Picadailys is a gamified fintech and lifestyle app that rewards users for everyday actions-from payments and shopping to brand engagement-while offering seamless digital services, multi-currency wallets and exciting reward experiences.
Role Overview
We’re seeking a creative and strategic Brand Marketing Strategist to strengthen Picadailys’ brand identity and expand our market presence. The ideal candidate will shape how people perceive and connect with Picadailys — developing campaigns that inspire participation, drive loyalty, and elevate the brand experience across every touch point.
Key Responsibilities
- Develop and execute brand strategies that align with Picadailys’ vision, tone, and audience.
- Plan and manage 360° marketing campaigns (digital, social, experiential, influencer, and partnership activation).
- Conduct market research and competitor analysis to identify positioning opportunities.
- Collaborate with content, product, and marketing teams to ensure consistent brand messaging and visual identity.
- Build relationships with external partners, agencies, and influencers to enhance brand visibility.
- Analyze campaign performance, brand sentiment, and audience insights to refine strategies.
- Develop storytelling concepts that highlight Picadailys’ value to users, partners, and the public.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 3–5 years of experience in brand strategy, marketing, or communications.
- Proven record of building or managing strong consumer-facing brands (tech, fintech, or lifestyle experience is a plus).
- Strong understanding of brand positioning, storytelling, and integrated marketing.
- Excellent communication, presentation, and project management skills.
- Ability to think both creatively and strategically, with a results-oriented mindset.
What We Offer
- Competitive salary and performance-based incentives.
- Opportunity to shape and grow an emerging fintech lifestyle brand.
- Creative freedom to design impactful brand campaigns.
- Collaborative, innovative work environment with growth potential.
- Access to exclusive rewards and perks on the Picadailys platform.
How to Apply
Method of Application
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