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Cards Marketing Manager at Vesti

VestiLagos, Nigeria Digital Marketing
Full Time
Vesti is the preferred platform for humans going global. Humans are on the move, but immigration processes, financial services are fragmented and cumbersome. We are on a mission to simplify financial services for the NeoHuman on the move. We provide a suite of financial services that is suited for humanity’s future. Vesti gives humans the power to move. Interested in relocating to a new country, download Vesti to navigate the path.

We are seeking a dynamic and strategic card marketing manager to lead and execute comprehensive marketing initiatives for our card portfolio.

The ideal candidate will possess a deep understanding of the financial services industry, particularly in the cards and payments sector. The Cards Marketing Manager will be responsible for developing and implementing creative and results-driven marketing strategies to promote our card products, drive customer acquisition, and enhance overall brand visibility.

Responsibilities

  • Plan and execute promotional campaigns to drive card usage, loyalty, and customer retention.
  • Conduct market research and analysis to identify trends, customer preferences, and the competitive landscape.
  • Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
  • Ensure a consistent and compelling brand presence for card products across all marketing channels.
  • Oversee the successful launch of new card products and enhancements, coordinating with product development, sales, and other relevant teams.
  • Assist in building and directing card product strategies.
  • Conduct regular reviews of market trends and study competitor activities to identify business opportunities.
  • Ensure the card products are properly marketed and supported via available channels.
  • Assist in card processing, delivery and recovery. I.e., card services in general.
  • Identify, develop and execute defined objectives that will ensure customers’ payment needs via card product are met

Qualifications:

  • Proven experience in card marketing within the financial services industry.
  • Strong analytical and strategic thinking skills.
  • Excellent communication and interpersonal skills.
  • Understanding of regulatory requirements in the financial services sector.

Method of Application

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