Vesti is the preferred platform for humans going global. Humans are on the move, but immigration processes, financial services are fragmented and cumbersome. We are on a mission to simplify financial services for the NeoHuman on the move. We provide a suite of financial services that is suited for humanity’s future. Vesti gives humans the power to move. Interested in relocating to a new country, download Vesti to navigate the path.
We are seeking a dynamic and strategic card marketing manager to lead and execute comprehensive marketing initiatives for our card portfolio.
The ideal candidate will possess a deep understanding of the financial services industry, particularly in the cards and payments sector. The Cards Marketing Manager will be responsible for developing and implementing creative and results-driven marketing strategies to promote our card products, drive customer acquisition, and enhance overall brand visibility.
Responsibilities
- Plan and execute promotional campaigns to drive card usage, loyalty, and customer retention.
- Conduct market research and analysis to identify trends, customer preferences, and the competitive landscape.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
- Ensure a consistent and compelling brand presence for card products across all marketing channels.
- Oversee the successful launch of new card products and enhancements, coordinating with product development, sales, and other relevant teams.
- Assist in building and directing card product strategies.
- Conduct regular reviews of market trends and study competitor activities to identify business opportunities.
- Ensure the card products are properly marketed and supported via available channels.
- Assist in card processing, delivery and recovery. I.e., card services in general.
- Identify, develop and execute defined objectives that will ensure customers’ payment needs via card product are met
Qualifications:
- Proven experience in card marketing within the financial services industry.
- Strong analytical and strategic thinking skills.
- Excellent communication and interpersonal skills.
- Understanding of regulatory requirements in the financial services sector.
Method of Application
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