'CcHUB is Nigeria’s first open living lab and pre-incubation space designed to be a multi-functional, multi-purpose space where work to catalyze creative social tech ventures take place. The HUB is a place for technologists, social entrepreneurs, government, tech companies, impact investors and hackers in and around Lagos to co-create new solutions to the many social problems in Nigeria. CcHub functions at the heart of Nigeria’s technology innovation ecosystem as a place to: facilitate creative thinking and collaborative problem solving encourage technology innovation for improved social accountability in Nigeria incubate novel tech ideas that promotes good governance/provision of public services encourage shared accountability between technologist & innovators serve as a living lab for prototyping and testing socially minded tech tools build new skills and competencies connect, share, create and find expertise The Hub act as a cushy nest designed to accelerate the successful development of social tech ventures through an array of business support resources and services, developed and orchestrated by the hub management and offered both in the space and through our network of partners. In addition, the hub leads co-creation initiatives aimed at creating novel technologically driven solutions to the myriad social challenges facing the average Nigerian. The Hub also network stakeholders from diverse walks of life to create these solutions and also encourage social accountability through social creativity activating knowledge networks harnessing resources and imagination across society not just within public service professions and institutions
Role Purpose Statement
To oversee and manage integrated branding and storytelling campaigns that strengthen brand recognition and build a positive image for the company. The communications Associate (Branding and Storytelling) will play a crucial role in improving stakeholder experience across all company marketing communications initiatives.
Key Responsibilities
- Serve as the lead point of contact for all brand communication initiatives.
- Identify stakeholders’ needs and gaps and develop new and innovative ideas to fill these gaps.?
- Identify new ways of storytelling in the digital world and drive innovations by continually pushing the boundaries of branding/communications initiatives to new areas.
- Develop optimization strategies that increase brand recognition, integrity and reach for different projects.
- Develop and maintain consistent brand messaging throughout all platforms and identify trends and insights to optimize brand communications performance.
- Analyze brand and storytelling strategies, identify strategic weaknesses, and make recommendations for improvements.
- Serve as a culture expert to drive cultural relevance for the brand and champion authentic brand love.
- Manage branding and storytelling budgets across departmental touchpoints.
- Plan and implement PR campaigns to build communities online.
- Interact with stakeholders via the company's social media accounts and identify trends in customer interactions.
- Set key performance indicators (KPIs) for brand communications campaigns, such as targets for engagement, and measure a campaign's performance against the KPIs.
- Create reports to track brand growth across digital and offline platforms.
- Develop trusted advisor relationships with key account managers and stakeholders.
- Ensure the timely and successful implementation of strategies according to stakeholders' needs and objectives.
- Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders
- Perform other duties as assigned by the Communications Lead.
Qualifications
- Bachelor’s degree or Higher Diploma in Communications, Public Relations, Marketing, Business Management, or relevant field with 5 years’ experience
- Solid experience with communications, digital marketing, PR, and social media software.
- Well-developed organizational, IT and administrative skills
- Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization
- Experience delivering solutions to brand communications, media relations, and PR needs.
- Proven ability to juggle multiple brand management projects at a time, while maintaining sharp attention to detail.
- Ability to research and understand complex subject matters to produce succinct, engaging copy for different audiences.
- Effective interpersonal skills and ability to work on own initiative within set guidelines and as part of a team.
- The ability to build relationships and influence others based on sound professional knowledge.
- Excellent listening, negotiation, and presentation abilities.
- Strong verbal and written communication skills.
Method of Application
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