagement with ReelFruit's trade customers. 
• Gather feedback from trade clients and provide analytical insights to impact product development specifically for the trade sector.

Business Improvement

• Ensure prompt resolution of operational matters related to trade marketing activities.
• Conduct periodic competitor brand analysis, sharing insights with the team to enhance trade-specific strategies.

Educational Qualifications and Experience:

• Bachelor's Degree in Marketing or a related field.
• 8–10 years of experience in Brand & Marketing, with at least 5 years in a senior management position.
• Demonstrated expertise in trade marketing concepts and strategies.
• Creative thinker with strong visual storytelling and content creation skills.
• Sound knowledge of functional ideas in both general and trade-specific brand building.
• Proven ability to identify the right trade partnerships for growing brand awareness.
• Strong creative and idea development skills, with a keen eye for emotive insights in trade campaigns.
• Outstanding writing skills with the ability to produce innovative and original ideas. 
• Decision-making based on customer insights. 
• In-depth knowledge of the marketing and advertising ecosystem, particularly in the trade sector.
• Ability to analyze trade demographics, preferences, needs, and buying habits.

Method of Application

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