HRBP Limited, also known as “Human Resource Business Partners” is a Human Resource Management Consulting company, focus on delivering human resource solutions for various sizes of organizations in areas of Talent Acquisition, Development, Management, Organization Planning, Development and Improvement. We provide full HR Consultancy service regardless of client headcount or location in Nigeria. We deliver customized HR Consultancy service for all sizes of organizations.
Responsibilities
- Support development of Digital Marketing strategy
- Own marketing efforts across digital channels from planning through design, execution and monitoring to deliver marketing and business unit objectives
- Subject Matter Expert (SME) for all engagement with campaign management vendors
- Direct strategy for campaign targeting for all digital channels (web, email, display, mobile, search, social etc.)
- Obtain appropriate approvals throughout the campaign development process including concept, creative execution, and compliance.
- Work with Content Development team and external agencies to develop digital campaign contents
- Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief
- Oversee campaign execution and manage performance against agreed campaign activity
- Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
- Develop social media strategy and implement social media plan/initiatives
- Subject Matter Expert (SME) for all engagement with social media vendors
- Work with the Strategic Planning Lead to develop social media KPIs & Metrics
- Develop and manage guidelines for social strategies for products
- Coordinate activities of the Social Media Officers / Army
- Leverage social listening to protect the brand and leverage listening insights on brand perception and customer characteristics and preferences to inform overall customer experience
- Oversee development of social media messaging calendars and monitor calendar execution
- Monitor social media performance and develop action plan for continuous improvement.
Experience
- Candidates should possess a Bachelor’s Degree with 5+ years’ experience in marketing communications and at least 3 years’ experience in the banking industry.
- Experience in financial services, product management and investment banking/asset management will be an added advantage
- Professional Diploma in Digital Marketing will be an added advantage or the relevant
Method of Application
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