HR Consulting for SMEs Recruitment needs Learning and Development
Role Overview
- As a Brand Strategist, you'll play a crucial role in shaping the identity of our innovative tech dating platform before it takes center stage. You'll work closely with the marketing team to understand the target audience, craft a compelling brand narrative, and develop pre-launch communication strategies.
Responsibilities
Market Research & Competitive Analysis:
- Assist with conducting market research to understand the dating app landscape, user demographics, and psychographics of your target audience.
- Analyze competitor apps to identify their brand positioning, messaging, and visual identity.
- Compile competitive analysis reports highlighting key insights and potential differentiators for your brand.
Brand Development & Messaging:
- Work with the brand strategist to develop the brand identity, including the brand name, tagline, and core brand values.
- Craft compelling brand messaging that resonates with the target audience and effectively communicates the platform's unique value proposition.
- Develop brand voice and tone guidelines to ensure consistent messaging across all marketing materials.
Pre-Launch Marketing & Brand Awareness:
- Research and identify creative and cost-effective ways to build brand awareness pre-launch (e.g., social media marketing campaigns, influencer outreach).
- Assist with developing content (e.g., blog posts, social media content) that aligns with the brand message and generates interest among the target audience.
- Monitor and analyze the performance of pre-launch marketing efforts and provide insights for optimization.
Additional Tasks:
- Conduct research and stay updated on current dating app trends and marketing strategies.
- Assist with creating presentations to communicate brand strategy to internal stakeholders.
- Participate in brainstorming sessions and contribute creative ideas for brand development.
Qualifications
- 2-3 years of experience in brand strategy, preferably in tech or digital products
- Proven track record of developing successful brand strategies from concept to launch
- Strong understanding of the dating app landscape and digital consumer behavior
- Excellent analytical skills with the ability to translate data into actionable insights
- Creative thinking with a knack for developing unique brand positioning
- Superior written and verbal communication skills
- Experience in creating compelling brand presentations and storytelling
- Proficiency in brand strategy tools and methodologies
- Familiarity with design principles and their application in branding
- Knowledge of digital marketing channels and best practices
- Experience working in fast-paced, pre-launch environments
- Bachelor's degree in Marketing, Communications, Business, or related field
- Proficiency in tools such as Google Analytics, social media analytics platforms, and market research tools
Desired Qualifications:
- Experience in the dating app or social networking industry
- Knowledge of UX/UI principles and how they relate to branding
- Familiarity with agile methodologies
- Experience in startup environments
Method of Application
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