Del-York Medi is a full-scale media,marketing and communications company
Job Summary:
- The Business Research Analyst will be responsible for collecting, analyzing, and interpreting data to support the company's strategic decision-making processes.
- This role involves conducting market research, identifying industry trends, evaluating business performance, and providing actionable insights to enhance business strategies. The ideal candidate will possess strong analytical skills, a keen attention to detail, and the ability to communicate complex data in a clear and concise manner.
Key Responsibilities:
Market Research:
- Conduct comprehensive market research to identify trends, opportunities, and competitive dynamics.
- Gather data from various sources, including market reports, industry publications, and proprietary databases.
- Analyze market conditions to determine potential sales opportunities and market penetration strategies.
Data Analysis:
- Collect and analyze quantitative and qualitative data using statistical software and data visualization tools.
- Develop and maintain databases of market, customer, and competitor information.
- Interpret data to identify patterns and correlations that inform business strategies.
Business Performance Evaluation:
- Assess the company’s financial performance through detailed analysis of financial statements and metrics.
- Monitor key performance indicators (KPIs) and provide insights on areas for improvement.
- Prepare and present detailed reports on business performance to senior management.
Strategic Planning:
- Assist in the development and implementation of business strategies based on research findings.
- Collaborate with cross-functional teams to align research outcomes with business objectives.
- Provide recommendations for product development, marketing strategies, and operational improvements.
Competitive Analysis:
- Perform competitive analysis to understand the strengths and weaknesses of competitors.
- Track competitor activities, including product launches, marketing campaigns, and market share movements.
- Identify competitive advantages and suggest strategic moves to capitalize on market opportunities.
Reporting and Presentation:
- Prepare detailed reports, executive summaries, and presentations for internal stakeholders.
- Communicate research findings and insights in a clear, concise, and actionable manner.
- Create visual representations of data, such as charts, graphs, and dashboards.
Qualifications:
- Bachelor’s degree in Business Administration, Economics, Marketing, Statistics, or a related field. A Master’s degree is preferred.
- Proven experience as a Business Research Analyst or in a similar role.
- Strong analytical and critical thinking skills.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team.
- Strong organizational and time-management skills.
- Attention to detail and a commitment to accuracy.
Preferred Skills:
- Experience with market research methodologies and techniques.
- Knowledge of the industry in which the company operates.
- Familiarity with financial analysis and business performance metrics.
- Ability to manage multiple projects and meet deadlines.
- Knowledge of statistical software (e.g., SPSS, SAS, R) and data visualization tools (e.g., Tableau, Power BI) would be a bonus.
Method of Application
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