Community and Content Manager at Maurice Xandra Solutions

Maurice Xandra Solutions is a management consulting company that renders quality services in Human Resource, Management and Process improvement. MXS Limited was set up to provide high quality, up to date training, team management and process improvement services for its clients.

SUMMARY

• As the Community & Content Manager, you will play a key role in building and nurturing our online community while creating and curating engaging content.
• You will be responsible for developing and executing strategies to grow and engage our user base, managing social media platforms, and ensuring consistent, high-quality content that aligns with the company's brand voice and objectives.
• Your efforts will contribute to enhancing user experience, increasing brand awareness, and driving customer loyalty.

KEY RESPONSIBILITIES

Community Management

• Develop and implement community engagement strategies to grow and nurture the company's online community.
• Monitor and manage social media platforms, responding to comments, messages, and inquiries promptly.
• Foster a positive and inclusive community environment, encouraging user participation and interaction.

Content Creation and Curation

• Create and curate high-quality, engaging content across various platforms, including social media, blogs, newsletters, and the company’s website.
• Maintain a consistent brand voice and tone in all content.
• Develop content calendars and schedule posts to ensure regular, timely updates.

Social Media Management

• Manage the company's social media presence, including Instagram, TikTok, Facebook, Twitter, LinkedIn, and other relevant platforms.
• Develop and execute social media campaigns to increase brand awareness, engagement, and follower growth
• Analyze social media metrics and adjust strategies as needed to achieve desired outcomes.

Engagement and Growth

• Identify opportunities to increase user engagement and community growth.
• Plan and execute online and offline events, such as webinars, Q&A sessions, and community meetups.
• Collaborate with influencers and brand advocates to amplify the company's reach.

Content Strategy

• Develop and implement a content strategy that aligns with the company's marketing goals and objectives.
• Conduct regular content audits to ensure the relevance and quality of existing content.
• Stay updated on industry trends and best practices to continuously improve content offerings.

Analytics and Reporting

• Monitor and analyze community engagement and content performance using analytics tools.
• Generate regular reports on key metrics, providing insights and recommendations for improvement.
• Track and report on the success of social media campaigns and community initiatives.

Brand Advocacy

• Build and maintain relationships with key community members and brand advocates.
• Encourage user-generated content and testimonials to enhance brand credibility and trust.
• Manage and nurture relationships with influencers and partners.

Customer Feedback

• Gather and analyze feedback from the community to identify trends and areas for improvement.
• Work closely with the customer support team to address user concerns and enhance the overall customer experience.
• Implement feedback mechanisms to ensure continuous improvement.

Collaboration

• Collaborate with cross-functional teams, including marketing, product development, and customer support, to align community and content efforts with overall business goals.
• Provide content support for marketing campaigns, product launches, and other initiatives.
• Training and Development
• Provide training and support to team members on best practices for community management and content creation.
• Stay updated on industry trends and continuously develop skills and knowledge.

SKILLS, QUALIFICATIONS

AND EXPERIENCE

• Minimum of 3-5 years of experience in community management, social media management, or a related role
• B.Sc. degree in Marketing, Communications, Journalism, or a related field.
• Professional certifications in digital marketing, content marketing, or social media management.
• Excellent writing and oral communication skills, including report writing.
• Emotional intelligence.
• Good knowledge of Microsoft tools like Microsoft Office, Word, Excel, and PowerPoint.
• Exceptional leadership and team management skills.
• Ability to work in a fast-paced, innovative tech environment.
• Strategy planning and implementation.
• Organization and time management abilities.
• Meticulous attention to detail and accuracy.
• Ability to multi-task and meet tight deadlines.
• Meticulous attention to detail and accuracy.
• Proven track record of creating engaging content across various platforms, including social media, blogs, and newsletters.
• Experience in digital marketing, including SEO, SEM, and content marketing strategies.
• Experience in maintaining and enhancing brand voice and identity through consistent content and community engagement.
• Experience in using analytics tools to track and report on community engagement and content performance.
• Experience in planning and executing online and offline community events is a plus.
• Background in customer engagement and support, with a focus on building strong customer relationships.
• Strong skills in content creation, editing, and curation, with an eye for detail and creativity.
• Deep understanding of social media platforms, trends, and best practices for engagement and growth.
• Excellent written and verbal communication skills, with the ability to convey messages clearly and persuasively.
• Ability to develop and implement strategies to grow and engage online communities.
• Strong analytical skills to measure content and community performance, identify trends, and make data-driven decisions.
• Passion for building and nurturing a community of brand advocates.
• Strong customer-centric approach, with the ability to understand and address customer needs and feedback.
• Proficiency in using social media management tools, content management systems, and analytics platforms.

KPIS AND TARGETS

• Community Growth- Increase the number of community members by 20% quarterly.
• Engagement Rate - Achieve an engagement rate of 10% or higher on social media posts month-on-month.
• Content Output- Publish a minimum of 6 high-quality content pieces (blogs, articles, social media posts) per week.
• Response Time - Respond to 95% of community inquiries and comments within 24 hours.
• Event Participation - Organize and execute at least 2 community events (online or offline) per quarter with a participation rate of 80% or higher event-on-event.
• Social Media Followers - Increase the number of social media followers by 15% monthly.
• User-Generated Content - Encourage and publish at least 5 pieces of user-generated content per month.
• Influencer Collaborations - Establish and maintain relationships with at least 3 influencers or brand advocates per quarter
• Customer Feedback - Implement feedback mechanisms and achieve a satisfaction rate of 90% or higher from community feedback surveys.
• Content Strategy Alignment - Conduct quarterly content audits and ensure 100% alignment with marketing goals.
• Analytics Reporting - Provide comprehensive monthly reports on community engagement and content performance with actionable insights.

Method of Application

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