ARCA was founded in 2016, with a clear vision to become Africa's premier payment services platform, fostering Financial inclusion and innovation & actively shaping the future of Financial Services, throughout the region. At ARCA, we recognize that technologies used by banks and market infrastructures, are changing. However, a more fundamental shift is also required, to realize the benefits of the Digital Disruptors. Arca aspires to assume the role of a key Change Catalyst, by combining digital innovation with deep Financial Services expertise and thorough processes.
Job Summary
- Are you a creative mastermind who loves blending strategy with storytelling? Do you have a passion for transforming complex fintech concepts into something exciting and easily digestible? If yes, we want YOU on our team! As our Communications and Marketing Manager, you’ll play a key role in shaping how we tell our story to the world. From building innovative campaigns to managing our social media presence, you’ll be the voice that brings our brand magic to life! If you're ready to take on a dynamic role, work with a fantastic team, and leave a lasting impact in the fintech space, let’s talk!
Job Details
Corporate Reputation
- Develop an exceptional grasp of the business, its style and priorities, and closely cooperate with all relevant departments.
- Assist in developing and executing marketing and PR plans in support of the corporate marketing strategy and take responsibility for the implementation of plans with minimal supervision
- Develop content for press releases, articles and news bulletins, with minimal editing from senior colleagues.
- Help improve the company's media profile and positioning as well as monitoring reputation and press mentions
- Develop high-level media briefing documents for management, including pre-briefing meetings, speeches and presentations for corporate events and supports management on internal speaking platformswith a focus on media opportunities.
- Monitor and evaluate the impact of Communications &PR on the company’s reputation
- Protect and enhance corporate reputation through crisis communications, media relations, and issues management.
- Position senior leaders as thought leaders and industry experts through executive communications, speaking engagements, and media opportunities.
Internal Engagement
- Develop and deliver regular comprehensive, clear, and accurate information through existing channels to ensure staff are well-informed about all company activities.
- Support management to communicate more effectively with staff by providing communication templates
- Develop and execute activities to keep employees engaged and build brand love and loyalty.
- Provide relevant cross-functional support to internal teams as required.
External Communication
- Manages corporate communications, including developing publications, articles, website and social media platform materials.
- Manages communications with all externalstakeholders, including clientsand the media partners
- Manages communication with investors and regulatory agencies to establish and maintain positive relationships
- Assist in organising and managing Arca’s participation at corporate events, trade shows, client events and initiatives, productlaunches, and marketingand advertising campaigns both locally and internationally
- Acts as a spokesperson for the company if required.
- Provide a brief introduction to the company before press conferences, public events and seminars
- Develop and sustain positive relationships with externalcommunications personnel
Corporate Social Responsibility
- Manages the development, planning and executionof Corporate SocialResponsibility activities
- Ensures advancement in Arca’s reputation concerning CSR initiatives
- Monitors and evaluatesthe impact of CSR on the company’sreputation
- Prepares andsubmits reports on CSR activities to Management.
Marketing Plans/Strategies
- Provides support in the formulation and implementation of the overall marketing strategy/plan and budget.
- Support internal teams in planningand developing growthstrategy in conjunction with product, consumersegment, and market research.
- Apply researchskills to accomplish business objectives. Analyse data, search for trends,develop key findings, conclusions and indicated actions from qualitative/quantitative consumer and customer research
- Search and spin global best practices for go to market processes and approach
- Compile briefsand reports on competitor intelligence, including insights around detailed positioning of products and segment propositions
Brand Management
- Provide expertise to the company with brand development and maintain anawareness of any relevant developments in the field
- Provide supportin the development of advertising/communication conceptsin support of brand-building initiatives that can be successfully executed in the marketplace
- Develop and execute brand-specific promotions based on needs and lifestyle to achievemarket objectives (i.e.acquire new customers and stimulate usage amongst existing customers)
- Coordinate all relevant stakeholders to ensure campaigns are successfully implemented for all propositions
- Develop initiatives to increase customers’ satisfaction
- Contribute to the understanding of the financial strength of key projects involving changes in customer numbers, cost of product/service delivery, marketing spends, revenue per customer (where applicable), returnon investment etc.
- Liaise with vendors to develop high-quality merchandise that will be used to drive brand management objectives.
Requirements
Education Qualification:
- BSc in anyrelevant degree (Communications, English or journalism)
- Master's in Business Administration, Marketing or any other relevant discipline is desirable.
Professional Qualification:
- Membership of a professional association is desirable but not mandatory (CIM, NIM, PR)
- Certification in marketing-related courses is an added advantage.
Experience
- A minimum of five (5) years of experience in corporate advertising, public relations, marketing, brand management, and communications,
- Product or industry-specific experience is an added advantage.
Method of Application
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