Suacasa is a property developer focused on building design-led properties. We build innovative and design-led schemes in a number of locations across Nigeria. We have continued to gain an outstanding reputation as one of Nigeria’s foremost developers specializing in luxury refurbishments.
Role Overview
- We are seeking an experienced Communication and Marketing Manager to join our team.
- The ideal candidate will be responsible for developing and implementing effective marketing strategies and communication plans to enhance our brand presence, engage clients, and drive sales. This role requires a blend of strategic thinking, creativity, and exceptional communication skills.
Responsibilities
- Develop and execute comprehensive marketing strategies to promote Suacasa Nigeria's brand and luxury properties.
- Manage all communication efforts, including public relations, social media, content creation, and advertising campaigns.
- Create marketing collateral such as brochures, flyers, newsletters, and presentations that align with brand messaging.
- Monitor market trends, competitor activities, and customer preferences to identify new opportunities for growth.
- Collaborate with cross-functional teams including sales, design, and construction to ensure cohesive marketing strategies.
- Organize and participate in promotional events, exhibitions, and trade shows to showcase properties and gather leads.
- Analyze campaign effectiveness and report on KPIs to measure success and optimize strategies.
- Foster relationships with media contacts, influencers, and industry partners to enhance brand visibility.
- Manage the marketing budget and ensure effective allocation of resources.
Measurable KPIs
- Increase brand awareness and engagement metrics (e.g., social media followers, website traffic) by 25% within the first year.
- Achieve a minimum of 15% growth in lead generation through marketing efforts annually.
- Attain a 20% increase in sales conversion rates for marketed properties.
- Deliver quarterly reports on marketing performance metrics, insights, and actionable recommendations.
- Successful execution of at least 4 major promotional events per year with positive attendee feedback.
Skills & Competencies
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 5 years’ experience in marketing or communications, preferably in the real estate or construction industry.
- Proven track record in developing successful marketing campaigns and communication strategies.
- Strong understanding of social media platforms, digital marketing, and SEO principles.
- Excellent written and verbal communication skills, with the ability to tailor messages to different audiences.
- Proficient in using marketing analytics tools and software to track performance and derive insights.
- Creative and strategic thinker with a strong eye for detail.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
Method of Application
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